ECommerce and Email Marketing go hand-in-hand. If you own the online business, you have the power to market the store the way you want to.
In writing, this might sound straightforward, but it’s actually not. It’s about engaging with customers by using social media, interact with them and blog posts, and more. There’s also the possibility of generating a sale in the wake of the advertisement. One method to promote is to use email marketing.
Today, even a static newsletter is not enough to grab one’s attention. If you have a strategy to implement, you can say hi to Aweber.
This review will discuss Aweber and how email marketing works, and what you should do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber Wufoo And AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates may look old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing platform for businesses and individuals. It allows users to create campaigns and newsletters for any service or product based in HTML templates. As a platform uses automation to make a streamlined campaign. Once the email has been sent to the subscribers, you can view the data through their statistics.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. While some designs are outdated but they can be modified for an updated look. You can alter the colors, font, or style. If you are able to code your own template which also works as well.
RSS feed to Email Templates
For those running blogs, you can transform the contents of the RSS feed to newsletters via email. Aweber calls it “Blog Broadcasts.” It also works with any other content that has the existing RSS feed. It provides instant notifications to subscribers via email, instead of visiting the site.
There’s a catch, though. Some email template templates can be used with an RSS feed.
If you decide to use a template, be certain to select one that is compatible with them. If you don’t, the template could still be used without them.
Builder of the Landing Page
Landing Pages are among the latest features added in Aweber. They collect data and do not have distracting elements taking away from the registration form. All it does is allow subscribers to fill in their information.
You can design the heading the font, style, and color. Images can be utilized in this section to make the site appear professional to prospective subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you also expect it to work by Google Analytics, it is not currently possible. This is a feature that they will need to work on as time passes. Also, points for incorporating on a landing page an email marketing platform at the very least.
AMP for Email
Aweber offers the benefit of using new technologies like AMP for email. AMP lets users make decisions that are not possible in traditional newsletters such as setting an appointment.
It includes the use of dynamic content in emails themselves. Consider live results from surveys and scores from sports games or weather updates, and many more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It checks which part performs best, and it is used to determine the best option to send out future newsletters.
It’s possible to find data like CTA in the event that you change an element or design. It is possible to test this by trying out three different emails while mixing and match. Most email marketing tools follow three variations as the standard for industry.
There’s no limitation on how the tests would take place, which gives you the freedom to choose the best approach. A large thumbs-up to Aweber!
Segmentation lets you create a unique and personalized email to your intended audience. Aweber creates segments for any topic within your database. This can include emails opened, pages visited, link clicks, etc.
To separate the data, you have to go to your “Manage Subscribers” section. While Aweber cannot allow sending emails to multiple segments at once. One issue that could arise is when users choose and mix segments.
The workaround they have at least is sending emails to multiple lists. Lists can be excluded from a mailing, but you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting feature is a feature worthy of praise. It lets you monitor important statistics like open rates bounces, click-throughs, as well as bounces.
There’s also the option to see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- An individual’s history of activities
The information you gather here can be used in future campaigns. Based on the type of campaign they are you could utilize Aweber for more effective outcomes.
You can automate the email marketing process by designing yourself your personal sales flow charts. They are sent based on user actions: email opens or clicks on links, site visits, purchase made, etc. Wufoo And AWeber
If a subscriber clicks on a link, Aweber assigns tags for the subscriber. The tags will decide which emails are sent to who and when they’re delivered. This specific feature is known as the “Aweber Campaigns.”
Creating an Subscriber List
Aweber lets you create an unlimited list of 10 contacts via a form. Although you can manually enter the data, it is also feasible to upload them. It will speed the process and you won’t feel the tension. They accept these file types for import:
You can choose between using a pre-generated subject line , or making your own. Except when making one, you have to wait for verification from Aweber. Aweber team. It can take a day or two.
Customer Support and Knowledge Base
Aweber’s customer service sets it apart from the other. Whether you’re on the phone or live chat, or via email, you’ll be able to have their help. All subscription plans can use them. Live chat and email support is available 24/7, and phone support is open from 8am to 8pm ET from Monday to Friday. Wufoo And AWeber
If you’re new to the whole email marketing industry, Aweber has a Knowledge Base. Information, video tutorials, and webinars are all available on this page. This makes sure that users know what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Pro and Free. The distinction between this plan and the existing email marketing options is the number of subscribers you’ll cater to. All plans offer 24/7 customer support via chat, phone, or email.
In the Free Plan, you get to use Aweber at no cost. However, you’re only limited up to 500 people on the list. The company’s logo will appear each time you make an electronic mail. Features such as A/B testing will not be available, however, you can begin your marketing here.
For the Pro Plan, there’s a pricing structure based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber to request a quote
In this plan, you will have access to A/B testing and more essential features like marketing automation. You can also view the results of your campaign as it is being implemented and also the source of these data. In one way or another, these additional features will greatly aid your marketing plan.
In short, Aweber is a solid email marketing platform. It’s especially useful if you run an online store and have access to vital features.
The major selling points are its many templates and data segmentation, as well as the A/B testing, and a reporting system. It’s still possible to work on the free version even in the absence of funds to purchase. The best part, the customer support is available 24/7. For those with no experience in marketing the Knowledge Base can give you sufficient information to answer this.
When subscribed to a paid subscription, it’s reasonably priced too. It’s not too expensive and you will benefit from the campaign you’ll create.
Aweber is a great choice for email marketing for any beginning businessmen and marketers.
Commonly Asked Questions (FAQs) Wufoo And AWeber
What exactly is Aweber?
Aweber is an email marketing platform for companies and digital marketers. Whether you are a beginner or veteran, you can make your campaign more visible to any potential audience. The company was established in 1998, and it helped companies of all sizes.
Can Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into different ECommerce sites such as Shopify and CRMs such as Salesforce and web builders such as Wix and WordPress and many more. Some of them will need the use of a specific widget or code to make the integration smooth.
Does Aweber have customer support?
They do. Customer service on Aweber is accessible during business hours via phone, chat or email. Aweber also provides the company’s own Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance schedules for the platform. For new users you can download a toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. You can make up to 10 contacts through the form. If you can, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list using the “Manage Lists” section. When you click “Deactivate,” it will be deleted from Aweber after 30 days. The list can be reactivated at any time.
What are the campaigns that work in Aweber?
Campaigns within Aweber can be executed in two ways: on subscribe or tag that is applied. If you subscribe, your campaign will begin when a subscriber joins your list. If it’s through Tag Applied, the campaign will begin by applying an application tag on the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They also have plans to integrate in conjunction with Facebook Analytics as well.