ECommerce and Email Marketing go in tandem. When you manage your own online shop, you’re given the option of marketing the store in the way you wish to.
In writing, this may appear simple, but it’s not. It’s about engaging with customers and go through social media, review blog posts, and so on. There is also the possibility of making a sale after the advertisement. One way to advertise is via email marketing.
These days, even the static newsletters aren’t enough to grab one’s interest. If you have a plan in mind, say hello to Aweber.
This review will cover Aweber the way the email marketing process works, as well as what you should do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber WordPress, AWeber Signup Form Is Doubling On Page
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates could be outdated
- It isn’t able to be integrated with Google Analytics
Aweber is an email marketing service for both individuals and businesses. It allows users to create campaigns and newsletters for any item or service based on HTML templates. As a platform uses automation to create a more efficient campaign. When the email is sent to the recipients, you can look at the data through their statistics.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated but they can be modified for an updated style. You can change the color, font, or style. If you are able to code your own template also works.
RSS for Email Templates
If you run blogs, you can transform the contents of the RSS feed to email newsletters. Aweber calls it “Blog Broadcasts.” This can also work with any content with the existing RSS feed. This gives instant notifications to subscribers via email instead of going to the site.
There’s a caveat. There aren’t all templates for email that work with RSS feeds.
So when you choose the template, make sure to find one that can also work with them. If you don’t, the template could still be used without the templates.
Builder of the Landing Page
Landing Pages are among the latest features that were added to Aweber. They collect data and no distracting elements are blocking the registration form. It’s just a way to let users to provide their information.
The heading can be designed by you. You can choose the font, font, style, and the color. Images can be utilized to create a page that will look professional for potential subscribers.
This feature, however, cannot be tested using automated A/B testing. If you also expect it to work with Google Analytics, it is not yet possible. It’s something they’ll need to work on in the future. Plus points for including the landing page of the email marketing system, at a minimum.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP for email. AMP lets users make actions not done before in traditional newsletters like making an appointment.
It also combines using dynamic content within an email. Consider live results from surveys as well as sports game scores or weather updates, and more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific audience on your list. It will determine which of your emails does the best job, and will be used to determine the best option for future email campaigns.
There is a possibility of locating data such as CTA when you alter an element of the design. It is possible to test this by experimenting with three emails , mixing and mix and match. The majority of email marketing tools use three variants since it’s the standard for industry.
There’s no restriction regarding how tests will go, giving freedom on the most effective strategy. A huge thumbs up to Aweber!
Segmentation allows you to send a personalized and personal email to your targeted audience. Aweber creates segments for any subject in your database. This includes emails opened, pages visited, link clicks, etc.
To segment the data, you have to go to your “Manage Subscribers” section. While Aweber won’t let you send emails to different segments simultaneously. One problem that can happen is when users select and mix segments.
The workaround they have at the very least is to send emails to several lists. Lists can be excluded from your mailing list, however, it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting system is a feature worthy of praise. It provides vital information such as open rate, click-throughs, and bounces.
There’s also the option to look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- An individual’s history of activities
The information you get here can be used for future campaigns. Depending on what they do it is possible to utilize Aweber for more effective outcomes.
You can automate the email marketing process by designing yourself your personal sales flow charts. They are sent based on user actions: email opens or clicks on links, site visits, sales made, etc. WordPress, AWeber Signup Form Is Doubling On Page
If a subscriber clicks on a link, Aweber will set a tag to the subscriber. Tags can be used to determine which emails are sent out to whom and when they are delivered. This particular feature is referred to as “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber allows you to create a list of up to 10 contacts with an online form. While you can manually input the data, it is also possible to import them. This speeds up the process so that you don’t experience the anxiety. They will accept the following file types when importing:
You have the option of using a pre-generated subject line or creating your own. In the event of creating one, you need to wait for confirmation from the Aweber team. It can take a full day or two days.
Customer Support & Knowledge Base
Aweber’s customer support is what stands out from the rest. If you’re calling or live chat or via email, you’ll be able to get their input. All subscription plans have the ability to use these services. Live chat and email are accessible 24/7. Phone support is available between 8am and 8pm ET Monday to Friday. WordPress, AWeber Signup Form Is Doubling On Page
If you’re still new to the email marketing industry, Aweber has a Knowledge Base. Tutorials, videos as well as webinars are available on this page. This ensures that the users have an idea of what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Pro and Free. The main difference between these plans and existing email marketing services is the amount of subscribers you’ll be catering to. All plans offer 24/7 customer support by phone, chat or email.
With the Free Plan, you get to use Aweber for free. However, you’re restricted to 500 subscribers on your list. The watermark of the company will appear each time you send an email. Features like A/B testing won’t be usable, but you can start your marketing here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts: Contact Aweber for a quote
With this plan, you get access to A/B testing and other essential features such as marketing automation. You will also be able to see the results of your campaign and see the source of these data. In some way or other the additional features will greatly aid your marketing strategy.
In the simplest terms, Aweber is a solid email marketing platform. It is particularly useful when you run an online store and you get access to essential vital features.
The main selling points are the numerous templates and data segmentation, as well as the A/B testing, and reporting system. It can still work well on the free plan even when you don’t have enough budget to invest in. The greatest part is that customer service is readily available. If you don’t have a prior experience in marketing Their Knowledge Base can give you enough details to help you understand the basics.
If you’re enrolled in an paid plan It’s affordable too. Not too much and you will get the best out of the campaign you’ll make.
Aweber is a great choice for email marketing tool for all marketer or businessperson.
Commonly asked questions (FAQs) WordPress, AWeber Signup Form Is Doubling On Page
What is Aweber?
Aweber is an email marketing platform designed for businesses as well as digital marketing. No matter if you’re a beginner or experienced it is possible to increase the visibility of your campaign to any potential audience. The company was founded in 1998, and it helped businesses of all sizes.
Can Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with different ECommerce websites like Shopify and CRMs such as Salesforce and web builders such as Wix and WordPress and more. Some of them require the use of a specific widget or code to make the integration smooth.
Does Aweber offer customer service?
They do. Customer support on Aweber is available during working hours via chat, phone or email. Aweber also provides an in-house Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance times for the platform. For those who are new to the platform it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make up to 10 contacts using an online form. If you are able, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list by visiting the “Manage Lists” section. After you click “Deactivate,” it will be removed from Aweber in 30 days. You can reactivate the list at anytime.
How do campaigns function within Aweber?
Campaigns within Aweber can work in two ways: on subscribe or tag that is applied. If you subscribe, your campaign will begin when a subscriber joins your list. If the subscriber is Tag Applied, the campaign would begin by applying a tag to the subscriber’s information.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They are also planning to collaborate together with Facebook Analytics as well.