Wistia AWeber

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ECommerce and Email Marketing go hand-in-hand. If you own an online store, you’re given the option of marketing the store however you would like to.

On paper, it may sound straightforward, but it’s actually not. Customers interact with you by using social media, interact with them, review blog posts, and so on. You also have the chance of making a sale following the advertisement. Another method of advertising is to use email marketing.

These days, even the static newsletters aren’t enough to grab one’s interest. If you have a strategy in your mind, send a message to Aweber.

This review will discuss Aweber the way the email marketing process works, as well as what you need to do.

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Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of the article for a more comprehensive review of AWeber.

Pros and Pros and Aweber Wistia AWeber

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • It can be difficult for users to navigate
  • A newsletter’s creation can result in mistakes when it is published
  • Some templates might appear old-fashioned.
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber provides an email-based marketing service for both individuals and businesses. It lets users create newsletters and campaigns for any product or service built on HTML templates. Since it is an online platform uses automation to create a more efficient campaign. Once the email has been delivered to subscribers, you can view the details through their statistics.

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Templates for responsive email

Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated however, they are customizable to give a modern style. You can alter the colors, font, or style. When you can, coding your own template which also works as well.

RSS to Email Templates

If you run blogs, you can transform the contents of your RSS feed into newsletters via email. Aweber calls it “Blog Broadcasts.” This can also work on any type of content that has an existing RSS feed. This provides immediate updates to subscribers via email instead of going to the website.

There’s a caveat, however. There aren’t all templates for email that are compatible with an RSS feed.

If you decide to use a template, be sure you choose one that is compatible with them. If it is not, the template will be used without them.

Builder of the Landing Page

Landing Pages are the newer features added in Aweber. They are designed to collect information, and no distracting elements are blocking the registration form. All it does is allow subscribers to fill in their information.

You can create the heading and font, style and the color. Photos can also be used in this section to make the site look professional to potential subscribers.

But, this feature can’t be tested through automatic A/B testing. If you’re also anticipating it could be used with Google Analytics, it is not currently possible. It’s a feature they must work on as time goes by. Plus points for including the landing page of an email marketing platform at the very least.

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AMP for Email

Aweber is a great alternative to making use of new technology such as AMP for email. AMP lets users make decisions that are not possible in conventional newsletters, such as making an appointment.

This incorporates the use of dynamic content in an email. Imagine live survey results, sports game scores or weather updates, and much more. In essence, the news comes to you. Sounds familiar?

A/B Testing

Also known as Split Testing, Aweber optimizes newsletters to a specific audience on your list. It determines which one is most effective, and will be used as the one to send out future newsletters.

There is a possibility of locating details like CTA when you change an element or design. You can test this by experimenting with three different emails while mixing and mix and match. The majority of email marketing tools use three variants since it’s the industry standard.

There’s no restriction in how the tests could be conducted, allowing for freedom to choose the best approach. A huge thumbs up to Aweber!

Data Segmentation

Segmentation lets you send a personalized and personal email to your intended audience. Aweber creates segments on any subject within your database. This can include emails opened by users, pages visited, clicks on links, clicks, etc.

To divide the data, you need to go to your “Manage Subscribers” section. However, Aweber cannot allow sending emails to multiple segments at once. The issue is when users select the segments and then mix them.

The solution they can use at the very least is to send emails to multiple lists. Lists can be excluded from your mailing list, however, you can’t exclude specific segments.

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Analytics and Reporting

The reporting system of Aweber is an excellent feature that deserves praise. You monitor vital statistics such as open rate bounces, click-throughs, as well as bounces.

You can also view helpful information like:

  • Email list growth over time
  • Sign-up methods
  • Geographical information
  • An individual’s history of activities

The information you get this way can be utilized for future campaigns. Based on what they accomplish you could make use of Aweber for more effective outcomes.

Marketing Automation

You can automate the email marketing process by designing the sales funnels of your choice. They are sent out based on the actions of the user: emails opened and clicks on links, website visits, purchase made, and so on. Wistia AWeber

When a subscriber clicks an email link, Aweber assigns tags for the subscriber. Tags can be used to determine which emails are sent to who and when they’re delivered. This feature is also known as “Aweber Campaigns.”

Creating a Subscriber List

Aweber allows you to create lists of up to 10 contacts with a form. Although you can manually enter the details, it’s also possible to import them. This speeds up the process , so that you don’t experience the stress. They accept these file types when they import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the decision of using an already-generated subject line or making your own. If you create one, you have to wait for verification by your Aweber team. It could take a day or two days.

Customer Support and Knowledge Base

Aweber’s customer service sets it apart from the other. If you’re calling or live chat or via email, you’ll be able to get their input. Every subscription plan can benefit from these services. Live chat and email support is available 24/7, and phone support is available from 8am-8pm ET Monday to Friday. Wistia AWeber

If you’re new to the marketing via email, Aweber has a Knowledge Base. Tutorials, videos and webinars can be found on this page. This ensures that the users are aware of the things they can do in their campaigns.

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Aweber Pricing Plans

Aweber has two plans to select from: Pro and Free. The distinction between this plan and the existing email marketing options is the number of subscribers that you can cater to. All plans have access to 24/7 customer service via phone, chat, or email.

Free Plan

With the Free Plan, you get access to Aweber without cost. But, you’re limited to 500 subscribers on your list. The watermark of the company will appear each time you send an email. Features like A/B testing may not be available, however, you can start your marketing efforts here.

Pro Plan

For Pro Plan subscribers Pro Plan, there’s a pricing structure based on the number of subscribers. These are as follows:

  • Contacts between 0 and 500: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 Contacts – 25,000: $149.99/month
  • More than 25,000 contacts: Contact Aweber for a price

With this plan, you will have access to A/B testing and other essential features such as marketing automation. You can also view the data of your own campaign as it is being implemented and also the source of these data. In one way or another, these additional features will greatly aid your marketing plan.

Conclusion

In the simplest terms, Aweber is a solid platform for email marketing. It’s especially useful if you run an online store and you have access to vital features.

The main selling points are the numerous templates including data segmentation, A/B testing, and a reporting system. It is still possible to use on the free version even when you don’t have the funds to purchase. The greatest part is that customer service is readily available. If you don’t have a prior experience in marketing the Knowledge Base can give you enough details to help you understand this.

When subscribed to a paid subscription It’s affordable too. Not too much and you will benefit from the campaign you develop.

Aweber is a great choice for email marketing platform for beginning businessmen and marketers.

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Frequently Asked Questions (FAQs) Wistia AWeber

What is Aweber?

An email-based marketing service is a must for businesses and digital marketers. Whether you are a beginner or veteran, you can increase the visibility of your campaign to any potential audience. The company was established in 1998 and helped companies regardless of size.

Is it possible to integrate Aweber be integrated with third-party applications?

Yes. Aweber can be integrated into many ECommerce websites like Shopify and CRMs such as Salesforce as well as web builders like Wix and WordPress and more. Certain of them may require the use of a specific widget or code to ensure seamless integration.

Does Aweber offer support for customers?

They can. The customer service of Aweber is accessible during business hours by phone, chat, or email. Aweber also provides an in-house Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance times for the platform. For those who are new to the platform, there’s a downloadable toolkit containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can make at least 10 contacts using the form. If you are able enter the information manually.

Can you delete a list on Aweber?

Yes. You have to disable the list by going to the “Manage Lists” section. After it is clicked “Deactivate,” it will be deleted from Aweber in 30 days. You are able to reactivate the list at any time.

How do campaigns function in Aweber?

Campaigns on Aweber can work by a combination of subscribe or tag that is applied. If you subscribe, your campaign begins when someone is added to your mailing list. If through Tag Applied, the campaign would begin when the system uses an application tag on the subscriber’s information.

Do Landing Pages in Aweber integrated with Google Analytics?

There is none. Aweber has recently launched Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also plan to collaborate with Facebook Analytics as well.

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