ECommerce and Email Marketing go in tandem. When you manage an online store, you have the option of marketing the store in the way you wish to.
In writing, this may seem easy, but it isn’t. It’s about engaging with customers by using social media, interact with them and blog posts, and more. There is also the possibility of generating a sale in the wake of the advertisement. One way to advertise is through email marketing.
Nowadays, even a static newsletter is not enough to attract interest. If you have a plan to implement, you can say hi to Aweber.
This review will discuss Aweber and how the email marketing process works, as well as what you need to do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber WordPress Plugin That Pulls From AWeber Emails
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- A newsletter’s creation can result in errors when published
- Some templates may look outdated
- It is not compatible with Google Analytics
Aweber provides an email-based marketing solution that is available to both businesses and individuals. It permits users to design newsletters and campaigns for any product or service that are based in HTML templates. Being an online platform, it makes use of automation to create a more efficient campaign. When the email is delivered to subscribers, you are able to view the data through their statistics.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. Although some templates are old however, they are customizable to give a modern style. You can alter the colors and fonts, or even the style. When you can, coding your own template this is also possible.
RSS to Email Templates
For those running blogs, you can change the content from your RSS feed into email newsletters. Aweber refers to it as “Blog Broadcasts.” It also works with any content with the existing RSS feed. It provides instant notifications to subscribers via email instead of going to the site.
There’s a caveat. There aren’t all templates for email that are compatible with RSS feed.
When you select the template, make sure you choose one that works with them. If not, the template can be used without the templates.
Builder of the Landing Page
Landing Pages are among the latest features that were added to Aweber. They are designed to collect information, and there are no distractions hindering the sign-up form. It’s just a way to let users to provide their information.
You can create the heading, font, style, and the color. Images can be utilized to create a page that will appear professional to prospective subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you’re also anticipating it could be used by Google Analytics, it is not currently possible. It’s something they’ll must work on as time passes. Also, points for incorporating the landing page of the email marketing system, at a minimum.
AMP for Email
Aweber offers the benefit of using new technologies like AMP to send emails. AMP lets users make decisions that are not possible in traditional newsletters like making an appointment.
It also combines using dynamic content in emails themselves. Imagine live survey results and scores from sports games as well as weather updates and many more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It checks which part does the best job, and can be used to determine the best option for any future newsletters.
It is attainable to discover information such as CTA when you alter an element of the design. You can test this by trying out three different emails while mixing and mix and match. The majority of email marketing tools use three variations as the standard for industry.
There’s no restriction regarding how tests will take place, which gives you the freedom to choose the best approach. A large thumbs-up to Aweber!
Segmentation enables you to create a unique and personalized email to your target audience. Aweber creates segments on any topic in your database. This includes emails that are opened or viewed, pages visited, link clicks, and so on.
To divide the data, you have to go to the “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments simultaneously. One issue that could arise is when users choose and mix segments.
The workaround they have at the very least is to send emails to several lists. You can exclude lists from a mailing, but it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting system is a feature worthy of praise. You monitor vital statistics such as open rate and bounces. Click-throughs are also tracked.
There’s also the option to see useful information, such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- The history of an individual’s activities
The data you collect this way can be utilized for future campaigns. Based on what they accomplish it is possible to make use of Aweber for better outcomes.
You can automatize the email marketing process by designing your own sales flowcharts. They are sent out based on the actions of the user: emails opened and clicks on links, website visits, sales made, and so on. WordPress Plugin That Pulls From AWeber Emails
If a subscriber clicks on the link, Aweber will set an email address for the subscriber. The tags can decide which emails are sent to who and when they’re sent. This feature is also known as the “Aweber Campaigns.”
Making a Subscriber List
Aweber allows you to create a list of up to 10 contacts via a form. While you can manually input the information, it’s easy to transfer them. It speeds up the process , so you won’t feel the anxiety. They will accept the following file types when importing:
You have the option of using an already-generated subject line or creating your own. If you create one, you must wait for verification by Aweber. Aweber team. It could take a day or two days.
Customer Support and Knowledge Base
The customer service of Aweber is what is different from other companies. When you’re on the phone or live chat or email, you can have their help. Every subscription plan can benefit from these services. Chat and emails support is available 24 hours a day, while phone support is open from 8am to 8pm ET, Monday through Friday. WordPress Plugin That Pulls From AWeber Emails
If you’re new to the whole marketing via email, Aweber has a Knowledge Base. Information, video tutorials, and webinars can be found here. This ensures that the users have an idea of what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Pro and Free. The distinction between this plan and the existing email marketing options is the number of subscribers you’ll be catering to. All plans offer 24/7 customer support by chat, phone or email.
If you’re on the Free Plan, you get access to Aweber at no cost. However, you’re only limited to 500 subscribers on your list. The company’s watermark will appear every time you’ll mail an email. Features such as A/B testing will not be available, but you can start your marketing from here.
In those who subscribe to the Pro Plan, there’s a pricing structure based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts: Contact Aweber for a quote
With this plan, you get access to A/B testing and more essential features like marketing automation. You will also be able to see the data from your campaign and see where they came from. In one way or another the additional features will assist you in your marketing strategy.
In the simplest terms, Aweber is a solid platform for marketing via email. It is particularly useful when you own an online store and you get access to vital features.
The major selling points are its numerous templates including data segmentation, A/B testing, and reporting system. It is still possible to use with the free plan when you don’t have the funds to purchase. The best part is that service for customers is always available. For those who have no prior experience in marketing, their Knowledge Base can give you enough details to help you understand that.
If you are enrolled in a paid subscription It’s affordable too. It’s not too expensive but you’ll benefit from the campaign you will make.
Aweber can be the go-to email marketing tool for all businessmen and marketers.
Commonly Asked Questions (FAQs) WordPress Plugin That Pulls From AWeber Emails
What exactly is Aweber?
An email-based marketing service is a must designed for entrepreneurs and digital marketers. Whether you are a beginner or veteran you can help your campaign be more visible to anyone who is interested. The company was founded in 1998 and helped businesses regardless of size.
Does Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with many ECommerce sites such as Shopify as well as CRM systems like Salesforce and web builders like Wix and WordPress, etc. Some of them require the use of a specific widget or programming to ensure seamless integration.
Does Aweber offer customer service?
They offer it. Customer support on Aweber is accessible during business hours via chat, phone or via email. Aweber also provides the company’s own Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times of the platform. For new users, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create as many as 10 contacts using an online form. If you’re able to manually input the data manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list using the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted from Aweber after 30 days. The list can be reactivated at anytime.
How do campaigns work in Aweber?
Campaigns within Aweber can be executed in two ways: on subscribe or tag that is applied. When you subscribe, the campaign will begin when a subscriber signs up to the list. If it’s through Tag Applied, the campaign will begin by applying an application tag on the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They are also planning to collaborate with Facebook Analytics as well.