ECommerce and Email Marketing go hand-in-hand. In running the online business, you have the option of marketing the store in the way you wish to.
It could seem straightforward, but it’s actually not. Customers interact with you, go through social media and blog posts, and much more. There is also the possibility of making a sale after the advertisement. One method to promote is through email marketing.
Today, even a static newsletters aren’t enough to grab one’s interest. If you have a plan in mind, say hello to Aweber.
This review will talk about Aweber and how email marketing works, and what you should do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber Woo Commerce Pl;Ugin With AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates might appear out of date
- It cannot be integrated with Google Analytics
Aweber is an email marketing service that is available to both businesses and individuals. It lets users create campaigns and newsletters for any service or product that are based in HTML templates. As a platform that makes use of automation to make a streamlined campaign. Once the email has been delivered to subscribers, you can view the information through their stats.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. Although some templates are old but they can be modified to give a modern appearance. You can tweak the colors, font, or style. When you can, coding your own template also works.
RSS for Email Templates
For those running blogs, you can change the content from your RSS feed into newsletters via email. Aweber calls it “Blog Broadcasts.” This can also work with any other content that has the existing RSS feed. This provides immediate notifications to subscribers via email, instead of visiting the website.
There’s a caveat, however. Some email template templates are compatible with an RSS feeds.
When you select the template, make certain to select one that works with them. If not, the template can still be used without the templates.
Builder of the Landing Page
Landing Pages are the latest feature added in Aweber. They collect data and no distracting elements are blocking the registration form. It’s just a way to let subscribers to give their details.
The heading can be designed by you. You can choose the font, font, style, and color. Photos can also be used to create a page that will look professional for potential subscribers.
However, this feature cannot be tested using automated A/B testing. If you also expect it to be integrated by Google Analytics, it is not yet possible. This is a feature that they will have to develop as time goes by. Bonus points for having the landing page of the email marketing system at the very least.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP to send emails. AMP lets users take decisions that are not possible in traditional newsletters like making an appointment.
It also combines using dynamic content in emails themselves. Think live survey results as well as sports game scores or weather updates, and more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It will determine which of your emails is most effective, and is used as the one to send out future emails.
It’s possible to find details like CTA when you change a particular part of the design. You can test this by trying out three emails , mixing and mix and match. Most email marketing tools follow three variations as the industry standard.
There’s no limitation in how the tests could take place, which gives you the freedom to choose the best strategy. A huge thumbs up to Aweber!
Segmentation lets you send a personal and customized email to your target audience. Aweber creates segments for any subject that is in your database. This can include emails opened, pages visited, link clicks, etc.
To separate the data, you’ll need to go to your “Manage Subscribers” section. Although Aweber cannot allow sending emails to multiple segments at once. The issue is when users choose the segments and then mix them.
The workaround they have at least is sending emails to several lists. It is possible to exclude lists from a mailing, but you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting feature is an excellent feature that deserves praise. You monitor vital statistics like open rates and bounces. Click-throughs are also tracked.
You can also see useful information, such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- An individual’s history of activities
The information you get will be useful for future campaigns. Depending on what they do you could make use of Aweber for more effective results.
You can automate the email marketing process by designing your own sales flowcharts. They are sent based on users’ actions like email openings or clicks on links, site visits, purchase made, and so on. Woo Commerce Pl;Ugin With AWeber
When a subscriber clicks a link, Aweber will set a tag to the subscriber. The tags can decide which emails are sent to who and when they’re sent. This particular feature is referred to as the “Aweber Campaigns.”
Creating a Subscriber List
Aweber lets you create lists of up to 10 contacts with an online form. While you can manually input the information, it’s feasible to upload them instead. This speeds the process and you won’t feel the tension. It will accept these types of files when they import:
You have the option of choosing an already-generated subject line or creating your own. If you create one, you have to wait for confirmation from the Aweber team. It could take a day or two.
Customer Support and Knowledge Base
Aweber’s customer service sets it apart from the other. When you’re on the phone or live chat or email, you can get their input. All subscription plans can use these services. Email and live chat are available 24/7, and phone support is available between 8am and 8pm ET, Monday through Friday. Woo Commerce Pl;Ugin With AWeber
If you’re still new to the email marketing industry, Aweber has a Knowledge Base. Tutorials, videos, and webinars are all available here. This makes sure that users know what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Free and Pro. The distinction between this plan and the existing email marketing options is the amount of subscribers you’ll cater to. Each plan comes with 24/7 customer support by phone, chat or via email.
If you’re on the Free Plan, you get access to Aweber at no cost. But, you’re limited by 500 users on your account. The company’s logo will appear every time you’ll send an email. Features like A/B testing won’t be usable, but you can begin your marketing here.
For the Pro Plan, there’s a pricing structure that is based on the number of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber to request a quote
With this plan, you will have access to A/B testing as well as more essential features like marketing automation. You can also see the data of your own campaign and see where they came from. In one way or another these features can greatly aid your marketing strategy.
In short, Aweber is a solid email marketing platform. This is most helpful when you own an online store and you get access to essential vital features.
The major selling points are its many templates including data segmentation, A/B testing, and reporting system. It’s still possible to work on the free plan even when you don’t have enough budget to spend on. The best part, customer service is readily available. For those with no marketing background the Knowledge Base can give you enough details to help you understand that.
If you’re enrolled in a paid subscription It’s affordable too. Not too much, and you can benefit from the campaign you’ll develop.
Aweber could be the best choice for email marketing tool for all marketing or businessperson alike.
Frequently asked questions (FAQs) Woo Commerce Pl;Ugin With AWeber
What exactly is Aweber?
The Aweber platform for email marketing is designed that is suitable for entrepreneurs as well as digital marketing. If you’re a novice or seasoned professional you can help your campaign be more visible to all potential customers. The company was established in 1998 and helped companies regardless of size.
Does Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with many ECommerce sites like Shopify as well as CRM systems such as Salesforce, web builders such as Wix and WordPress, etc. Certain of them may require a dedicated widget or additional coding to ensure seamless integration.
Does Aweber offer customer service?
They can. Customer service on Aweber is available during working hours via chat, phone or via email. Aweber also has its own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance times of the platform. For users who are brand new, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can make at least 10 contacts using the form. If you’re able to manually input the data manually.
Can you delete a list on Aweber?
Yes. You must remove the list using the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be deleted on Aweber within 30 days. The list can be reactivated at any time.
How do campaigns work in Aweber?
Campaigns within Aweber can be executed in two ways: on subscribe or tag that is applied. On Subscribe, the campaign will start when someone joins your list. If it’s through Tag Applied, the campaign will start with the application of tags to identify the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They also plan to work with Facebook Analytics as well.