ECommerce and Email Marketing go together. If you own your own online shop, you have the power to market the store however you would like to.
It could appear easy, but it isn’t. It’s about engaging with customers and go through social media and blog posts, and more. There’s also the possibility of making a sale after the advertisement. One way to advertise is through email marketing.
Nowadays, even a static newsletter is not enough to attract attention. When you have a strategy in mind, say hello to Aweber.
This review will cover Aweber, how email marketing works, and what you should do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber Why Is My Computer Blocking AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates may look out of date
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing solution for businesses and individuals. It lets users create campaigns and newsletters for any product or service based on HTML templates. Since it is an online platform that makes use of automation to create a simple campaign. When the email is sent to the subscribers, you can view the information through their stats.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated however, they are customizable to create a fresh appearance. You can alter the colors, font, or style. If you are able to code your own template also works.
RSS for Email Templates
If you run blogs, you can convert the content of your RSS feed into newsletters via email. Aweber refers to it as “Blog Broadcasts.” It can also be used on any type of content that has already an RSS feed. It provides instant notifications to subscribers via emails instead of the website.
There’s a catch, though. Some email template templates work with an RSS feeds.
When you select a template, be sure you choose one that is compatible with them. If it is not, the template will still be used without the templates.
Landing Page Builder
Landing Pages are the newer features introduced in Aweber. They collect data and there are no distractions blocking the sign-up form. It’s just a way to let users to provide their information.
You can design the heading, font, style, and color. Photos can be also used to create a page that will appear professional to prospective subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you also expect it to be integrated in conjunction with Google Analytics, it is not possible at the moment. It’s a feature they must work on as time passes. Also, points for incorporating a landing page for the email marketing system, at a minimum.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP to send emails. AMP allows users to take actions not done before in traditional newsletters like making an appointment.
It also combines using dynamic content within emails themselves. Imagine live survey results as well as sports game scores as well as weather updates and more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It will determine which of your emails does the best job, and is utilized as the basis for any future newsletters.
It’s possible to find details such as CTA when you alter an element or design. It is possible to test this by experimenting with three emails as you mix and match. Most email marketing tools adhere to three variants since it’s the standard for industry.
There’s no restriction regarding how tests will take place, which gives you the freedom to choose the best strategy. A large thumbs-up to Aweber!
Segmentation allows you to send a personal and customized email to your target audience. Aweber creates segments for any topic within your database. This can include emails opened by users, pages visited, clicks on links, clicks, etc.
To segment the data, you’ll need to visit the “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments simultaneously. The issue is when users choose the segments and then mix them.
The solution they can use at a minimum is to send emails to several lists. You can exclude lists from mailings, but you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. It lets you monitor important statistics like open rate, click-throughs, and bounces.
There’s also the option to see useful information, such as:
- Email list growth over time
- Methods for signing up
- Geographical information
- History of an individual’s activity
The data you collect this way can be utilized for future campaigns. Based on the type of campaign they are it is possible to make use of Aweber for more effective results.
You can automate the marketing via email process by creating your own sales flowcharts. They are sent out based on users’ actions like email openings and clicks on links, website visits, purchases made, etc. Why Is My Computer Blocking AWeber
If a subscriber clicks on a link, Aweber assigns an email address for the subscriber. The tags can decide which emails are sent out to whom and when they are sent. This feature is also known as the “Aweber Campaigns.”
Creating an Subscriber List
Aweber allows you to create lists of up to 10 contacts using the form. While you can manually input the information, it’s easy to transfer them instead. It speeds up the process , so you don’t have to stress. They will accept the following file types when they import:
You have the decision of choosing an already-generated subject line or creating your own. If you create one, you must wait for verification from your Aweber team. It can take a full day or two.
Customer Support & Knowledge Base
Aweber’s customer support is what sets it apart from the other. When you’re on the phone or live chat or via email, you’ll be able to receive their advice. All subscription plans have the ability to use these services. Chat and emails are available 24/7, and phone support is open from 8am to 8pm ET, Monday through Friday. Why Is My Computer Blocking AWeber
If you’re new to the marketing via email, Aweber has a Knowledge Base. Tutorials, videos, and webinars can be found on this page. This makes sure that users have an idea of what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Free and Pro. The difference here compared to existing email marketing services is the number of subscribers you’ll be catering to. All plans have access to 24/7 customer support by phone, chat or via email.
In the Free Plan, you get to use Aweber at no cost. But, you’re limited to 500 subscribers on your list. The watermark of the company will appear each time you send an email. Features like A/B testing won’t be usable, but you can start your marketing here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure for the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber for a price
In this plan, you’ll get access to A/B tests and additional essential features, such as marketing automation. You can also see the data of your own campaign as it is being implemented and also where they come from. In one way or another these features can greatly aid your marketing plan.
In the simplest terms, Aweber is a solid platform for email marketing. It is particularly useful when you own an online store and you get access to essential vital features.
The major selling points are its many templates and data segmentation, as well as the A/B testing, as well as a reporting system. It is still possible to use on the free plan even in the absence of budget to spend on. The best part, service for customers is always available. For those with no marketing background, their Knowledge Base can give you enough information to cover that.
If you are enrolled in an paid plan it’s priced reasonably. The cost is not excessive, and you can make the most of the campaign you’ll develop.
Aweber can be the go-to email marketing platform for beginning marketing or businessperson alike.
Most Frequently asked questions (FAQs) Why Is My Computer Blocking AWeber
What is Aweber?
An email-based marketing service is a must designed for entrepreneurs as well as digital marketing. No matter if you’re a beginner or veteran it is possible to increase the visibility of your campaign to all potential customers. The company was founded in 1998 and helped businesses regardless of size.
Does Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into many ECommerce websites like Shopify and CRMs like Salesforce and web builders like Wix and WordPress and many more. Some of them will need the use of a specific widget or code to make the integration smooth.
Does Aweber have customer support?
They offer it. The customer service of Aweber is accessible during business hours via chat, phone, or email. It also offers its own Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance schedules for the platform. For those who are new to the platform, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can create as many as 10 contacts with a form. If you can, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You can remove the list using the “Manage Lists” section. When you click “Deactivate,” it will be deleted from Aweber after 30 days. You can reactivate the list at anytime.
What are the campaigns that work in Aweber?
Campaigns on Aweber can work in two ways: on subscribe or tag applied. When you subscribe, the campaign begins when someone is added to your mailing list. If it’s through Tag Applied, the campaign would begin with the application of a tag to the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They also plan to work in conjunction with Facebook Analytics as well.