Why Use Getresponse Or AWeber

aweber-review

ECommerce and Email Marketing go together. If you own your own online shop, you’re given the option of marketing the store in the way you wish to.

In writing, this might seem easy, but it isn’t. Customers interact with you by using social media, interact with them reviewing blog posts and more. You also have the chance of making a sale after the advertisement. One method to promote is to use email marketing.

Nowadays, even a static newsletter is not enough to draw attention. If you have a plan to implement, you can say hi to Aweber.

This review will talk about Aweber and how email marketing works, and what you need to do.

aweber-logo

Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of the article for a more comprehensive review.

Pros and Cons of Aweber Why Use Getresponse Or AWeber

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • The interface for users can be difficult to navigate
  • The creation of a newsletter could result in mistakes after publication
  • Some templates might appear out of date
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber provides an email-based marketing solution that is available to both businesses and individuals. It lets users create newsletters and campaigns for any service or product that are based in HTML templates. As a platform uses automation to create a more efficient campaign. After the email is delivered to subscribers, you can view the information through their stats.

Why Use Getresponse Or AWeber

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Responsive Email Templates

Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some designs are outdated but they can be modified to create a fresh appearance. You can alter the colors as well as the font or style. When you can, coding your own template which also works as well.

RSS feed to Email Templates

For those running a blog, you can convert the content of the RSS feed to email newsletters. Aweber calls it the “Blog Broadcasts.” It also works with any content with already an RSS feed. It provides instant notifications to subscribers via email instead of going to the site.

There’s a caveat. Not all email templates are compatible with an RSS feeds.

When you select the template, make sure you choose one that can also work with them. If it is not, the template will still be used without the templates.

Builder of the Landing Page

Landing Pages are among the latest features added in Aweber. They are designed to collect information, and there are no distractions hindering the registration form. It’s just a way to let users to provide their information.

The heading can be designed by you. You can choose the font, font, style, and the color. Images can be utilized here to make the page appear professional to prospective subscribers.

This feature, however, cannot be tested through automatic A/B testing. If you also expect it to be integrated with Google Analytics, it is not currently possible. It’s something they’ll must work on as time goes by. Also, points for incorporating on a landing page the email marketing system, at a minimum.

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AMP for Email

Aweber offers the benefit of using new technologies like AMP to send emails. AMP allows users to take decisions that are not possible in conventional newsletters, such as making an appointment.

It includes the use of dynamic content in emails themselves. Think live survey results as well as sports game scores, weather updates, and many more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also known as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It checks which part is most effective, and is utilized as the basis for any future emails.

It is attainable to discover details like CTA in the event that you change an element of the design. You can try this by testing three emails , mixing and match. Most email marketing tools follow three variants since it’s the industry standard.

There’s no limitation on how the tests would take place, which gives you the freedom to choose the most effective strategy. A large thumbs-up to Aweber!

Data Segmentation

Segmentation lets you create a unique and personalized email to your intended audience. Aweber creates segments for any topic within your database. This can include emails opened by users, pages visited, clicks on links, clicks, etc.

To segment the data, you’ll need go to the “Manage Subscribers” section. However, Aweber won’t let you send emails to multiple segments at once. The issue is when users select to mix and match segments.

The solution they can use at least is sending emails to several lists. Lists can be excluded from your mailing list, however, it is impossible to exclude segments of a list.

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Reporting and Analytics

Aweber’s reporting system is a feature worthy of praise. It provides vital information like open rates and bounces. Click-throughs are also tracked.

You can also look up useful information such as:

  • Email list growth over time
  • Methods to sign-up
  • Information about geography
  • History of an individual’s activity

The information you gather will be useful in future campaigns. Depending on what they do you could use Aweber to get better results.

Marketing Automation

You can automate the email marketing process by creating the sales funnels of your choice. They are sent out based on the actions of the user: emails opened or clicks on links, site visits, purchases made, and so on. Why Use Getresponse Or AWeber

If a subscriber clicks on the link, Aweber assigns tags for the subscriber. The tags will decide which emails are sent to whom and when they are delivered. This specific feature is known as the “Aweber Campaigns.”

The process of creating a Subscriber List

Aweber allows you to create a list of up to 10 contacts via the form. Although you can manually enter the data, it is also feasible to upload them. This speeds up the process , so that you don’t experience the tension. They will accept the following file types when they import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the decision of using a pre-generated subject line , or making your own. In the event of creating one, you have to wait for verification by your Aweber team. It could take a day or two.

Customer Support and Knowledge Base

Aweber’s customer support is what stands out from the rest. If you’re calling, live chat, or by email, you’ll receive their advice. All subscription plans have the ability to use them. Email and live chat are available 24 hours a day, while phone support is available between 8am and 8pm ET from Monday to Friday. Why Use Getresponse Or AWeber

If you’re still a novice to the marketing via email, Aweber has a Knowledge Base. Information, video tutorials and webinars are available on this page. This ensures that the users know what they can do in their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans to choose from: Free and Pro. The distinction between this plan and existing email marketing services is the number of subscribers you’ll cater to. All plans have access to 24/7 customer support by chat, phone, or via email.

Free Plan

In the Free Plan, you get access to Aweber without cost. However, you’re restricted to 500 subscribers on your list. The company’s logo will appear every time you’ll make an electronic mail. Features like A/B testing may not be available, however, you can start your marketing efforts here.

Pro Plan

In the Pro Plan, there’s a pricing structure that is based on the number of subscribers. These are as follows:

  • Contacts between 0 and 500: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 25000 contacts Contact Aweber for a quote

In this plan, you get access to A/B tests and additional essential features, such as marketing automation. You can also view the results of your campaign in action and where they came from. One way or another these features can assist you in your marketing plan.

Conclusion

In short, Aweber is a solid email marketing platform. This is most helpful when you manage an online shop and you have access to the most essential features.

The most important selling point is the numerous templates, data segmentation, A/B testing, and reporting system. It’s still possible to work on the free plan even when you don’t have the budget to invest in. The best part is that the customer support is available 24/7. If you don’t have a experience in marketing, their Knowledge Base can give you sufficient information to answer this.

If you are enrolled in a paid plan it’s priced reasonably. The cost is not excessive but you’ll make the most of the campaign you’ll make.

Aweber is a great choice for email marketing for any beginning marketer or businessperson.

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Commonly Asked Questions (FAQs) Why Use Getresponse Or AWeber

What exactly is Aweber?

Aweber is an email marketing platform for companies and digital marketers. If you’re a novice or experienced, you can increase the visibility of your campaign to all potential customers. The company was established in 1998, and it helped companies that were of any size.

Can Aweber be integrated into third-party apps?

Yes. Aweber is able to be integrated with different ECommerce sites such as Shopify and CRMs like Salesforce and web builders such as Wix and WordPress and many more. Certain of them may require a dedicated widget or additional code to facilitate the integration.

Does Aweber provide support for customers?

They do. Customer service on Aweber is accessible during business hours by phone, chat, or email. It also offers an in-house Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance times for the platform. For new users, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create as many as 10 contacts through the form. If you’re able to, you could also input the information manually.

Can you delete a list on Aweber?

Yes. You can disable the list using the “Manage Lists” section. Once it is clicked “Deactivate,” it will be deleted on Aweber after 30 days. You can reactivate the list at anytime.

How do campaigns work in Aweber?

Campaigns on Aweber can be executed by a combination of subscribe or tag that is applied. When you subscribe, the campaign will start when someone is added to your mailing list. If the subscriber is Tag Applied, the campaign will begin when the system uses tags to identify the subscriber’s data.

Do Landing Pages in Aweber integrated with Google Analytics?

There is none. Aweber just recently introduced Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They also plan to collaborate in conjunction with Facebook Analytics as well.

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