Wish List Member AWeber How To

aweber-review

ECommerce and Email Marketing go together. When you manage the online business, you’ll have the ability to promote your store however you would like to.

On paper, it might seem easy, but it isn’t. You engage with customers by using social media, interact with them, review blog posts, and more. You also have the chance of making a sale after the advertisement. One way to advertise is through email marketing.

These days, even the static newsletters aren’t enough to draw attention. When you have a strategy in mind, say hello to Aweber.

This review will talk about Aweber, how it works with email marketing, and what you need to do.

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Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of the article for a more comprehensive review of AWeber.

Pros and Cons of Aweber Wish List Member AWeber How To

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • User-interface may be challenging to navigate
  • A newsletter’s creation can result in errors when published
  • Some templates could be out of date
  • It is not compatible with Google Analytics

Aweber Features

Aweber provides an email-based marketing platform that is available to both businesses and individuals. It permits users to design campaigns and newsletters for any item or service built upon HTML templates. Being a platform that makes use of automation to create a simple campaign. Once the email has been delivered to subscribers, you are able to view the data through their statistics.

Wish List Member AWeber How To

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Templates for responsive email

Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old, they can be customized for an updated style. You can tweak the colors as well as the font or style. If you are able to code your own template also works.

RSS for Email Templates

For bloggers who have a blog, you are able to convert the content of the RSS feed to email newsletters. Aweber calls it the “Blog Broadcasts.” It can also be used with any content with the existing RSS feed. This provides immediate updates to subscribers via email instead of going to the site.

There’s a caveat, however. Some email template templates are compatible with RSS feeds.

So when you choose the template, make sure to find one that is compatible with them. If you don’t, the template could still be used without the templates.

Builder of the Landing Page

Landing Pages are the newer features that were added to Aweber. They collect data and do not have distracting elements blocking the sign-up form. It’s all it takes is to allow users to provide their information.

The heading can be designed by you. You can choose the font, font, style, and color. Images can be utilized to create a page that will look professional to potential subscribers.

But, this feature can’t be evaluated using automatic A/B testing. If you’re hoping that it could be used by Google Analytics, it is not yet possible. It’s something they’ll have to develop as time goes by. Plus points for including on a landing page an email marketing platform at the very least.

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AMP for Email

Aweber is a great alternative to utilizing new technology like AMP to send emails. AMP lets users take actions not done before in conventional newsletters, such as making an appointment.

It includes the use of dynamic content within an email. Imagine live survey results and scores from sports games or weather updates, and much more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also referred to as Split Testing, Aweber optimizes emails to target a certain audience on your list. It checks which part performs best, and it will be used to determine the best option for any future newsletters.

It’s possible to find data such as CTA in the event that you change one particular aspect of the design. It is possible to test this by trying out three emails as you mix and match. Most email marketing tools adhere to three variants since it’s the industry standard.

There’s no limitation on how the tests would go, giving freedom on the best approach. A big thumbs up for Aweber!

Data Segmentation

Segmentation lets you send a personal and customized email to your intended audience. Aweber creates segments on any subject that is in your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, etc.

To divide the data, you’ll need to visit the “Manage Subscribers” section. However, Aweber won’t let you send emails to different segments simultaneously. One problem that can happen is when users select and mix segments.

The workaround they have at least is sending emails to various lists. You can exclude lists from your mailing list, however, it is impossible to exclude segments of a list.

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Analytics and Reporting

Aweber’s reporting system is an excellent feature that deserves praise. It lets you monitor important statistics like open rate and bounces. Click-throughs are also tracked.

You can also look up useful information such as:

  • Email list growth over time
  • Methods for signing up
  • Information about geography
  • An individual’s history of activities

The data you collect will be useful for future campaigns. Based on the type of campaign they are you could make use of Aweber for better results.

Marketing Automation

You can automate the email marketing process by creating yourself your personal sales flow charts. These are sent in response to users’ actions like email openings or clicks on links, site visits, purchases made, etc. Wish List Member AWeber How To

When a subscriber clicks a link, Aweber assigns tags for the subscriber. Tags can be used to decide the emails that are sent to whom and when they are delivered. This feature is also known as the “Aweber Campaigns.”

Making an Subscriber List

Aweber allows you to create a list of up to 10 contacts using an online form. Although you can manually enter the details, it’s also easy to transfer them instead. This speeds the process and you won’t feel the stress. It will accept these types of files for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of making use of an already-generated subject line or making your own. If you create one, you need to wait for confirmation by your Aweber team. It could take a day or two.

Customer Support & Knowledge Base

The customer service of Aweber is what sets it apart from the other. Whether you’re on the phone or live chat or by email, you’ll receive their advice. All subscription plans can use them. Live chat and email support is accessible 24/7. Phone support is open from 8am to 8pm ET Monday to Friday. Wish List Member AWeber How To

If you’re still a novice to the whole email marketing world, Aweber has a Knowledge Base. Videos, information, and webinars are all available on this page. This will ensure that people know what they can incorporate into their campaigns.

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Aweber Pricing Plans

Aweber offers two plans to choose between: Pro and Free. The main difference between these plans and existing email marketing services is the amount of subscribers you’ll be catering to. Each plan comes with 24/7 customer support via chat, phone, or via email.

Free Plan

With the Free Plan, you get access to Aweber for free. But, you’re limited up to 500 people on the list. The company’s logo will be present every time you mail an email. Features like A/B testing may not be usable, but you can start your marketing from here.

Pro Plan

In Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the number of subscribers. The following are the prices for Pro Plan subscribers:

  • 1 – 500 contacts: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 Contacts – 25,000: $149.99/month
  • More than 25000 contacts Contact Aweber to request a quote

In this plan, you get access to A/B tests and other essential features such as marketing automation. You can also view the results of your campaign in action and where they came from. In one way or another these features can greatly aid your marketing plan.

Conclusion

In short, Aweber is a solid platform for email marketing. This is most helpful when you own an online store and have access to the most essential features.

The most important selling point is the numerous templates including data segmentation, A/B testing, and reporting system. It’s still possible to work on the free plan even in the absence of funds to purchase. The best part is that service for customers is always available. For those who have no experience in marketing, their Knowledge Base can give you enough details to help you understand that.

If you’re enrolled in an paid plan, it’s reasonably priced too. It’s not too expensive but you’ll get the best out of the campaign you make.

Aweber can be the go-to email marketing for any beginning marketing or businessperson alike.

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Commonly asked questions (FAQs) Wish List Member AWeber How To

What is Aweber?

The Aweber platform for email marketing is designed that is suitable for companies as well as digital marketing. If you’re a novice or experienced you can increase the visibility of your campaign to anyone who is interested. The company was established in 1998 and helped companies regardless of size.

Is it possible to integrate Aweber be integrated with third-party applications?

Yes. Aweber is able to be integrated with many ECommerce sites like Shopify, CRM like Salesforce and web builders like Wix and WordPress and more. Some of them require the use of a specific widget or programming to make the integration smooth.

Does Aweber offer customer service?

They do. Customer service on Aweber is available during business hours via chat, phone or email. Aweber also provides an in-house Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance schedules for the platform. For users who are brand new you can download a toolkit with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create up to 10 contacts using a form. If you can, you could also input the data manually.

Can you delete a list on Aweber?

Yes. You can remove the list using the “Manage Lists” section. When you click “Deactivate,” it will be removed from Aweber in 30 days. You are able to reactivate the list at anytime.

How do campaigns work within Aweber?

Campaigns on Aweber can work by a combination of subscribe or tag that is applied. On Subscribe, the campaign will begin when a subscriber signs up to the list. If the subscriber is Tag Applied, the campaign will start by applying a tag to the subscriber’s information.

Are Landing Pages in Aweber integrated with Google Analytics?

No. Aweber has just announced Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They are also planning to collaborate with Facebook Analytics as well.

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