ECommerce and Email Marketing go in tandem. In running the online business, you’re given the power to market the store in the way you wish to.
It may appear easy, but it isn’t. Customers interact with you by using social media, interact with them, review blog posts, and much more. There is also the possibility of generating a sale in the wake of the advertisement. One way to advertise is to use email marketing.
Nowadays, even a static newsletters aren’t enough to grab one’s attention. If you have a plan to implement, you can say hi to Aweber.
This review will talk about Aweber, how it works with email marketing, and what you should do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber Woocommerce To AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in errors when published
- Some templates may look out of date
- It cannot be integrated with Google Analytics
Aweber is an email marketing solution for both individuals and businesses. It allows users to create campaigns and newsletters for any product or service based upon HTML templates. As an online platform, it makes use of automation to create a simple campaign. When the email is delivered to subscribers, you can view the details through their statistics.
Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated, they can be customized for an updated style. You can change the color, font, or style. If you’re able, you can code your own template also works.
RSS for Email Templates
For bloggers who have a blog, you can change the content from your RSS feed into newsletters via email. Aweber calls it “Blog Broadcasts.” This can also work with any other content that has already an RSS feed. This provides immediate updates to subscribers via email, instead of visiting the site.
There’s a catch, though. There aren’t all templates for email that are compatible with RSS feed.
So when you choose a template, be certain to select one that works with them. If you don’t, the template could be used without the templates.
Landing Page Builder
Landing Pages are among the latest features that were added to Aweber. They collect data and do not have distracting elements hindering the sign-up form. It’s just a way to let subscribers to give their details.
The heading can be designed by you. You can choose the font, font, style, and color. Photos can also be used in this section to make the site appear professional to prospective subscribers.
However, this feature cannot be tested using automated A/B testing. If you’re hoping that it to be integrated in conjunction with Google Analytics, it is not possible at the moment. It’s something they’ll have to develop as time goes by. Also, points for incorporating a landing page for the email marketing system at the very least.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP for email. AMP lets users make things that were not previously done in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content within emails themselves. Imagine live survey results as well as sports game scores or weather updates, and more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain group of people on your list. It checks which part is most effective, and can be used as the one for any future newsletters.
It’s possible to find information such as CTA when you change an element of the design. You can try this by testing three emails as you mix and mix and match. Most email marketing tools adhere to 3 variants as it’s the standard for industry.
There is no limit regarding how tests will take place, which gives you the freedom to choose the most effective strategy. A big thumbs up for Aweber!
Segmentation lets you create a unique and personalized email to your targeted audience. Aweber creates segments for any subject within your database. This can include emails opened or viewed, pages visited, link clicks, and so on.
To divide the data, you’ll need to visit the “Manage Subscribers” section. Although Aweber cannot allow sending emails to multiple segments at once. One issue that could arise is when users select and mix segments.
The workaround they have at a minimum is to send emails to multiple lists. It is possible to exclude lists from mailings, but you cannot exclude individual segments.
Reporting and Analytics
The reporting system of Aweber is an excellent feature that deserves praise. It provides vital information like open rate, click-throughs, and bounces.
There’s also the option to view helpful information like:
- Email list growth over time
- Methods for signing up
- Geographical information
- An individual’s history of activities
The information you gather will be useful for future campaigns. Depending on what they do it is possible to make use of Aweber for more effective results.
You can automate the email marketing process by creating your own sales flowcharts. These are sent in response to users’ actions like email openings and clicks on links, website visits, purchase made, etc. Woocommerce To AWeber
When a subscriber clicks the link, Aweber will set a tag to the subscriber. The tags will determine which emails are sent out to who and when they’re sent. This feature is also known as “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber allows you to build lists of up to 10 contacts via the form. While you can manually input the details, it’s also feasible to upload them. It speeds up the process , so that you don’t experience the stress. They accept these file types when importing:
You have the option of using a pre-generated subject line or creating your own. Except when making one, you need to wait for verification from the Aweber team. It can take a day or two.
Customer Support & Knowledge Base
Aweber’s customer support is what sets it apart from the other. When you’re on the phone or live chat, or by email, you’ll have their help. All subscription plans can use these services. Live chat and email are accessible 24/7. Phone support is available from 8am-8pm ET Monday to Friday. Woocommerce To AWeber
If you’re still new to the whole email marketing world, Aweber has a Knowledge Base. Tutorials, videos as well as webinars are all available here. This ensures that the users know what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to choose between: Pro and Free. The distinction between this plan and the existing email marketing options is the amount of customers you’ll cater to. All plans have access to 24/7 customer support by chat, phone, or email.
In the Free Plan, you get to use Aweber without cost. However, you’re restricted up to 500 people on the list. The watermark of the company will be present every time you send an email. Features like A/B testing may not be available, however, you can start your marketing here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure for the number of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber for a price
In this plan, you get access to A/B testing as well as other essential features such as marketing automation. You can also see the data of your own campaign and see where they came from. In one way or another the additional features will assist you in your marketing strategy.
In the simplest terms, Aweber is a solid platform for marketing via email. This is most helpful when you manage an online shop and you get access to essential vital features.
The most important selling point is the numerous templates, data segmentation, A/B testing, as well as a reporting system. It’s still possible to work on the free plan even in the absence of budget to invest in. The best part, customer service is readily available. If you don’t have a marketing background Their Knowledge Base can give you enough details to help you understand the basics.
When subscribed to a paid subscription It’s affordable too. Not too much, and you can get the best out of the campaign you develop.
Aweber is a great choice for email marketing platform for beginning marketing or businessperson alike.
Most Frequently Asked Questions (FAQs) Woocommerce To AWeber
What exactly is Aweber?
An email-based marketing service is a must that is suitable for entrepreneurs or digital marketers. If you’re a novice or veteran, you can help your campaign be more visible to any potential audience. The company was founded in 1998, and it helped companies that were of any size.
Can Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with different ECommerce sites like Shopify and CRMs such as Salesforce as well as web builders like Wix and WordPress and many more. Some of them will need a dedicated widget or additional programming to ensure seamless integration.
Does Aweber offer support for customers?
They can. Customer support on Aweber is available during working hours by phone, chat or via email. Aweber also provides its own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance times for the platform. For those who are new to the platform, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can create as many as 10 contacts using the form. If you can manually input the information manually.
Can you delete a list on Aweber?
Yes. You can disable the list by visiting the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be removed from Aweber within 30 days. You can reactivate the list at any time.
How do campaigns function within Aweber?
Campaigns within Aweber can be executed in two ways: subscribe or tag applied. If you subscribe, your campaign will begin when a subscriber signs up to the list. If the subscriber is Tag Applied, the campaign would begin by applying an application tag on the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also have plans to collaborate together with Facebook Analytics as well.