ECommerce and Email Marketing go together. In running the online business, you’ll have the ability to promote your store in the way you wish to.
On paper, it could seem simple, but it’s not. It’s about engaging with customers, go through social media and blog posts, and more. There is also the possibility of making a sale after the advertisement. One method to promote is to use email marketing.
Nowadays, even a static newsletter isn’t enough to grab one’s interest. When you have a strategy in mind, say hello to Aweber.
This review will talk about Aweber and how email marketing works, and what you need to do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber With AWeber How Do You Add A Email To A Campaign
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates may look outdated
- It is not compatible with Google Analytics
Aweber is an email marketing solution for businesses and individuals. It permits users to design campaigns and newsletters for any product or service that are based in HTML templates. Being a platform uses automation to make a streamlined campaign. After the email is delivered to recipients, you can look at the information through their stats.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated, they can be customized to give a modern style. You can change the color as well as the font or style. When you can, coding your own template which also works as well.
RSS to Email Templates
If you run a blog, you can convert the content of the RSS feed to newsletters via email. Aweber refers to it as “Blog Broadcasts.” This can also work with any other content that has already an RSS feed. This gives instant updates to subscribers via email, instead of visiting the website.
There’s a caveat. Some email template templates can be used with an RSS feed.
If you decide to use a template, be sure you choose one that is compatible with them. If not, the template can still be used without them.
Builder of the Landing Page
Landing Pages are the latest feature that were added to Aweber. They are designed to collect information, and there are no distractions taking away from the registration form. It’s all it takes is to allow subscribers to give their details.
You can create the heading and font, style and the color. Images can be utilized in this section to make the site appear professional to prospective subscribers.
This feature, however, cannot be tested using automated A/B testing. If you’re also anticipating it to be integrated by Google Analytics, it is not possible at the moment. This is a feature that they will need to work on in the future. Plus points for including the landing page of in an email-marketing platform at the very least.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP for email. AMP lets users take things that were not previously done in traditional newsletters such as setting an appointment.
It also combines using dynamic content in emails themselves. Imagine live survey results, sports game scores, weather updates, and many more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It will determine which of your emails does the best job, and can be utilized as the basis to send out future emails.
It is attainable to discover data such as CTA when you alter a particular part in the layout. You can test this by experimenting with three emails as you mix and match. The majority of email marketing tools use three variations as the industry standard.
There’s no restriction on how the tests would take place, which gives you the freedom to choose the most effective strategy. A big thumbs up for Aweber!
Segmentation lets you create a unique and personalized email to your target audience. Aweber creates segments for any subject that is within your database. This includes emails opened or viewed, pages visited, link clicks, etc.
To segment the data, you’ll need go to your “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments at the same time. One problem that can happen is when users select the segments and then mix them.
The method they use at a minimum is to send emails to several lists. You can exclude lists from your mailing list, however, you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting feature is an excellent feature that deserves praise. You monitor vital statistics like open rates bounces, click-throughs, as well as bounces.
There’s even the option to look up useful information such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- The history of an individual’s activities
The data you collect here can be used for future campaigns. Depending on what they do it is possible to use Aweber for more effective results.
You can automate the marketing via email process by creating the sales funnels of your choice. These are sent in response to users’ actions like email openings, link clicks, site visits, sales made, etc. With AWeber How Do You Add A Email To A Campaign
When a subscriber clicks a link, Aweber assigns tags for the subscriber. The tags will decide which emails are sent out to who and when they’re sent. This feature is also known as “Aweber Campaigns.”
Creating the Subscriber List
Aweber lets you create a list of up to 10 contacts via an online form. Although you can manually enter the data, it is also easy to transfer them. This speeds up the process , so you won’t feel the stress. They accept these file types when importing:
You have the decision of making use of a pre-generated subject line , or making your own. Except when making one, you must wait for confirmation from Aweber. Aweber team. It can take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer service sets it apart from the other. If you’re calling or live chat or by email, you’ll have their help. All subscription plans can use them. Chat and emails support is accessible 24/7. Phone support is available between 8am and 8pm ET Monday to Friday. With AWeber How Do You Add A Email To A Campaign
If you’re still new to the whole email marketing world, Aweber has a Knowledge Base. Videos, information, and webinars can be found on this page. This will ensure that people have an idea of what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Pro and Free. The distinction between this plan and the existing email marketing options is the amount of subscribers that you can cater to. All plans have access to 24/7 customer support via phone, chat, or email.
With the Free Plan, you get access to Aweber without cost. However, you’re restricted by 500 users on your account. The company’s watermark will appear each time you mail an email. Features such as A/B testing will not be usable, but you can begin your marketing here.
To purchase the Pro Plan, there’s a pricing structure for the number of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber to request a quote
In this plan, you’ll get access to A/B tests and other essential features such as marketing automation. You will also be able to see the results of your campaign as it is being implemented and also where they come from. In some way or other these features can greatly aid your marketing plan.
In the simplest terms, Aweber is a solid platform for marketing via email. It is particularly useful when you own an online store and you get access to vital features.
The most important selling point is its numerous templates including data segmentation, A/B testing, as well as a reporting system. It is still possible to use on the free plan even when you don’t have enough budget to invest in. The best part is that customer service is readily available. If you don’t have a marketing background Their Knowledge Base can give you enough details to help you understand this.
When subscribed to a paid plan, it’s reasonably priced too. It’s not too expensive but you’ll benefit from the campaign you’ll develop.
Aweber could be the best choice for email marketing tool for all marketer or businessperson.
Most Frequently asked questions (FAQs) With AWeber How Do You Add A Email To A Campaign
What is Aweber?
Aweber is an email marketing platform for companies and digital marketers. If you’re a novice or seasoned professional you can make your campaign more visible to any potential audience. The company was founded in 1998 and helped companies that were of any size.
Does Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with many ECommerce sites such as Shopify, CRM such as Salesforce as well as web builders such as Wix and WordPress and more. Certain of them may require the use of a specific widget or coding to facilitate the integration.
Does Aweber have customer service?
They do. Customer support on Aweber is accessible during business hours via chat, phone or via email. Aweber also has the company’s own Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times of the platform. For new users it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can make at least 10 contacts with the form. If you’re able to, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You must disable the list by visiting the “Manage Lists” section. When it is clicked “Deactivate,” it will be deleted on Aweber after 30 days. The list can be reactivated at any time.
What are the campaigns that work in Aweber?
Campaigns on Aweber can work in two ways: on subscribe or tag applied. On Subscribe, the campaign will start when someone is added to your mailing list. If through Tag Applied, the campaign will start by applying tags to identify the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They also plan to collaborate together with Facebook Analytics as well.