ECommerce and Email Marketing go in tandem. If you own your own online shop, you have the option of marketing the store in the way you wish to.
In writing, this may appear easy, but it isn’t. It’s about engaging with customers by using social media, interact with them reviewing blog posts and more. There is also the possibility of making a sale following the advertisement. Another method of advertising is to use email marketing.
These days, even the static newsletter is not enough to draw interest. If you have a plan to implement, you can say hi to Aweber.
This review will talk about Aweber the way it works with email marketing, and what you can do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber Widget Missing AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates might appear out of date
- It is not compatible with Google Analytics
Aweber provides an email-based marketing platform for businesses and individuals. It permits users to design campaigns and newsletters for any item or service that are based in HTML templates. Being an online platform that makes use of automation to create a simple campaign. After the email is delivered to subscribers, you are able to view the data through their statistics.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. Although some templates are old, they can be customized for an updated style. You can alter the colors as well as the font or style. When you can, coding your own template this is also possible.
RSS to Email Templates
For those running a blog, you can transform the contents of an RSS feed in emails that you can send out. Aweber calls it “Blog Broadcasts.” It also works with any content with an existing RSS feed. It provides instant notifications to subscribers via email instead of going to the site.
There’s a caveat, however. Some email template templates are compatible with an RSS feeds.
When you select a template, be certain to select one that can also work with them. If it is not, the template will still work without them.
Builder of the Landing Page
Landing Pages are the latest feature that were added to Aweber. They are designed to collect information, and no distracting elements are blocking the registration form. All it does is allow subscribers to give their details.
The heading can be designed by you. You can choose the font, font, style, and the color. Photos can be also used here to make the page look professional to potential subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you’re also anticipating it to work with Google Analytics, it is not yet possible. It’s something they’ll need to work on in the future. Also, points for incorporating on a landing page in an email-marketing platform, at a minimum.
AMP for Email
Aweber has the advantage of using new technologies like AMP to send emails. AMP lets users make decisions that are not possible in traditional newsletters such as setting an appointment.
It includes the use of dynamic content within the email itself. Imagine live survey results as well as sports game scores or weather updates, and much more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It will determine which of your emails does the best job, and is used to determine the best option for any future newsletters.
There is a possibility of locating information like CTA in the event that you change one particular aspect in the layout. It is possible to test this by experimenting with three emails as you mix and mix and match. Most email marketing tools adhere to three variations as the industry standard.
There is no limit in how the tests could take place, which gives you the freedom to choose the best approach. A large thumbs-up to Aweber!
Segmentation allows you to send a personal and customized email to your intended audience. Aweber creates segments on any topic in your database. This can include emails opened or viewed, pages visited, link clicks, etc.
To divide the data, you need to go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber won’t let you send emails to multiple segments at once. One problem that can happen is when users select to mix and match segments.
The method they use at least is sending emails to several lists. It is possible to exclude lists from mailings, but you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting feature is an excellent feature that deserves praise. It lets you monitor important statistics like open rates, click-throughs, and bounces.
There’s even the option to look up useful information such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- An individual’s history of activities
The information you get this way can be utilized in future campaigns. Based on what they accomplish, you can utilize Aweber for better results.
You can automatize the email marketing process by creating the sales funnels of your choice. These are sent in response to user actions: email opens or clicks on links, site visits, sales made, etc. Widget Missing AWeber
When a subscriber clicks a link, Aweber assigns tags for the subscriber. The tags will decide the emails that are sent to whom and when they are sent. This particular feature is referred to as “Aweber Campaigns.”
Creating an Subscriber List
Aweber lets you create lists of up to 10 contacts via an online form. Although you can manually enter the information, it’s possible to import them instead. It will speed the process and you won’t feel the anxiety. It will accept these types of files when they import:
You can choose between using a pre-generated subject line or creating your own. Except when making one, you have to wait for verification from Aweber. Aweber team. It could take a day or two days.
Customer Support and Knowledge Base
The customer service of Aweber is what stands out from the rest. When you’re on the phone, live chat, or by email, you’ll get their input. All subscription plans have the ability to use these services. Chat and emails support is available 24 hours a day, while phone support is open from 8am to 8pm ET, Monday through Friday. Widget Missing AWeber
If you’re new to the entire email marketing industry, Aweber has a Knowledge Base. Information, video tutorials and webinars are available on this page. This will ensure that people know what they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Pro and Free. The difference here compared to existing email marketing services is the number of subscribers that you can cater to. All plans offer 24/7 customer service via phone, chat, or via email.
If you’re on the Free Plan, you get to use Aweber at no cost. However, you’re only limited to 500 subscribers on your list. The company’s logo will be present every time you mail an email. Features such as A/B testing will not be usable, but you can begin your marketing from here.
For the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber for a price
With this plan, you will have access to A/B testing and additional essential features, such as marketing automation. You can also view the results of your campaign and see where they came from. In some way or other, these additional features will assist you in your marketing strategy.
In the simplest terms, Aweber is a solid email marketing platform. It is particularly useful when you run an online store and have access to vital features.
The major selling points are its numerous templates and data segmentation, as well as the A/B testing, as well as a reporting system. It can still work well with the free plan when you don’t have enough funds to purchase. The greatest part is that customer service is readily available. If you don’t have a prior experience in marketing, their Knowledge Base can give you enough details to help you understand that.
If you’re enrolled in a paid subscription it’s priced reasonably. It’s not too expensive and you will get the best out of the campaign you will create.
Aweber could be the best choice for email marketing tool for all marketer or businessperson.
Commonly Asked Questions (FAQs) Widget Missing AWeber
What exactly is Aweber?
The Aweber platform for email marketing is designed designed for businesses or digital marketers. If you’re a novice or experienced you can help your campaign be more visible to all potential customers. The company was founded in 1998 and has helped businesses regardless of size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with different ECommerce sites such as Shopify and CRMs such as Salesforce as well as web builders like Wix and WordPress and many more. Some of them require the use of a specific widget or programming to facilitate the integration.
Does Aweber have support for customers?
They do. Customer service on Aweber is accessible during business hours via phone, chat, or email. It also offers the company’s own Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance times of the platform. For those who are new to the platform it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. You can make up to 10 contacts using a form. If you are able, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You must remove the list using the “Manage Lists” section. Once you click “Deactivate,” it will be deleted from Aweber in 30 days. The list can be reactivated at anytime.
What are the campaigns that work in Aweber?
Campaigns on Aweber are able to be implemented in two ways: subscribe or tag applied. When you subscribe, the campaign will start when someone joins your list. If the subscriber is Tag Applied, the campaign would begin with the application of tags to identify the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also have plans to work with Facebook Analytics as well.