ECommerce and Email Marketing go in tandem. When you manage your own online shop, you have the ability to promote your store the way you want to.
In writing, this might sound simple, but it’s not. It’s about engaging with customers and go through social media and blog posts, and so on. There is also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is to use email marketing.
These days, even the static newsletters aren’t enough to attract attention. If you have a strategy in mind, say hello to Aweber.
This review will discuss Aweber, how the email marketing process works, as well as what you can do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber Wwordpress AWeber Rss Error: Wp Http Error: Curl Error 28: Operation Timed
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- Creating a newsletter may form errors when published
- Some templates might appear old-fashioned.
- It is not compatible with Google Analytics
Aweber can be described as an email marketing solution for both individuals and businesses. It lets users create campaigns and newsletters for any product or service based in HTML templates. Being a platform uses automation to create a simple campaign. When the email is sent to the subscribers, you can view the data through their statistics.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated but they can be modified to give a modern look. You can change the color as well as the font or style. If you are able to code your own template also works.
RSS to Email Templates
For bloggers who have a blog, you can convert the content of the RSS feed to emails that you can send out. Aweber calls it “Blog Broadcasts.” This can also work on any type of content that has an existing RSS feed. This provides immediate notifications to subscribers via email, instead of visiting the website.
There’s a caveat. Not all email templates are compatible with an RSS feeds.
When you select the template, make certain to select one that is compatible with them. If you don’t, the template could still work without them.
Builder of the Landing Page
Landing Pages are the newer features that were added to Aweber. They are designed to collect information, and there are no distractions hindering the sign-up form. It’s all it takes is to allow subscribers to fill in their information.
You can create the heading and font, style and color. Photos can also be used to create a page that will look professional for potential subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you’re also anticipating it could be used in conjunction with Google Analytics, it is not possible at the moment. It’s something they’ll must work on as time passes. Plus points for including on a landing page in an email-marketing platform, at a minimum.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP to send emails. AMP lets users take things that were not previously done in traditional newsletters like making an appointment.
It includes the use of dynamic content within the email itself. Consider live results from surveys as well as sports game scores as well as weather updates and more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It determines which one performs best, and it can be used as the one to send out future email campaigns.
It’s possible to find information like CTA when you change an element in the layout. It is possible to test this by experimenting with three emails , mixing and mix and match. Most email marketing tools adhere to three variants since it’s the standard for industry.
There’s no limitation regarding how tests will be conducted, allowing for freedom to choose the most effective strategy. A large thumbs-up to Aweber!
Segmentation enables you to send a personal and customized email to your intended audience. Aweber creates segments for any subject in your database. This can include emails opened or viewed, pages visited, link clicks, etc.
To separate the data, you’ll need to visit the “Manage Subscribers” section. However, Aweber won’t let you send emails to different segments simultaneously. One problem that can happen is when users choose to mix and match segments.
The solution they can use at least is sending emails to multiple lists. Lists can be excluded from a mailing, but you can’t exclude specific segments.
Analytics and Reporting
The reporting system of Aweber is a feature worthy of praise. It provides vital information like open rate and bounces. Click-throughs are also tracked.
There’s also the option to look up useful information such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- The history of an individual’s activities
The information you gather here can be used in future campaigns. Based on what they accomplish it is possible to use Aweber for more effective results.
You can automate the marketing via email process by designing your own sales flowcharts. They are sent based on users’ actions like email openings or clicks on links, site visits, purchases made, and so on. Wwordpress AWeber Rss Error: Wp Http Error: Curl Error 28: Operation Timed
When a subscriber clicks a link, Aweber will set tags for the subscriber. Tags can be used to determine the emails that are sent to whom and when they are sent. This specific feature is known as “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber allows you to create an unlimited list of 10 contacts with a form. While you can manually input the details, it’s also easy to transfer them instead. This speeds the process and you won’t feel the stress. It will accept these types of files when they import:
You have the decision of making use of a pre-generated subject line , or creating your own. In the event of creating one, you have to wait for confirmation by your Aweber team. It can take a full day or two days.
Customer Support and Knowledge Base
Aweber’s customer support is what is different from other companies. Whether you’re on the phone or live chat, or email, you can receive their advice. All subscription plans have the ability to use these services. Chat and emails support is available 24 hours a day, while phone support is available between 8am and 8pm ET, Monday through Friday. Wwordpress AWeber Rss Error: Wp Http Error: Curl Error 28: Operation Timed
If you’re still a novice to the entire email marketing world, Aweber has a Knowledge Base. Tutorials, videos and webinars can be found here. This makes sure that users have an idea of what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose between: Pro and Free. The difference here compared to existing email marketing services is the amount of customers you’ll be catering to. All plans have access to 24/7 customer service via chat, phone, or via email.
In the Free Plan, you get access to Aweber at no cost. However, you’re only limited up to 500 people on the list. The company’s logo will appear each time you send an email. Features like A/B testing won’t be usable, but you can begin your marketing from here.
To purchase the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber for a price
With this plan, you get access to A/B testing as well as more essential features like marketing automation. You can also see the results of your campaign in action and where they came from. One way or another these features can assist you in your marketing strategy.
In short, Aweber is a solid platform for marketing via email. It’s especially useful if you manage an online shop and you have access to the most essential features.
The main selling points are its many templates, data segmentation, A/B testing, and reporting system. It can still work well with the free plan in the absence of budget to spend on. The greatest part is that service for customers is always available. For those who have no experience in marketing, their Knowledge Base can give you enough details to help you understand the basics.
When subscribed to a paid plan it’s priced reasonably. It’s not too expensive but you’ll get the best out of the campaign you’ll make.
Aweber is a great choice for email marketing platform for beginning marketing or businessperson alike.
Most Frequently Asked Questions (FAQs) Wwordpress AWeber Rss Error: Wp Http Error: Curl Error 28: Operation Timed
What is Aweber?
Aweber is an email marketing platform that is suitable for entrepreneurs as well as digital marketing. No matter if you’re a beginner or experienced you can increase the visibility of your campaign to any potential audience. The company was founded in 1998 and has helped companies that were of any size.
Can Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with many ECommerce websites like Shopify as well as CRM systems such as Salesforce, web builders like Wix and WordPress, etc. Some of them require a dedicated widget or additional code to facilitate the integration.
Does Aweber offer support for customers?
They can. Customer service on Aweber is available during business hours by phone, chat or email. Aweber also has an in-house Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times for the platform. For those who are new to the platform you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. You can make as many as 10 contacts through an online form. If you’re able to, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You can disable the list using the “Manage Lists” section. After it is clicked “Deactivate,” it will be removed from Aweber after 30 days. You are able to reactivate the list at any time.
What are the campaigns that work in Aweber?
Campaigns within Aweber are able to be implemented in two ways: subscribe or tag applied. On Subscribe, the campaign will begin when a subscriber signs up to the list. If the subscriber is Tag Applied, the campaign will begin when the system uses tags to identify the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They also have plans to work with Facebook Analytics as well.