ECommerce and Email Marketing go together. In running an online store, you have the option of marketing the store in the way you wish to.
On paper, it may sound easy, but it isn’t. It’s about engaging with customers, go through social media and blog posts, and much more. You also have the chance of generating a sale in the wake of the advertisement. Another method of advertising is to use email marketing.
Nowadays, even a static newsletter isn’t enough to grab one’s attention. If you have a plan to implement, you can say hi to Aweber.
This review will cover Aweber, how it works with email marketing, and what you should do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber Wp-Members AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates might appear out of date
- It is not compatible with Google Analytics
Aweber is an email marketing solution for businesses and individuals. It allows users to create newsletters and campaigns for any item or service based upon HTML templates. Since it is an online platform, it makes use of automation to create a simple campaign. After the email is sent to subscribers, you are able to view the data through their statistics.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated but they can be modified to create a fresh style. You can tweak the colors, font, or style. If you are able to code your own template this is also possible.
RSS for Email Templates
If you run blogs, you can convert the content of your RSS feed into newsletters via email. Aweber calls it the “Blog Broadcasts.” It also works with any other content that has an existing RSS feed. This gives instant updates to subscribers through email, instead of visiting the website.
There’s a catch, though. Not all email templates can be used with RSS feed.
So when you choose a template, be certain to select one that can also work with them. If you don’t, the template could still work without the templates.
Landing Page Builder
Landing Pages are the newer features that were added to Aweber. They capture data, and no distracting elements are hindering the sign-up form. It’s just a way to let users to provide their information.
The heading can be designed by you. You can choose the font and font, style and the color. Photos can also be used in this section to make the site look professional for potential subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you’re also anticipating it to work by Google Analytics, it is not yet possible. This is a feature that they will need to work on as time goes by. Also, points for incorporating a landing page for an email marketing platform at least.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP for email. AMP allows users to take actions not done before in conventional newsletters, such as making an appointment.
It includes the use of dynamic content in the email itself. Imagine live survey results and scores from sports games, weather updates, and more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It determines which one performs best, and it can be utilized as the basis to send out future emails.
There is a possibility of locating information such as CTA when you alter an element of the design. You can test this by experimenting with three emails , mixing and mix and match. Most email marketing tools follow three variants since it’s the industry standard.
There is no limit in how the tests could go, giving freedom on the most effective strategy. A big thumbs up for Aweber!
Segmentation enables you to send a personal and customized email to your intended audience. Aweber creates segments on any subject within your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.
To divide the data, you have go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments at the same time. The issue is when users select the segments and then mix them.
The solution they can use at least is sending emails to several lists. Lists can be excluded from mailings, but you cannot exclude individual segments.
Reporting and Analytics
The reporting system of Aweber is a feature worthy of praise. You monitor vital statistics such as open rate bounces, click-throughs, as well as bounces.
There’s even the option to view helpful information like:
- Email list growth over time
- Sign-up methods
- Information about geography
- An individual’s history of activities
The data you collect will be useful in future campaigns. Depending on what they do it is possible to utilize Aweber for more effective results.
You can automate the email marketing process by designing your own sales flowcharts. They are sent out based on users’ actions like email openings, link clicks, site visits, sales made, and so on. Wp-Members AWeber
If a subscriber clicks on the link, Aweber assigns an email address for the subscriber. The tags can decide which emails are sent out to who and when they’re sent. This specific feature is known as the “Aweber Campaigns.”
Making the Subscriber List
Aweber allows you to build a list of up to 10 contacts with a form. While you can manually input the information, it’s feasible to upload them instead. It speeds up the process , so you won’t feel the stress. It will accept these types of files for import:
You can choose between choosing an already-generated subject line or making your own. If you create one, you must wait for verification from your Aweber team. It can take a full day or two.
Customer Support and Knowledge Base
Aweber’s customer support is what stands out from the rest. If you’re calling or live chat, or via email, you’ll be able to have their help. All subscription plans have the ability to use these services. Chat and emails are available 24 hours a day, while phone support is available from 8am-8pm ET, Monday through Friday. Wp-Members AWeber
If you’re still new to the email marketing industry, Aweber has a Knowledge Base. Information, video tutorials, and webinars can be found on this page. This ensures that the users have an idea of what they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Free and Pro. The difference here compared to other email marketing services is the number of subscribers that you can cater to. All plans offer 24/7 customer support by phone, chat, or email.
If you’re on the Free Plan, you get to use Aweber without cost. However, you’re only limited to 500 subscribers on your list. The watermark of the company will be present every time you’ll mail an email. Features like A/B testing may not be available, but you can begin your marketing efforts here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the amount of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts Contact Aweber to request a quote
In this plan, you will have access to A/B tests and additional essential features, such as marketing automation. You can also see the data from your campaign in action and where they come from. In one way or another the additional features will assist you in your marketing strategy.
In the simplest terms, Aweber is a solid platform for email marketing. It is particularly useful when you manage an online shop and you get access to vital features.
The major selling points are the numerous templates including data segmentation, A/B testing, as well as a reporting system. It can still work well with the free plan when you don’t have the budget to invest in. The greatest part is that service for customers is always available. For those who have no experience in marketing, their Knowledge Base can give you enough details to help you understand this.
When subscribed to a paid subscription, it’s reasonably priced too. It’s not too expensive, and you can get the best out of the campaign you’ll make.
Aweber can be the go-to email marketing for any beginning businessmen and marketers.
Most Frequently asked questions (FAQs) Wp-Members AWeber
What is Aweber?
An email-based marketing service is a must designed for entrepreneurs and digital marketers. If you’re a novice or veteran you can increase the visibility of your campaign to any potential audience. The company was founded in 1998 and helped companies that were of any size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with various ECommerce websites like Shopify, CRM such as Salesforce, web builders such as Wix and WordPress and many more. Certain of them may require an additional widget or coding to ensure seamless integration.
Does Aweber have customer support?
They do. Customer service on Aweber is available during working hours by phone, chat, or email. Aweber also has an in-house Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance times of the platform. For new users, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create up to 10 contacts through an online form. If you’re able to manually input the data manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list by going to the “Manage Lists” section. Once it is clicked “Deactivate,” it will be deleted from Aweber within 30 days. You are able to reactivate the list at any time.
How do campaigns function in Aweber?
Campaigns on Aweber can work in two ways: on subscribe or tag that is applied. On Subscribe, the campaign begins when someone joins your list. If through Tag Applied, the campaign would begin with the application of a tag to the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They are also planning to collaborate together with Facebook Analytics as well.