Wufoo AWeber

aweber-review

ECommerce and Email Marketing go hand-in-hand. If you own an online store, you’re given the ability to promote your store in the way you wish to.

On paper, it could appear easy, but it isn’t. It’s about engaging with customers, go through social media reviewing blog posts and much more. You also have the chance of making a sale after the advertisement. Another method of advertising is through email marketing.

Nowadays, even a static newsletters aren’t enough to grab one’s interest. If you have a plan in mind, say hello to Aweber.

This review will cover Aweber the way it works with email marketing, and what you should do.

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Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of our article for a more comprehensive review.

Pros and Cons of Aweber Wufoo AWeber

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • It can be difficult for users to navigate
  • The creation of a newsletter could result in errors when published
  • Some templates may look old-fashioned.
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber can be described as an email marketing service for businesses and individuals. It lets users create campaigns and newsletters for any item or service built upon HTML templates. As an online platform uses automation to create a simple campaign. When the email is sent to the subscribers, you can view the details through their statistics.

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Templates for responsive email

In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated however, they are customizable to create a fresh appearance. You can change the color, font, or style. When you can, coding your own template which also works as well.

RSS to Email Templates

For those running a blog, you are able to convert the content of an RSS feed in emails that you can send out. Aweber calls it the “Blog Broadcasts.” This can also work on any type of content that has the existing RSS feed. This provides immediate updates to subscribers via emails instead of the website.

There’s a caveat. Some email template templates are compatible with an RSS feeds.

If you decide to use a template, be certain to select one that works with them. If it is not, the template will still work without the templates.

Landing Page Builder

Landing Pages are the newer features introduced in Aweber. They capture data, and there are no distractions taking away from the registration form. It’s just a way to let subscribers to give their details.

The heading can be designed by you. You can choose the font the font, style, and color. Photos can also be used in this section to make the site appear professional to prospective subscribers.

However, this feature cannot be evaluated using automatic A/B testing. If you’re also anticipating it could be used with Google Analytics, it is not possible at the moment. It’s a feature they have to develop as time goes by. Plus points for including on a landing page in an email-marketing platform, at a minimum.

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AMP for Email

Aweber offers the benefit of using new technologies like AMP for email. AMP lets users take things that were not previously done in traditional newsletters such as setting an appointment.

It includes the use of dynamic content within an email. Imagine live survey results and scores from sports games, weather updates, and much more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also referred to as Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It will determine which of your emails does the best job, and will be utilized as the basis for future emails.

It is attainable to discover details such as CTA when you change an element or design. It is possible to try this by testing three different emails while mixing and mix and match. Most email marketing tools follow three variants since it’s the industry standard.

There’s no limitation in how the tests could take place, which gives you the freedom to choose the most effective strategy. A big thumbs up for Aweber!

Data Segmentation

Segmentation enables you to send a personalized and personal email to your intended audience. Aweber creates segments on any subject in your database. This can include emails opened, pages visited, link clicks, and so on.

To divide the data, you have to go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber cannot allow sending emails to multiple segments at once. One issue that could arise is when users choose and mix segments.

The method they use at a minimum is to send emails to several lists. Lists can be excluded from mailings, but you cannot exclude individual segments.

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Reporting and Analytics

Aweber’s reporting system is a feature worthy of praise. It provides vital information like open rates bounces, click-throughs, as well as bounces.

You can also look up useful information such as:

  • Email list growth over time
  • Methods for signing up
  • Information about geography
  • The history of an individual’s activities

The data you collect here can be used in future campaigns. Based on what they accomplish, you can utilize Aweber for better results.

Marketing Automation

You can automate the email marketing process by creating yourself your personal sales flow charts. These are sent in response to user actions: email opens or clicks on links, site visits, purchase made, etc. Wufoo AWeber

If a subscriber clicks on an email link, Aweber will set tags for the subscriber. The tags can decide which emails are sent to whom and when they are delivered. This particular feature is referred to as the “Aweber Campaigns.”

The process of creating an Subscriber List

Aweber lets you create an unlimited list of 10 contacts using a form. While you can manually input the data, it is also feasible to upload them. It will speed the process and you don’t have to tension. They will accept the following file types when they import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between using an already-generated subject line or making your own. If you create one, you have to wait for confirmation by Aweber. Aweber team. It can take a full day or two.

Customer Support and Knowledge Base

Aweber’s customer support is what sets it apart from the other. When you’re on the phone or live chat or by email, you’ll get their input. All subscription plans have the ability to use these services. Live chat and email are accessible 24/7. Phone support is available between 8am and 8pm ET Monday to Friday. Wufoo AWeber

If you’re still a novice to the entire marketing via email, Aweber has a Knowledge Base. Information, video tutorials, and webinars are available here. This ensures that the users have an idea of what they can accomplish in their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans to choose from: Free and Pro. The difference here compared to other email marketing services is the amount of customers that you can cater to. Each plan comes with 24/7 customer service via phone, chat, or via email.

Free Plan

If you’re on the Free Plan, you get access to Aweber at no cost. But, you’re limited up to 500 people on the list. The company’s watermark will appear every time you’ll make an electronic mail. Features like A/B testing may not be available, however, you can begin your marketing efforts here.

Pro Plan

To purchase the Pro Plan, there’s a pricing structure that is based on the number of subscribers. These are as follows:

  • 0 – 500 contacts: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 – 25,000 contacts: $149.99/month
  • More than 250,000 contacts Contact Aweber for a quote

With this plan, you get access to A/B testing as well as additional essential features, such as marketing automation. You can also see the data of your own campaign as it is being implemented and also where they came from. In some way or other these features can greatly aid your marketing strategy.

Conclusion

In the simplest terms, Aweber is a solid email marketing platform. It’s especially useful if you manage an online shop and you get access to essential vital features.

The major selling points are its many templates and data segmentation, as well as the A/B testing, as well as a reporting system. It’s still possible to work on the free version even when you don’t have the funds to purchase. The greatest part is that customer service is readily available. For those who have no experience in marketing, their Knowledge Base can give you sufficient information to answer that.

If you’re enrolled in a paid subscription, it’s reasonably priced too. The cost is not excessive, and you can benefit from the campaign you’ll develop.

Aweber can be the go-to email marketing tool for all marketing or businessperson alike.

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Commonly asked questions (FAQs) Wufoo AWeber

What exactly is Aweber?

Aweber is an email marketing platform designed for businesses or digital marketers. No matter if you’re a beginner or seasoned professional, you can increase the visibility of your campaign to anyone who is interested. The company was founded in 1998 and has helped companies regardless of size.

Can Aweber be integrated into third-party apps?

Yes. Aweber is able to be integrated with various ECommerce websites like Shopify, CRM like Salesforce, web builders such as Wix and WordPress and more. Certain of them may require the use of a specific widget or programming to facilitate the integration.

Does Aweber provide customer service?

They offer it. Customer support on Aweber is available during business hours via phone, chat or via email. Aweber also has the company’s own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times of the platform. For new users it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. You can make up to 10 contacts using an online form. If you’re able to enter the information manually.

Can you delete a list on Aweber?

Yes. You can disable the list by visiting the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be deleted on Aweber after 30 days. You can reactivate the list at any time.

How do campaigns function in Aweber?

Campaigns in Aweber are able to be implemented in two ways: on subscribe or tag that is applied. If you subscribe, your campaign will start when someone joins your list. If it’s through Tag Applied, the campaign will start by applying an application tag on the subscriber’s details.

Are Landing Pages in Aweber integrated with Google Analytics?

There is none. Aweber has just announced Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They are also planning to work with Facebook Analytics as well.

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