ECommerce and Email Marketing go in tandem. In running the online business, you have the power to market the store the way you want to.
It might appear straightforward, but it’s actually not. You engage with customers, go through social media and blog posts, and more. There’s also the possibility of making a sale following the advertisement. Another method of advertising is through email marketing.
Today, even a static newsletter is not enough to draw attention. When you have a strategy in your mind, send a message to Aweber.
This review will discuss Aweber, how the email marketing process works, as well as what you should do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber WordPress Member AWeber Integration
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- A newsletter’s creation can result in errors when published
- Some templates may look old-fashioned.
- It is not compatible with Google Analytics
Aweber can be described as an email marketing service that is available to both businesses and individuals. It allows users to create newsletters and campaigns for any item or service based in HTML templates. As an online platform that makes use of automation to create a simple campaign. After the email is delivered to subscribers, you can view the data through their statistics.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated, they can be customized for an updated style. You can alter the colors, font, or style. If you are able to code your own template this is also possible.
RSS for Email Templates
For bloggers who have a blog, you are able to transform the contents of your RSS feed into newsletters via email. Aweber calls it the “Blog Broadcasts.” This can also work with any other content that has already an RSS feed. This provides immediate notifications to subscribers via emails instead of the website.
There’s a caveat. Some email template templates can be used with RSS feed.
If you decide to use the template, make certain to select one that works with them. If you don’t, the template could be used without the templates.
Builder of the Landing Page
Landing Pages are the latest feature introduced in Aweber. They capture data, and no distracting elements are hindering the sign-up form. It’s all it takes is to allow subscribers to fill in their information.
The heading can be designed by you. You can choose the font the font, style, and the color. Photos can be also used here to make the page appear professional to prospective subscribers.
But, this feature can’t be tested using automated A/B testing. If you’re hoping that it could be used with Google Analytics, it is not currently possible. It’s something they’ll must work on in the future. Also, points for incorporating a landing page for the email marketing system at least.
AMP for Email
Aweber offers the benefit of using new technologies like AMP to send emails. AMP lets users make actions not done before in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content in emails themselves. Imagine live survey results, sports game scores as well as weather updates and much more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain group of people on your list. It checks which part performs best, and it can be utilized as the basis for future newsletters.
There is a possibility of locating data such as CTA when you alter one particular aspect or design. It is possible to test this by experimenting with three different emails while mixing and match. Most email marketing tools follow 3 variants as it’s the industry standard.
There’s no restriction on how the tests would go, giving freedom on the most effective strategy. A huge thumbs up to Aweber!
Segmentation allows you to send a personalized and personal email to your target audience. Aweber creates segments for any subject within your database. This can include emails opened, pages visited, link clicks, and so on.
To separate the data, you have go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber won’t let you send emails to different segments at the same time. One issue that could arise is when users select to mix and match segments.
The method they use at the very least is to send emails to various lists. It is possible to exclude lists from mailings, but you cannot exclude individual segments.
Analytics and Reporting
The reporting system of Aweber is an excellent feature that deserves praise. It lets you monitor important statistics such as open rate and bounces. Click-throughs are also tracked.
You can also see useful information, such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- History of an individual’s activity
The data you collect here can be used in future campaigns. Based on the type of campaign they are, you can utilize Aweber to get better results.
You can automate the email marketing process by creating your own sales flowcharts. They are sent based on the actions of the user: emails opened or clicks on links, site visits, purchase made, etc. WordPress Member AWeber Integration
If a subscriber clicks on an email link, Aweber will set a tag to the subscriber. Tags can be used to determine the emails that are sent to who and when they’re delivered. This particular feature is referred to as “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber lets you create an unlimited list of 10 contacts using an online form. Although you can manually enter the data, it is also possible to import them instead. It speeds up the process so that you don’t experience the anxiety. They will accept the following file types for import:
You can choose between making use of a pre-generated subject line or making your own. In the event of creating one, you have to wait for confirmation from Aweber. Aweber team. It can take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer support is what is different from other companies. Whether you’re on the phone, live chat, or email, you can receive their advice. All subscription plans can use them. Live chat and email support is available 24 hours a day, while phone support is available between 8am and 8pm ET from Monday to Friday. WordPress Member AWeber Integration
If you’re still new to the whole marketing via email, Aweber has a Knowledge Base. Tutorials, videos, and webinars are all available on this page. This will ensure that people are aware of the things they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can select between: Pro and Free. The distinction between this plan and the existing email marketing options is the amount of subscribers that you can cater to. All plans offer 24/7 customer service via chat, phone or email.
With the Free Plan, you get access to Aweber without cost. However, you’re restricted up to 500 people on the list. The watermark of the company will appear every time you’ll make an electronic mail. Features like A/B testing may not be available, but you can begin your marketing here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure for the number of subscribers. These are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts Contact Aweber for a price
In this plan, you’ll get access to A/B testing and other essential features such as marketing automation. You will also be able to see the results of your campaign in action and the source of these data. In some way or other the additional features will significantly help in your marketing strategy.
In short, Aweber is a solid platform for marketing via email. It is particularly useful when you manage an online shop and have access to essential vital features.
The main selling points are its many templates and data segmentation, as well as the A/B testing, as well as a reporting system. It’s still possible to work on the free plan even when you don’t have the budget to invest in. The best part is that customer service is readily available. For those with no marketing background the Knowledge Base can give you sufficient information to answer the basics.
When subscribed to a paid plan, it’s reasonably priced too. Not too much, and you can get the best out of the campaign you will create.
Aweber can be the go-to email marketing tool for all marketer or businessperson.
Frequently Asked Questions (FAQs) WordPress Member AWeber Integration
What exactly is Aweber?
The Aweber platform for email marketing is designed for companies or digital marketers. If you’re a novice or seasoned professional it is possible to help your campaign be more visible to anyone who is interested. The company was founded in 1998 and has helped companies regardless of size.
Does Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with many ECommerce sites such as Shopify as well as CRM systems like Salesforce as well as web builders such as Wix and WordPress and more. Some of them will need a dedicated widget or additional coding to facilitate the integration.
Does Aweber have customer service?
They offer it. The customer service of Aweber is available during working hours via phone, chat, or email. Aweber also has an in-house Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance schedules for the platform. For new users, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. You can create as many as 10 contacts using an online form. If you are able enter the information manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list by going to the “Manage Lists” section. When it is clicked “Deactivate,” it will be deleted from Aweber after 30 days. The list can be reactivated at anytime.
What are the campaigns that work within Aweber?
Campaigns within Aweber are able to be implemented by a combination of subscribe or tag that is applied. On Subscribe, the campaign will begin when a subscriber is added to your mailing list. If it’s through Tag Applied, the campaign will begin when the system uses an application tag on the subscriber’s information.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They are also planning to collaborate in conjunction with Facebook Analytics as well.