ECommerce and Email Marketing go together. When you manage your own online shop, you have the ability to promote your store the way you want to.
In writing, this may sound simple, but it’s not. It’s about engaging with customers and go through social media reviewing blog posts and much more. You also have the chance of generating a sale in the wake of the advertisement. One way to advertise is through email marketing.
These days, even the static newsletters aren’t enough to attract interest. If you have a plan in your mind, send a message to Aweber.
This review will talk about Aweber, how it works with email marketing, and what you can do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber WordPress AWeber Plugins Limit Access Via Password
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates may look outdated
- It isn’t able to be integrated with Google Analytics
Aweber is an email marketing platform for businesses and individuals. It lets users create campaigns and newsletters for any item or service based in HTML templates. Since it is an online platform, it makes use of automation to create a more efficient campaign. Once the email has been sent to recipients, you can look at the data through their statistics.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated however, they are customizable to create a fresh look. You can alter the colors, font, or style. If you are able to code your own template this is also possible.
RSS to Email Templates
If you run blogs, you can transform the contents of an RSS feed in newsletters via email. Aweber calls it “Blog Broadcasts.” It also works with any other content that has an existing RSS feed. This gives instant updates to subscribers through email instead of going to the website.
There’s a catch, though. There aren’t all templates for email that can be used with RSS feed.
So when you choose the template, make certain to select one that works with them. If it is not, the template will still be used without the templates.
Landing Page Builder
Landing Pages are the latest feature added in Aweber. They capture data, and do not have distracting elements taking away from the registration form. It’s all it takes is to allow subscribers to give their details.
You can create the heading the font, style, and color. Photos can be also used to create a page that will look professional to potential subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you also expect it to work with Google Analytics, it is not possible at the moment. It’s a feature they have to develop as time goes by. Bonus points for having the landing page of the email marketing system at the very least.
AMP for Email
Aweber has the advantage of using new technologies like AMP to send emails. AMP allows users to take decisions that are not possible in traditional newsletters such as setting an appointment.
It includes the use of dynamic content in the email itself. Think live survey results as well as sports game scores as well as weather updates and more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It will determine which of your emails is most effective, and can be used as the one to send out future newsletters.
It’s possible to find details like CTA when you change one particular aspect in the layout. It is possible to test this by trying out three different emails while mixing and mix and match. Most email marketing tools adhere to three variants since it’s the industry standard.
There’s no restriction on how the tests would take place, which gives you the freedom to choose the best strategy. A huge thumbs up to Aweber!
Segmentation allows you to send a personalized and personal email to your targeted audience. Aweber creates segments for any subject within your database. This can include emails opened by users, pages visited, clicks on links, clicks, and so on.
To separate the data, you’ll need to go to your “Manage Subscribers” section. However, Aweber won’t let you send emails to multiple segments at once. One issue that could arise is when users select to mix and match segments.
The workaround they have at a minimum is to send emails to various lists. It is possible to exclude lists from mailings, but it is impossible to exclude segments of a list.
Reporting and Analytics
The reporting system of Aweber is a feature worthy of praise. It provides vital information like open rate and bounces. Click-throughs are also tracked.
You can also view helpful information like:
- Email list growth over time
- Methods for signing up
- Information about geography
- An individual’s history of activities
The information you gather this way can be utilized in future campaigns. Based on the type of campaign they are it is possible to make use of Aweber for more effective outcomes.
You can automate the marketing via email process by creating your own sales flowcharts. They are sent out based on users’ actions like email openings and clicks on links, website visits, purchases made, etc. WordPress AWeber Plugins Limit Access Via Password
If a subscriber clicks on an email link, Aweber assigns tags for the subscriber. Tags can be used to decide the emails that are sent to whom and when they are sent. This specific feature is known as the “Aweber Campaigns.”
Creating an Subscriber List
Aweber allows you to build lists of up to 10 contacts via an online form. While you can manually input the data, it is also easy to transfer them instead. It speeds up the process so that you don’t experience the stress. It will accept these types of files when they import:
You have the decision of using a pre-generated subject line , or creating your own. Except when making one, you have to wait for verification from your Aweber team. It can take a full day or two days.
Customer Support and Knowledge Base
Aweber’s customer service stands out from the rest. Whether you’re on the phone or live chat or via email, you’ll be able to receive their advice. All subscription plans can use them. Chat and emails are available 24 hours a day, while phone support is available between 8am and 8pm ET Monday to Friday. WordPress AWeber Plugins Limit Access Via Password
If you’re still new to the whole email marketing world, Aweber has a Knowledge Base. Tutorials, videos, and webinars can be found on this page. This ensures that the users have an idea of what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Free and Pro. The difference here compared to existing email marketing services is the number of subscribers that you can cater to. Each plan comes with 24/7 customer support by chat, phone, or via email.
If you’re on the Free Plan, you get access to Aweber at no cost. But, you’re limited by 500 users on your account. The watermark of the company will appear every time you send an email. Features like A/B testing won’t be available, however, you can begin your marketing from here.
In those who subscribe to the Pro Plan, there’s a pricing structure that is based on the number of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber for a price
With this plan, you will have access to A/B testing as well as additional essential features, such as marketing automation. You will also be able to see the data from your campaign in action and where they come from. In one way or another the additional features will assist you in your marketing strategy.
In short, Aweber is a solid email marketing platform. This is most helpful when you run an online store and have access to the most essential features.
The most important selling point is its numerous templates including data segmentation, A/B testing, and reporting system. It is still possible to use on the free plan even in the absence of funds to purchase. The best part, the customer support is available 24/7. For those who have no prior experience in marketing the Knowledge Base can give you enough information to cover the basics.
If you are enrolled in an paid plan it’s priced reasonably. The cost is not excessive but you’ll benefit from the campaign you make.
Aweber can be the go-to email marketing for any beginning marketer or businessperson.
Frequently asked questions (FAQs) WordPress AWeber Plugins Limit Access Via Password
What is Aweber?
An email-based marketing service is a must that is suitable for businesses as well as digital marketing. No matter if you’re a beginner or veteran, you can help your campaign be more visible to any potential audience. The company was founded in 1998, and it helped businesses of all sizes.
Does Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into many ECommerce sites such as Shopify as well as CRM systems such as Salesforce and web builders like Wix and WordPress and more. Some of them require a dedicated widget or additional code to ensure seamless integration.
Does Aweber offer support for customers?
They offer it. Customer service on Aweber is available during working hours via chat, phone, or email. It also offers the company’s own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance times of the platform. For those who are new to the platform you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create as many as 10 contacts using an online form. If you can manually input the data manually.
Can you delete a list on Aweber?
Yes. You can disable the list using the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted on Aweber after 30 days. You can reactivate the list at any time.
How do campaigns work within Aweber?
Campaigns on Aweber can be executed in two ways: subscribe or tag that is applied. If you subscribe, your campaign will start when someone signs up to the list. If it’s through Tag Applied, the campaign would begin when the system uses an application tag on the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber just recently introduced Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They also plan to work in conjunction with Facebook Analytics as well.