ECommerce and Email Marketing go in tandem. When you manage an online store, you have the ability to promote your store in the way you wish to.
On paper, it might sound simple, but it’s not. It’s about engaging with customers by using social media, interact with them reviewing blog posts and more. There is also the possibility of making a sale following the advertisement. One way to advertise is via email marketing.
Today, even a static newsletter isn’t enough to attract interest. If you have a plan in your mind, send a message to Aweber.
This review will talk about Aweber and how the email marketing process works, as well as what you need to do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber Woocomerce And AWeber For Ecourse
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- A newsletter’s creation can result in errors when published
- Some templates could be outdated
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing service that is available to both businesses and individuals. It allows users to create newsletters and campaigns for any service or product that are based on HTML templates. Being a platform uses automation to create a more efficient campaign. After the email is sent to recipients, you can look at the data through their statistics.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated but they can be modified for an updated style. You can tweak the colors, font, or style. If you’re able, you can code your own template which also works as well.
RSS feed to Email Templates
For those running blogs, you can transform the contents of the RSS feed to email newsletters. Aweber calls it “Blog Broadcasts.” It can also be used on any type of content that has already an RSS feed. This provides immediate updates to subscribers via email, instead of visiting the website.
There’s a caveat, however. Not all email templates are compatible with RSS feeds.
If you decide to use a template, be certain to select one that is compatible with them. If you don’t, the template could be used without them.
Builder of the Landing Page
Landing Pages are among the latest features added in Aweber. They are designed to collect information, and there are no distractions taking away from the registration form. It’s just a way to let users to provide their information.
The heading can be designed by you. You can choose the font and font, style and the color. Photos can also be used to create a page that will look professional for potential subscribers.
But, this feature can’t be tested through automatic A/B testing. If you also expect it to be integrated in conjunction with Google Analytics, it is not yet possible. It’s a feature they have to develop in the future. Bonus points for having a landing page for the email marketing system at least.
AMP for Email
Aweber is a great alternative to using new technologies like AMP to send emails. AMP lets users make things that were not previously done in traditional newsletters like making an appointment.
It includes the use of dynamic content in an email. Think live survey results and scores from sports games as well as weather updates and much more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It checks which part is most effective, and is used to determine the best option for any future emails.
It is attainable to discover information such as CTA in the event that you change an element in the layout. You can test this by experimenting with three different emails while mixing and match. The majority of email marketing tools use three variants since it’s the industry standard.
There is no limit on how the tests would be conducted, allowing for freedom to choose the most effective strategy. A big thumbs up for Aweber!
Segmentation lets you send a personalized and personal email to your intended audience. Aweber creates segments on any subject that is within your database. This can include emails opened by users, pages visited, clicks on links, clicks, etc.
To divide the data, you need to go to the “Manage Subscribers” section. However, Aweber won’t let you send emails to different segments at the same time. One problem that can happen is when users select and mix segments.
The workaround they have at least is sending emails to multiple lists. It is possible to exclude lists from mailings, but it is impossible to exclude segments of a list.
Reporting and Analytics
The reporting system of Aweber is an excellent feature that deserves praise. You monitor vital statistics like open rates, click-throughs, and bounces.
There’s also the option to look up useful information such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- History of an individual’s activity
The information you gather here can be used for future campaigns. Based on the type of campaign they are it is possible to use Aweber to get better outcomes.
You can automate the marketing via email process by designing your own sales flowcharts. These are sent in response to user actions: email opens, link clicks, site visits, sales made, etc. Woocomerce And AWeber For Ecourse
When a subscriber clicks a link, Aweber assigns an email address for the subscriber. The tags can decide which emails are sent out to who and when they’re sent. This feature is also known as “Aweber Campaigns.”
Creating an Subscriber List
Aweber allows you to create an unlimited list of 10 contacts via the form. While you can manually input the information, it’s feasible to upload them. It speeds up the process , so that you don’t experience the stress. They accept these file types for import:
You have the decision of using an already-generated subject line or creating your own. Except when making one, you have to wait for confirmation from the Aweber team. It can take a day or two days.
Customer Support & Knowledge Base
The customer service of Aweber is what stands out from the rest. When you’re on the phone or live chat or by email, you’ll have their help. Every subscription plan can benefit from them. Chat and emails support is accessible 24/7. Phone support is available between 8am and 8pm ET, Monday through Friday. Woocomerce And AWeber For Ecourse
If you’re still a novice to the entire email marketing industry, Aweber has a Knowledge Base. Videos, information, and webinars are all available on this page. This ensures that the users are aware of the things they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose between: Pro and Free. The distinction between this plan and existing email marketing services is the amount of customers you’ll cater to. All plans have access to 24/7 customer service via chat, phone, or email.
In the Free Plan, you get access to Aweber without cost. However, you’re only limited by 500 users on your account. The watermark of the company will be present every time you send an email. Features like A/B testing may not be usable, but you can begin your marketing efforts here.
To purchase the Pro Plan, there’s a pricing structure that is based on the number of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25,000 contacts Contact Aweber for a price
In this plan, you get access to A/B tests and additional essential features, such as marketing automation. You can also view the data of your own campaign as it is being implemented and also the source of these data. In one way or another the additional features will greatly aid your marketing strategy.
In the simplest terms, Aweber is a solid platform for email marketing. It is particularly useful when you run an online store and have access to the most essential features.
The major selling points are its many templates including data segmentation, A/B testing, and a reporting system. It is still possible to use on the free plan even in the absence of budget to spend on. The greatest part is that the customer support is available 24/7. If you don’t have a experience in marketing Their Knowledge Base can give you enough information to cover this.
If you’re enrolled in an paid plan, it’s reasonably priced too. It’s not too expensive but you’ll get the best out of the campaign you’ll develop.
Aweber is a great choice for email marketing tool for all businessmen and marketers.
Frequently asked questions (FAQs) Woocomerce And AWeber For Ecourse
What is Aweber?
The Aweber platform for email marketing is designed designed for companies or digital marketers. No matter if you’re a beginner or experienced you can increase the visibility of your campaign to any potential audience. The company was established in 1998 and helped companies regardless of size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into different ECommerce websites like Shopify, CRM like Salesforce as well as web builders such as Wix and WordPress and many more. Some of them will need a dedicated widget or additional coding to facilitate the integration.
Does Aweber have support for customers?
They offer it. The customer service of Aweber is available during working hours via phone, chat or via email. Aweber also has its own Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance times for the platform. For users who are brand new it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create up to 10 contacts with the form. If you can, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list using the “Manage Lists” section. Once it is clicked “Deactivate,” it will be deleted from Aweber within 30 days. You are able to reactivate the list at any time.
How do campaigns function in Aweber?
Campaigns in Aweber can work by a combination of subscribe or tag applied. If you subscribe, your campaign begins when someone joins your list. If through Tag Applied, the campaign will begin when the system uses an application tag on the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They are also planning to work with Facebook Analytics as well.