ECommerce and Email Marketing go hand-in-hand. If you own an online store, you’ll have the power to market the store in the way you wish to.
On paper, it might appear easy, but it isn’t. Customers interact with you, go through social media, review blog posts, and much more. There is also the possibility of making a sale after the advertisement. One way to advertise is through email marketing.
These days, even the static newsletter isn’t enough to draw interest. If you have a plan in your mind, send a message to Aweber.
This review will talk about Aweber, how it works with email marketing, and what you need to do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber Will AWeber Host Pdf
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- Creating a newsletter may form errors when published
- Some templates might appear old-fashioned.
- It is not compatible with Google Analytics
Aweber provides an email-based marketing platform for both individuals and businesses. It lets users create campaigns and newsletters for any item or service built in HTML templates. As a platform uses automation to make a streamlined campaign. Once the email has been sent to the subscribers, you are able to view the data through their statistics.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated but they can be modified to give a modern style. You can change the color as well as the font or style. If you are able to code your own template which also works as well.
RSS to Email Templates
For those running a blog, you can transform the contents of an RSS feed in email newsletters. Aweber calls it the “Blog Broadcasts.” This can also work with any content with already an RSS feed. This provides immediate updates to subscribers through emails instead of the site.
There’s a catch, though. There aren’t all templates for email that work with an RSS feed.
If you decide to use the template, make sure to find one that can also work with them. If not, the template can be used without them.
Builder of the Landing Page
Landing Pages are among the latest features added in Aweber. They are designed to collect information, and there are no distractions hindering the sign-up form. It’s just a way to let subscribers to fill in their information.
You can create the heading the font, style, and color. Photos can also be used to create a page that will appear professional to prospective subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you also expect it to be integrated by Google Analytics, it is not possible at the moment. It’s something they’ll have to develop as time goes by. Also, points for incorporating the landing page of an email marketing platform at least.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP to send emails. AMP allows users to take actions not done before in conventional newsletters, such as making an appointment.
It includes the use of dynamic content in the email itself. Think live survey results, sports game scores or weather updates, and many more. In essence, the news comes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It checks which part is most effective, and is used as the one to send out future newsletters.
There is a possibility of locating data such as CTA when you alter an element of the design. You can test this by experimenting with three emails , mixing and match. Most email marketing tools follow three variants since it’s the standard for industry.
There is no limit in how the tests could take place, which gives you the freedom to choose the most effective strategy. A huge thumbs up to Aweber!
Segmentation allows you to create a unique and personalized email to your intended audience. Aweber creates segments on any subject that is in your database. This includes emails that are opened or viewed, pages visited, link clicks, etc.
To divide the data, you’ll need to go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments at the same time. One problem that can happen is when users select the segments and then mix them.
The solution they can use at the very least is to send emails to various lists. Lists can be excluded from a mailing, but you cannot exclude individual segments.
Analytics and Reporting
The reporting system of Aweber is an excellent feature that deserves praise. It provides vital information like open rate bounces, click-throughs, as well as bounces.
There’s even the option to view helpful information like:
- Email list growth over time
- Methods for signing up
- Geographical information
- The history of an individual’s activities
The data you collect this way can be utilized for future campaigns. Based on the type of campaign they are, you can use Aweber for more effective outcomes.
You can automate the email marketing process by designing the sales funnels of your choice. These are sent in response to the actions of the user: emails opened, link clicks, site visits, purchase made, etc. Will AWeber Host Pdf
When a subscriber clicks a link, Aweber will set an email address for the subscriber. Tags can be used to determine the emails that are sent to whom and when they are delivered. This particular feature is referred to as the “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber allows you to build a list of up to 10 contacts via a form. Although you can manually enter the information, it’s easy to transfer them instead. This speeds up the process , so that you don’t experience the anxiety. They will accept the following file types when they import:
You have the decision of using a pre-generated subject line or creating your own. If you create one, you need to wait for verification from your Aweber team. It can take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer service stands out from the rest. When you’re on the phone, live chat, or email, you can receive their advice. Every subscription plan can benefit from these services. Live chat and email support is accessible 24/7. Phone support is available between 8am and 8pm ET, Monday through Friday. Will AWeber Host Pdf
If you’re new to the email marketing world, Aweber has a Knowledge Base. Videos, information as well as webinars are available here. This will ensure that people are aware of the things they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can select between: Pro and Free. The distinction between this plan and the existing email marketing options is the amount of subscribers that you can cater to. All plans offer 24/7 customer service via chat, phone, or via email.
In the Free Plan, you get access to Aweber for free. But, you’re limited to 500 subscribers on your list. The company’s watermark will be present every time you’ll send an email. Features like A/B testing won’t be available, but you can begin your marketing here.
In those who subscribe to the Pro Plan, there’s a pricing structure based on the number of subscribers. These are as follows:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber to request a quote
With this plan, you get access to A/B testing and additional essential features, such as marketing automation. You will also be able to see the results of your campaign and see where they come from. In one way or another the additional features will assist you in your marketing strategy.
In short, Aweber is a solid email marketing platform. It’s especially useful if you run an online store and you get access to essential vital features.
The most important selling point is the numerous templates including data segmentation, A/B testing, as well as a reporting system. It’s still possible to work with the free plan when you don’t have the funds to purchase. The best part, customer service is readily available. For those who have no experience in marketing, their Knowledge Base can give you enough information to cover that.
If you are enrolled in an paid plan, it’s reasonably priced too. Not too much, and you can make the most of the campaign you will develop.
Aweber could be the best choice for email marketing tool for all marketer or businessperson.
Frequently Asked Questions (FAQs) Will AWeber Host Pdf
What exactly is Aweber?
An email-based marketing service is a must for entrepreneurs and digital marketers. Whether you are a beginner or experienced, you can make your campaign more visible to anyone who is interested. The company was established in 1998, and it helped businesses regardless of size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into various ECommerce websites like Shopify, CRM such as Salesforce as well as web builders such as Wix and WordPress and many more. Some of them require the use of a specific widget or programming to make the integration smooth.
Does Aweber provide customer service?
They can. Customer service on Aweber is available during working hours via chat, phone, or email. Aweber also has the company’s own Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance schedules for the platform. For those who are new to the platform, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make as many as 10 contacts with a form. If you are able, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You must disable the list using the “Manage Lists” section. When you click “Deactivate,” it will be deleted on Aweber after 30 days. You can reactivate the list at anytime.
How do campaigns function in Aweber?
Campaigns in Aweber can be executed in two ways: subscribe or tag that is applied. If you subscribe, your campaign begins when someone is added to your mailing list. If through Tag Applied, the campaign will start with the application of tags to identify the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber just recently introduced Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They also plan to work in conjunction with Facebook Analytics as well.