ECommerce and Email Marketing go hand-in-hand. When you manage an online store, you’ll have the ability to promote your store in the way you wish to.
In writing, this might sound straightforward, but it’s actually not. It’s about engaging with customers, go through social media and blog posts, and much more. There is also the possibility of making a sale following the advertisement. One method to promote is via email marketing.
Nowadays, even a static newsletter isn’t enough to draw attention. When you have a strategy in mind, say hello to Aweber.
This review will talk about Aweber, how the email marketing process works, as well as what you can do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber WordPress Poll Plugin AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates may look out of date
- It is not compatible with Google Analytics
Aweber provides an email-based marketing platform that is available to both businesses and individuals. It lets users create newsletters and campaigns for any product or service that are based on HTML templates. Since it is a platform, it makes use of automation to make a streamlined campaign. When the email is sent to subscribers, you can view the information through their stats.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. While some designs are outdated but they can be modified to create a fresh look. You can change the color as well as the font or style. If you’re able, you can code your own template this is also possible.
RSS feed to Email Templates
For those running blogs, you can convert the content of your RSS feed into emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It also works on any type of content that has an existing RSS feed. This provides immediate notifications to subscribers via emails instead of the website.
There’s a caveat. There aren’t all templates for email that work with RSS feed.
When you select a template, be certain to select one that works with them. If not, the template can still work without the templates.
Landing Page Builder
Landing Pages are the newer features added in Aweber. They collect data and do not have distracting elements taking away from the sign-up form. It’s all it takes is to allow users to provide their information.
You can design the heading, font, style, and the color. Images can be utilized here to make the page look professional for potential subscribers.
But, this feature can’t be tested through automatic A/B testing. If you’re hoping that it to work in conjunction with Google Analytics, it is not currently possible. This is a feature that they will need to work on as time goes by. Plus points for including the landing page of in an email-marketing platform at least.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP for email. AMP lets users make actions not done before in traditional newsletters like making an appointment.
It also combines using dynamic content within emails themselves. Imagine live survey results, sports game scores as well as weather updates and more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It determines which one is most effective, and is used to determine the best option to send out future emails.
There is a possibility of locating data such as CTA when you change a particular part of the design. You can test this by trying out three emails as you mix and mix and match. The majority of email marketing tools use 3 variants as it’s the industry standard.
There’s no restriction in how the tests could take place, which gives you the freedom to choose the best strategy. A huge thumbs up to Aweber!
Segmentation enables you to send a personal and customized email to your target audience. Aweber creates segments for any topic in your database. This includes emails that are opened, pages visited, link clicks, and so on.
To separate the data, you have to visit your “Manage Subscribers” section. Although Aweber will not allow you to send emails to multiple segments at once. The issue is when users select the segments and then mix them.
The solution they can use at the very least is to send emails to multiple lists. Lists can be excluded from a mailing, but you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting feature is a feature worthy of praise. You monitor vital statistics like open rate and bounces. Click-throughs are also tracked.
There’s even the option to view helpful information like:
- Email list growth over time
- Methods for signing up
- Geographical information
- The history of an individual’s activities
The information you get this way can be utilized in future campaigns. Based on what they accomplish you could make use of Aweber to get better outcomes.
You can automate the marketing via email process by designing your own sales flowcharts. They are sent out based on users’ actions like email openings, link clicks, site visits, sales made, etc. WordPress Poll Plugin AWeber
When a subscriber clicks a link, Aweber will set a tag to the subscriber. The tags will decide which emails are sent to who and when they’re delivered. This particular feature is referred to as “Aweber Campaigns.”
Making the Subscriber List
Aweber allows you to create an unlimited list of 10 contacts with a form. While you can manually input the data, it is also possible to import them. It speeds up the process so you won’t feel the tension. They accept these file types when importing:
You can choose between making use of an already-generated subject line or making your own. In the event of creating one, you must wait for verification by your Aweber team. It could take a day or two.
Customer Support & Knowledge Base
Aweber’s customer service stands out from the rest. Whether you’re on the phone or live chat, or via email, you’ll be able to receive their advice. All subscription plans have the ability to use them. Live chat and email are available 24 hours a day, while phone support is available between 8am and 8pm ET, Monday through Friday. WordPress Poll Plugin AWeber
If you’re still new to the email marketing world, Aweber has a Knowledge Base. Information, video tutorials as well as webinars can be found here. This makes sure that users have an idea of what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans you can select between: Pro and Free. The distinction between this plan and other email marketing services is the number of subscribers that you can cater to. Each plan comes with 24/7 customer support by phone, chat, or via email.
In the Free Plan, you get access to Aweber at no cost. However, you’re only limited to 500 subscribers on your list. The company’s logo will appear every time you mail an email. Features such as A/B testing will not be available, however, you can start your marketing efforts here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure for the number of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts Contact Aweber to request a quote
With this plan, you get access to A/B tests and other essential features such as marketing automation. You can also see the results of your campaign in action and the source of these data. One way or another, these additional features will assist you in your marketing plan.
In the simplest terms, Aweber is a solid platform for email marketing. It’s especially useful if you run an online store and you get access to essential vital features.
The major selling points are its numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It can still work well on the free version even when you don’t have the budget to invest in. The best part is that customer service is readily available. For those with no marketing background, their Knowledge Base can give you enough details to help you understand that.
If you are enrolled in a paid plan it’s priced reasonably. Not too much but you’ll make the most of the campaign you develop.
Aweber could be the best choice for email marketing tool for all marketer or businessperson.
Commonly Asked Questions (FAQs) WordPress Poll Plugin AWeber
What is Aweber?
An email-based marketing service is a must for entrepreneurs as well as digital marketing. No matter if you’re a beginner or experienced it is possible to help your campaign be more visible to any potential audience. The company was established in 1998, and it helped companies regardless of size.
Does Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with different ECommerce websites like Shopify as well as CRM systems such as Salesforce and web builders such as Wix and WordPress and more. Some of them will need a dedicated widget or additional programming to make the integration smooth.
Does Aweber offer support for customers?
They offer it. Customer support on Aweber is available during working hours via phone, chat or via email. Aweber also provides its own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance times of the platform. For users who are brand new you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can create up to 10 contacts using the form. If you can enter the information manually.
Can you delete a list on Aweber?
Yes. You have to disable the list using the “Manage Lists” section. When you click “Deactivate,” it will be deleted from Aweber within 30 days. The list can be reactivated at anytime.
What are the campaigns that work in Aweber?
Campaigns within Aweber can work in two ways: on subscribe or tag applied. If you subscribe, your campaign will begin when a subscriber signs up to the list. If through Tag Applied, the campaign will begin when the system uses a tag to the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also plan to integrate in conjunction with Facebook Analytics as well.