ECommerce and Email Marketing go hand-in-hand. When you manage the online business, you’ll have the option of marketing the store however you would like to.
It might appear simple, but it’s not. It’s about engaging with customers, go through social media and blog posts, and more. There’s also the possibility of making a sale following the advertisement. Another method of advertising is to use email marketing.
Today, even a static newsletters aren’t enough to grab one’s attention. If you have a plan in your mind, send a message to Aweber.
This review will cover Aweber the way the email marketing process works, as well as what you can do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber WordPress Woocommerce Plugin Send Buyers To AWeber List
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates may look old-fashioned.
- It cannot be integrated with Google Analytics
Aweber is an email marketing solution for businesses and individuals. It lets users create newsletters and campaigns for any product or service built in HTML templates. Being an online platform uses automation to make a streamlined campaign. When the email is sent to the recipients, you can look at the data through their statistics.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated but they can be modified to create a fresh appearance. You can alter the colors as well as the font or style. When you can, coding your own template which also works as well.
RSS feed to Email Templates
For those running blogs, you can change the content from your RSS feed into newsletters via email. Aweber refers to it as “Blog Broadcasts.” This can also work with any other content that has already an RSS feed. It provides instant updates to subscribers through emails instead of the website.
There’s a caveat, however. Not all email templates are compatible with RSS feed.
If you decide to use the template, make sure you choose one that can also work with them. If you don’t, the template could still be used without them.
Builder of the Landing Page
Landing Pages are the newer features that were added to Aweber. They capture data, and do not have distracting elements hindering the registration form. All it does is allow users to provide their information.
You can design the heading the font, style, and the color. Images can be utilized to create a page that will appear professional to prospective subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you’re hoping that it to be integrated with Google Analytics, it is not yet possible. It’s something they’ll have to develop in the future. Also, points for incorporating a landing page for the email marketing system, at a minimum.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP to send emails. AMP lets users make actions not done before in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content in an email. Consider live results from surveys and scores from sports games or weather updates, and much more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes newsletters to a specific audience on your list. It checks which part does the best job, and can be utilized as the basis to send out future email campaigns.
It is attainable to discover details like CTA when you alter an element of the design. You can try this by testing three different emails while mixing and mix and match. Most email marketing tools follow three variations as the industry standard.
There is no limit in how the tests could take place, which gives you the freedom to choose the best strategy. A big thumbs up for Aweber!
Segmentation lets you send a personalized and personal email to your targeted audience. Aweber creates segments for any subject in your database. This includes emails that are opened or viewed, pages visited, link clicks, etc.
To separate the data, you have to visit”Manage Subscribers” or the “Manage Subscribers” section. While Aweber won’t let you send emails to different segments simultaneously. One issue that could arise is when users select the segments and then mix them.
The solution they can use at least is sending emails to several lists. Lists can be excluded from a mailing, but you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting system is a feature worthy of praise. It provides vital information like open rate, click-throughs, and bounces.
You can also see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- An individual’s history of activities
The data you collect this way can be utilized for future campaigns. Based on what they accomplish, you can use Aweber for better results.
You can automatize the email marketing process by creating your own sales flowcharts. They are sent out based on the actions of the user: emails opened and clicks on links, website visits, purchases made, etc. WordPress Woocommerce Plugin Send Buyers To AWeber List
If a subscriber clicks on an email link, Aweber assigns tags for the subscriber. The tags can determine the emails that are sent to whom and when they are delivered. This feature is also known as “Aweber Campaigns.”
Making an Subscriber List
Aweber allows you to build lists of up to 10 contacts via the form. Although you can manually enter the details, it’s also possible to import them instead. It speeds up the process so you won’t feel the tension. It will accept these types of files when importing:
You have the decision of using a pre-generated subject line , or making your own. If you create one, you have to wait for verification by Aweber. Aweber team. It could take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer support is what is different from other companies. Whether you’re on the phone or live chat or via email, you’ll be able to receive their advice. Every subscription plan can benefit from these services. Live chat and email support is available 24 hours a day, while phone support is available between 8am and 8pm ET Monday to Friday. WordPress Woocommerce Plugin Send Buyers To AWeber List
If you’re still new to the whole email marketing industry, Aweber has a Knowledge Base. Information, video tutorials as well as webinars are all available on this page. This will ensure that people have an idea of what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Free and Pro. The main difference between these plans and other email marketing services is the number of subscribers you’ll cater to. All plans offer 24/7 customer support by chat, phone or via email.
With the Free Plan, you get access to Aweber for free. But, you’re limited up to 500 people on the list. The company’s logo will appear every time you mail an email. Features such as A/B testing will not be usable, but you can begin your marketing efforts here.
For those who subscribe to the Pro Plan, there’s a pricing structure for the number of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25,000 contacts Contact Aweber for a quote
With this plan, you get access to A/B testing and other essential features such as marketing automation. You can also see the data from your campaign and see the source of these data. In one way or another these features can assist you in your marketing strategy.
In short, Aweber is a solid email marketing platform. It is particularly useful when you run an online store and you get access to vital features.
The most important selling point is the numerous templates, data segmentation, A/B testing, and a reporting system. It is still possible to use with the free plan when you don’t have the budget to invest in. The greatest part is that the customer support is available 24/7. For those who have no marketing background Their Knowledge Base can give you sufficient information to answer this.
If you are enrolled in an paid plan It’s affordable too. The cost is not excessive, and you can benefit from the campaign you make.
Aweber could be the best choice for email marketing tool for all marketing or businessperson alike.
Frequently asked questions (FAQs) WordPress Woocommerce Plugin Send Buyers To AWeber List
What is Aweber?
Aweber is an email marketing platform designed for businesses as well as digital marketing. Whether you are a beginner or veteran it is possible to increase the visibility of your campaign to all potential customers. The company was established in 1998 and helped companies of all sizes.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into various ECommerce sites such as Shopify and CRMs like Salesforce as well as web builders like Wix and WordPress, etc. Some of them will need a dedicated widget or additional coding to ensure seamless integration.
Does Aweber have customer support?
They do. Customer support on Aweber is available during business hours via phone, chat or via email. It also offers the company’s own Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance times for the platform. For users who are brand new it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make as many as 10 contacts with a form. If you are able, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You can remove the list by going to the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted from Aweber in 30 days. You can reactivate the list at any time.
How do campaigns function within Aweber?
Campaigns in Aweber can be executed in two ways: subscribe or tag applied. If you subscribe, your campaign will start when someone is added to your mailing list. If through Tag Applied, the campaign would begin by applying a tag to the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They also plan to collaborate in conjunction with Facebook Analytics as well.