WordPress Membership Plugin AWeber Woocommerce

aweber-review

ECommerce and Email Marketing go in tandem. In running your own online shop, you’re given the power to market the store in the way you wish to.

In writing, this might appear easy, but it isn’t. Customers interact with you by using social media, interact with them reviewing blog posts and so on. There is also the possibility of making a sale following the advertisement. Another method of advertising is to use email marketing.

Today, even a static newsletter isn’t enough to draw interest. If you have a strategy in mind, say hello to Aweber.

This review will cover Aweber, how the email marketing process works, as well as what you need to do.

aweber-logo

Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of the article for a more comprehensive review of AWeber.

Pros and Pros and Aweber WordPress Membership Plugin AWeber Woocommerce

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • The interface for users can be difficult to navigate
  • A newsletter’s creation can result in errors when published
  • Some templates might appear out of date
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber can be described as an email marketing service for businesses and individuals. It allows users to create campaigns and newsletters for any item or service based on HTML templates. Since it is an online platform, it makes use of automation to create a simple campaign. Once the email has been sent to subscribers, you can view the data through their statistics.

Wordpress Membership Plugin AWeber Woocommerce

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Responsive Email Templates

Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated but they can be modified for an updated look. You can change the color, font, or style. If you’re able, you can code your own template this is also possible.

RSS for Email Templates

For those running a blog, you can convert the content of an RSS feed in emails that you can send out. Aweber calls it “Blog Broadcasts.” It can also be used with any other content that has already an RSS feed. This gives instant updates to subscribers through emails instead of the website.

There’s a caveat. There aren’t all templates for email that are compatible with RSS feed.

If you decide to use the template, make sure to find one that is compatible with them. If not, the template can be used without them.

Builder of the Landing Page

Landing Pages are the newer features added in Aweber. They collect data and there are no distractions taking away from the registration form. It’s all it takes is to allow users to provide their information.

You can create the heading, font, style, and the color. Photos can be also used here to make the page appear professional to prospective subscribers.

But, this feature can’t be evaluated using automatic A/B testing. If you’re hoping that it to work by Google Analytics, it is not currently possible. It’s something they’ll have to develop in the future. Plus points for including a landing page for an email marketing platform at least.

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AMP for Email

Aweber offers the benefit of making use of new technology such as AMP to send emails. AMP lets users take decisions that are not possible in traditional newsletters such as setting an appointment.

It includes the use of dynamic content in the email itself. Consider live results from surveys, sports game scores as well as weather updates and many more. In essence, the news comes to you. Sounds familiar?

A/B Testing

Also known as Split Testing, Aweber optimizes newsletters to a specific audience on your list. It checks which part does the best job, and is utilized as the basis for future emails.

It’s possible to find data like CTA when you change one particular aspect or design. It is possible to test this by experimenting with three emails as you mix and match. The majority of email marketing tools use three variants since it’s the standard for industry.

There is no limit regarding how tests will take place, which gives you the freedom to choose the best approach. A big thumbs up for Aweber!

Data Segmentation

Segmentation enables you to send a personal and customized email to your targeted audience. Aweber creates segments on any topic in your database. This includes emails opened or viewed, pages visited, link clicks, etc.

To separate the data, you’ll need to visit your “Manage Subscribers” section. While Aweber won’t let you send emails to different segments simultaneously. One problem that can happen is when users select to mix and match segments.

The workaround they have at a minimum is to send emails to multiple lists. It is possible to exclude lists from a mailing, but you cannot exclude individual segments.

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Analytics and Reporting

Aweber’s reporting system is a feature worthy of praise. You monitor vital statistics such as open rate, click-throughs, and bounces.

There’s also the option to look up useful information such as:

  • Email list growth over time
  • Sign-up methods
  • Geographical information
  • The history of an individual’s activities

The information you gather will be useful for future campaigns. Based on the type of campaign they are, you can utilize Aweber for better outcomes.

Marketing Automation

You can automate the email marketing process by designing your own sales flowcharts. They are sent based on users’ actions like email openings or clicks on links, site visits, purchase made, etc. WordPress Membership Plugin AWeber Woocommerce

When a subscriber clicks the link, Aweber will set tags for the subscriber. The tags can determine which emails are sent out to whom and when they are delivered. This feature is also known as “Aweber Campaigns.”

Creating an Subscriber List

Aweber lets you create an unlimited list of 10 contacts using an online form. Although you can manually enter the details, it’s also easy to transfer them. It speeds the process and you don’t have to stress. They will accept the following file types when they import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of choosing a pre-generated subject line or making your own. If you create one, you must wait for verification from your Aweber team. It can take a day or two.

Customer Support and Knowledge Base

Aweber’s customer service sets it apart from the other. If you’re calling or live chat or email, you can receive their advice. Every subscription plan can benefit from them. Live chat and email are available 24/7, and phone support is available from 8am-8pm ET Monday to Friday. WordPress Membership Plugin AWeber Woocommerce

If you’re still new to the whole marketing via email, Aweber has a Knowledge Base. Videos, information as well as webinars are available on this page. This ensures that the users are aware of the things they can do in their marketing campaigns.

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> > Click Here to Sign up AWeber Today < <

Aweber Pricing Plans

Aweber has two plans to select between: Pro and Free. The main difference between these plans and other email marketing services is the number of subscribers that you can cater to. Each plan comes with 24/7 customer support by chat, phone, or email.

Free Plan

In the Free Plan, you get to use Aweber without cost. But, you’re limited up to 500 people on the list. The company’s watermark will be present every time you send an email. Features such as A/B testing will not be usable, but you can start your marketing efforts here.

Pro Plan

To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure for the amount of subscribers. These are as follows:

  • 0 – 500 contacts: $19.99/month
  • 501 – 2,500 contacts: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 Contacts – 25,000: $149.99/month
  • More than 25000 contacts Contact Aweber for a price

In this plan, you will have access to A/B testing and more essential features like marketing automation. You will also be able to see the data of your own campaign as it is being implemented and also the source of these data. One way or another, these additional features will assist you in your marketing plan.

Conclusion

In short, Aweber is a solid email marketing platform. It’s especially useful if you run an online store and have access to vital features.

The main selling points are the numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It can still work well on the free version even when you don’t have enough budget to invest in. The best part, customer service is readily available. For those who have no experience in marketing the Knowledge Base can give you enough information to cover that.

If you’re enrolled in an paid plan It’s affordable too. Not too much, and you can make the most of the campaign you create.

Aweber is a great choice for email marketing platform for beginning marketer or businessperson.

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Most Frequently asked questions (FAQs) WordPress Membership Plugin AWeber Woocommerce

What exactly is Aweber?

An email-based marketing service is a must for entrepreneurs and digital marketers. No matter if you’re a beginner or seasoned professional, you can make your campaign more visible to all potential customers. The company was founded in 1998 and helped businesses that were of any size.

Is it possible to integrate Aweber be integrated into third-party apps?

Yes. Aweber can be integrated into many ECommerce sites such as Shopify and CRMs like Salesforce as well as web builders such as Wix and WordPress and more. Some of them require a dedicated widget or additional coding to facilitate the integration.

Does Aweber offer customer support?

They do. The customer service of Aweber is available during working hours via phone, chat or email. It also offers the company’s own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For new users it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create at least 10 contacts through a form. If you can, you could also input the data manually.

Can you delete a list on Aweber?

Yes. You must deactivate the list by going to the “Manage Lists” section. After you click “Deactivate,” it will be removed from Aweber within 30 days. You are able to reactivate the list at any time.

How do campaigns function within Aweber?

Campaigns in Aweber are able to be implemented in two ways: on subscribe or tag applied. On Subscribe, the campaign begins when someone is added to your mailing list. If through Tag Applied, the campaign will start when the system uses an application tag on the subscriber’s details.

Is Landing Pages in Aweber integrated with Google Analytics?

It’s not true. Aweber has just announced Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They also plan to collaborate in conjunction with Facebook Analytics as well.

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