ECommerce and Email Marketing go hand-in-hand. If you own the online business, you’re given the option of marketing the store in the way you wish to.
It might appear straightforward, but it’s actually not. Customers interact with you and go through social media and blog posts, and much more. There’s also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is to use email marketing.
Nowadays, even a static newsletters aren’t enough to draw attention. If you have a plan in your mind, send a message to Aweber.
This review will cover Aweber and how email marketing works, and what you can do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber Wix Integration AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- The creation of a newsletter could result in mistakes when it is published
- Some templates could be old-fashioned.
- It is not compatible with Google Analytics
Aweber provides an email-based marketing solution for both individuals and businesses. It lets users create campaigns and newsletters for any service or product based upon HTML templates. Since it is an online platform, it makes use of automation to create a simple campaign. When the email is sent to the subscribers, you are able to view the information through their stats.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. Although some templates are old however, they are customizable for an updated look. You can change the color and fonts, or even the style. If you are able to code your own template also works.
RSS to Email Templates
For those running a blog, you can transform the contents of an RSS feed in newsletters via email. Aweber calls it the “Blog Broadcasts.” This can also work with any content with an existing RSS feed. It provides instant updates to subscribers through emails instead of the site.
There’s a catch, though. Some email template templates are compatible with an RSS feeds.
When you select a template, be sure to find one that works with them. If not, the template can still be used without them.
Builder of the Landing Page
Landing Pages are the newer features that were added to Aweber. They collect data and no distracting elements are taking away from the sign-up form. All it does is allow subscribers to fill in their information.
You can design the heading the font, style, and the color. Images can be utilized in this section to make the site appear professional to prospective subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you’re hoping that it could be used by Google Analytics, it is not yet possible. It’s something they’ll must work on as time goes by. Plus points for including on a landing page the email marketing system at least.
AMP for Email
Aweber is a great alternative to using new technologies like AMP for email. AMP lets users take decisions that are not possible in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content within the email itself. Imagine live survey results as well as sports game scores as well as weather updates and more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It will determine which of your emails does the best job, and is utilized as the basis for future email campaigns.
It’s possible to find details like CTA in the event that you change a particular part of the design. It is possible to test this by experimenting with three emails as you mix and match. Most email marketing tools adhere to three variations as the industry standard.
There’s no limitation regarding how tests will go, giving freedom on the best strategy. A big thumbs up for Aweber!
Segmentation allows you to send a personal and customized email to your intended audience. Aweber creates segments for any subject that is in your database. This can include emails opened or viewed, pages visited, link clicks, etc.
To segment the data, you need go to the “Manage Subscribers” section. While Aweber will not allow you to send emails to multiple segments at once. One issue that could arise is when users select the segments and then mix them.
The method they use at least is sending emails to multiple lists. You can exclude lists from a mailing, but you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting system is a feature worthy of praise. It provides vital information such as open rate, click-throughs, and bounces.
You can also view helpful information like:
- Email list growth over time
- Sign-up methods
- Geographical information
- History of an individual’s activity
The data you collect here can be used in future campaigns. Based on the type of campaign they are, you can use Aweber for better results.
You can automatize the email marketing process by designing your own sales flowcharts. They are sent based on the actions of the user: emails opened or clicks on links, site visits, purchases made, etc. Wix Integration AWeber
When a subscriber clicks the link, Aweber assigns a tag to the subscriber. The tags will determine which emails are sent to who and when they’re sent. This particular feature is referred to as the “Aweber Campaigns.”
Making an Subscriber List
Aweber allows you to create lists of up to 10 contacts via the form. While you can manually input the data, it is also easy to transfer them instead. It speeds up the process , so you won’t feel the stress. They accept these file types when importing:
You have the option of choosing a pre-generated subject line or creating your own. Except when making one, you need to wait for confirmation by Aweber. Aweber team. It can take a full day or two days.
Customer Support and Knowledge Base
The customer service of Aweber is what sets it apart from the other. Whether you’re on the phone or live chat, or by email, you’ll receive their advice. All subscription plans have the ability to use these services. Email and live chat support is available 24/7, and phone support is available from 8am-8pm ET Monday to Friday. Wix Integration AWeber
If you’re still a novice to the marketing via email, Aweber has a Knowledge Base. Information, video tutorials, and webinars are available here. This makes sure that users know what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Pro and Free. The distinction between this plan and other email marketing services is the amount of customers that you can cater to. All plans offer 24/7 customer support via phone, chat, or via email.
In the Free Plan, you get to use Aweber at no cost. But, you’re limited by 500 users on your account. The watermark of the company will appear every time you’ll make an electronic mail. Features like A/B testing won’t be available, however, you can start your marketing efforts here.
For the Pro Plan, there’s a pricing structure that is based on the number of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts Contact Aweber to request a quote
With this plan, you will have access to A/B testing and more essential features like marketing automation. You can also see the data from your campaign in action and where they came from. In some way or other the additional features will assist you in your marketing strategy.
In the simplest terms, Aweber is a solid platform for marketing via email. It is particularly useful when you run an online store and have access to vital features.
The most important selling point is its numerous templates and data segmentation, as well as the A/B testing, as well as a reporting system. It is still possible to use on the free plan even when you don’t have the budget to invest in. The greatest part is that the customer support is available 24/7. If you don’t have a marketing background Their Knowledge Base can give you sufficient information to answer that.
If you are enrolled in a paid plan, it’s reasonably priced too. It’s not too expensive but you’ll get the best out of the campaign you make.
Aweber is a great choice for email marketing platform for beginning marketing or businessperson alike.
Most Frequently asked questions (FAQs) Wix Integration AWeber
What is Aweber?
Aweber is an email marketing platform that is suitable for businesses or digital marketers. Whether you are a beginner or veteran you can help your campaign be more visible to anyone who is interested. The company was established in 1998 and helped businesses that were of any size.
Can Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into various ECommerce sites like Shopify and CRMs such as Salesforce, web builders like Wix and WordPress, etc. Certain of them may require a dedicated widget or additional programming to ensure seamless integration.
Does Aweber provide customer support?
They do. Customer support on Aweber is accessible during business hours by phone, chat or via email. Aweber also has an in-house Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance schedules for the platform. For new users you can download a toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can create up to 10 contacts with a form. If you’re able to manually input the information manually.
Can you delete a list on Aweber?
Yes. You have to remove the list using the “Manage Lists” section. When you click “Deactivate,” it will be removed from Aweber in 30 days. You are able to reactivate the list at any time.
What are the campaigns that work in Aweber?
Campaigns in Aweber are able to be implemented in two ways: on subscribe or tag that is applied. When you subscribe, the campaign begins when someone signs up to the list. If it’s through Tag Applied, the campaign will start when the system uses tags to identify the subscriber’s information.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber just recently introduced Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They are also planning to integrate together with Facebook Analytics as well.