ECommerce and Email Marketing go together. If you own an online store, you have the power to market the store the way you want to.
On paper, it might appear easy, but it isn’t. You engage with customers by using social media, interact with them and blog posts, and so on. There is also the possibility of generating a sale in the wake of the advertisement. One way to advertise is through email marketing.
Today, even a static newsletter isn’t enough to draw attention. When you have a strategy in your mind, send a message to Aweber.
This review will talk about Aweber the way email marketing works, and what you need to do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber Why Should I Use AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in errors when published
- Some templates may look outdated
- It cannot be integrated with Google Analytics
Aweber is an email marketing solution for businesses and individuals. It permits users to design campaigns and newsletters for any item or service that are based in HTML templates. Since it is a platform that makes use of automation to make a streamlined campaign. Once the email has been sent to the subscribers, you are able to view the information through their stats.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated however, they are customizable to give a modern look. You can tweak the colors and fonts, or even the style. If you’re able, you can code your own template also works.
RSS to Email Templates
If you run blogs, you can convert the content of the RSS feed to newsletters via email. Aweber refers to it as “Blog Broadcasts.” It also works on any type of content that has the existing RSS feed. This provides immediate notifications to subscribers via emails instead of the site.
There’s a caveat, however. Not all email templates can be used with an RSS feeds.
So when you choose a template, be certain to select one that works with them. If not, the template can still be used without them.
Builder of the Landing Page
Landing Pages are the newer features introduced in Aweber. They are designed to collect information, and there are no distractions taking away from the registration form. It’s just a way to let subscribers to give their details.
You can create the heading the font, style, and color. Photos can be also used to create a page that will look professional for potential subscribers.
But, this feature can’t be tested using automated A/B testing. If you’re also anticipating it to be integrated in conjunction with Google Analytics, it is not yet possible. It’s something they’ll need to work on as time passes. Plus points for including on a landing page an email marketing platform, at a minimum.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP for email. AMP lets users make decisions that are not possible in traditional newsletters such as setting an appointment.
It includes the use of dynamic content within emails themselves. Consider live results from surveys and scores from sports games or weather updates, and more. In essence, the news comes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It checks which part is most effective, and is used to determine the best option to send out future email campaigns.
It’s possible to find information like CTA when you change one particular aspect or design. It is possible to test this by trying out three emails as you mix and mix and match. The majority of email marketing tools use three variants since it’s the standard for industry.
There’s no limitation in how the tests could be conducted, allowing for freedom to choose the most effective strategy. A big thumbs up for Aweber!
Segmentation allows you to send a personal and customized email to your targeted audience. Aweber creates segments for any topic in your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, and so on.
To separate the data, you have to go to your “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments at the same time. One problem that can happen is when users select the segments and then mix them.
The method they use at a minimum is to send emails to several lists. You can exclude lists from a mailing, but you can’t exclude specific segments.
Reporting and Analytics
The reporting system of Aweber is an excellent feature that deserves praise. It lets you monitor important statistics like open rate bounces, click-throughs, as well as bounces.
There’s also the option to view helpful information like:
- Email list growth over time
- Methods for signing up
- Information about geography
- The history of an individual’s activities
The information you get this way can be utilized for future campaigns. Based on the type of campaign they are it is possible to use Aweber to get better outcomes.
You can automate the marketing via email process by creating your own sales flowcharts. These are sent in response to users’ actions like email openings, link clicks, site visits, purchases made, etc. Why Should I Use AWeber
When a subscriber clicks an email link, Aweber will set tags for the subscriber. The tags will decide which emails are sent to who and when they’re delivered. This feature is also known as the “Aweber Campaigns.”
Creating an Subscriber List
Aweber allows you to create an unlimited list of 10 contacts with a form. While you can manually input the data, it is also easy to transfer them instead. This speeds up the process so you won’t feel the stress. It will accept these types of files for import:
You can choose between using an already-generated subject line or creating your own. Except when making one, you have to wait for verification from Aweber. Aweber team. It can take a day or two.
Customer Support and Knowledge Base
Aweber’s customer support is what sets it apart from the other. When you’re on the phone or live chat or via email, you’ll be able to get their input. Every subscription plan can benefit from them. Live chat and email are available 24/7, and phone support is open from 8am to 8pm ET Monday to Friday. Why Should I Use AWeber
If you’re still new to the marketing via email, Aweber has a Knowledge Base. Tutorials, videos, and webinars are all available on this page. This will ensure that people have an idea of what they can do in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose between: Pro and Free. The main difference between these plans and existing email marketing services is the amount of customers that you can cater to. Each plan comes with 24/7 customer support via phone, chat, or via email.
With the Free Plan, you get to use Aweber for free. But, you’re limited up to 500 people on the list. The company’s watermark will appear every time you’ll send an email. Features like A/B testing may not be available, however, you can start your marketing efforts here.
For the Pro Plan, there’s a pricing structure based on the number of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber to request a quote
In this plan, you’ll get access to A/B testing and other essential features such as marketing automation. You will also be able to see the results of your campaign and see the source of these data. One way or another the additional features will greatly aid your marketing strategy.
In short, Aweber is a solid email marketing platform. This is most helpful when you own an online store and have access to the most essential features.
The main selling points are the numerous templates, data segmentation, A/B testing, and a reporting system. It can still work well on the free version even in the absence of budget to spend on. The best part is that the customer support is available 24/7. For those with no experience in marketing the Knowledge Base can give you sufficient information to answer the basics.
If you’re enrolled in an paid plan it’s priced reasonably. Not too much, and you can benefit from the campaign you’ll make.
Aweber could be the best choice for email marketing platform for beginning marketing or businessperson alike.
Frequently asked questions (FAQs) Why Should I Use AWeber
What exactly is Aweber?
An email-based marketing service is a must designed for businesses as well as digital marketing. Whether you are a beginner or seasoned professional it is possible to make your campaign more visible to all potential customers. The company was founded in 1998 and helped companies of all sizes.
Can Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into different ECommerce sites like Shopify as well as CRM systems such as Salesforce, web builders such as Wix and WordPress and more. Some of them will need an additional widget or programming to ensure seamless integration.
Does Aweber provide customer service?
They can. Customer support on Aweber is available during working hours by phone, chat or via email. Aweber also has the company’s own Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance schedules for the platform. For those who are new to the platform you can download a toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. You can make up to 10 contacts using the form. If you can manually input the data manually.
Can you delete a list on Aweber?
Yes. You can disable the list using the “Manage Lists” section. When you click “Deactivate,” it will be removed from Aweber in 30 days. You are able to reactivate the list at anytime.
How do campaigns function in Aweber?
Campaigns in Aweber are able to be implemented in two ways: subscribe or tag applied. When you subscribe, the campaign will start when someone joins your list. If the subscriber is Tag Applied, the campaign would begin when the system uses an application tag on the subscriber’s information.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They also plan to collaborate together with Facebook Analytics as well.