ECommerce and Email Marketing go in tandem. When you manage the online business, you’ll have the ability to promote your store in the way you wish to.
In writing, this might seem easy, but it isn’t. Customers interact with you by using social media, interact with them reviewing blog posts and much more. There is also the possibility of making a sale after the advertisement. One way to advertise is via email marketing.
Nowadays, even a static newsletters aren’t enough to attract interest. If you have a strategy in your mind, send a message to Aweber.
This review will discuss Aweber, how it works with email marketing, and what you should do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber X Theme AWeber Integration
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in errors when published
- Some templates may look old-fashioned.
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing service for both individuals and businesses. It allows users to create newsletters and campaigns for any service or product built on HTML templates. Being a platform that makes use of automation to create a simple campaign. After the email is sent to the subscribers, you are able to view the data through their statistics.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated but they can be modified to create a fresh style. You can alter the colors and fonts, or even the style. If you are able to code your own template which also works as well.
RSS feed to Email Templates
If you run a blog, you are able to transform the contents of an RSS feed in emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It also works with any content with already an RSS feed. This gives instant notifications to subscribers via email instead of going to the site.
There’s a catch, though. Not all email templates are compatible with RSS feed.
When you select a template, be sure you choose one that is compatible with them. If you don’t, the template could be used without the templates.
Builder of the Landing Page
Landing Pages are the newer features added in Aweber. They capture data, and there are no distractions taking away from the registration form. It’s just a way to let users to provide their information.
You can create the heading the font, style, and the color. Photos can be also used in this section to make the site look professional to potential subscribers.
However, this feature cannot be tested through automatic A/B testing. If you’re also anticipating it to be integrated in conjunction with Google Analytics, it is not yet possible. This is a feature that they will need to work on in the future. Plus points for including a landing page for the email marketing system at least.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP to send emails. AMP lets users make decisions that are not possible in conventional newsletters, such as making an appointment.
It also combines using dynamic content in an email. Think live survey results and scores from sports games or weather updates, and many more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It determines which one does the best job, and will be used to determine the best option for any future newsletters.
It’s possible to find details like CTA in the event that you change a particular part of the design. You can try this by testing three different emails while mixing and match. Most email marketing tools follow 3 variants as it’s the standard for industry.
There’s no limitation on how the tests would take place, which gives you the freedom to choose the most effective strategy. A huge thumbs up to Aweber!
Segmentation enables you to send a personalized and personal email to your targeted audience. Aweber creates segments for any topic within your database. This can include emails opened or viewed, pages visited, link clicks, and so on.
To segment the data, you have to visit”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments simultaneously. One problem that can happen is when users select to mix and match segments.
The workaround they have at the very least is to send emails to several lists. It is possible to exclude lists from mailings, but it is impossible to exclude segments of a list.
Analytics and Reporting
Aweber’s reporting feature is an excellent feature that deserves praise. It lets you monitor important statistics like open rates and bounces. Click-throughs are also tracked.
You can also view helpful information like:
- Email list growth over time
- Sign-up methods
- Information about geography
- An individual’s history of activities
The information you get this way can be utilized in future campaigns. Based on the type of campaign they are, you can make use of Aweber for better results.
You can automate the marketing via email process by creating your own sales flowcharts. These are sent in response to the actions of the user: emails opened, link clicks, site visits, sales made, etc. X Theme AWeber Integration
If a subscriber clicks on the link, Aweber will set tags for the subscriber. The tags will decide which emails are sent to who and when they’re delivered. This particular feature is referred to as the “Aweber Campaigns.”
Making a Subscriber List
Aweber allows you to build a list of up to 10 contacts using the form. Although you can manually enter the information, it’s feasible to upload them instead. It speeds up the process so you don’t have to tension. They will accept the following file types for import:
You have the decision of choosing a pre-generated subject line , or creating your own. If you create one, you must wait for confirmation from the Aweber team. It can take a day or two days.
Customer Support & Knowledge Base
The customer service of Aweber is what is different from other companies. Whether you’re on the phone or live chat, or email, you can get their input. Every subscription plan can benefit from these services. Live chat and email support is available 24 hours a day, while phone support is available from 8am-8pm ET from Monday to Friday. X Theme AWeber Integration
If you’re still new to the entire email marketing industry, Aweber has a Knowledge Base. Tutorials, videos and webinars are available on this page. This makes sure that users know what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber offers two plans to select between: Pro and Free. The distinction between this plan and other email marketing services is the amount of customers you’ll be catering to. All plans offer 24/7 customer support by chat, phone, or via email.
With the Free Plan, you get access to Aweber without cost. However, you’re restricted to 500 subscribers on your list. The company’s logo will appear each time you make an electronic mail. Features such as A/B testing will not be usable, but you can start your marketing here.
For those who subscribe to the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts: Contact Aweber to request a quote
With this plan, you get access to A/B testing as well as other essential features such as marketing automation. You can also view the data from your campaign as it is being implemented and also where they came from. One way or another the additional features will significantly help in your marketing strategy.
In short, Aweber is a solid platform for email marketing. It is particularly useful when you run an online store and have access to vital features.
The major selling points are its numerous templates, data segmentation, A/B testing, and a reporting system. It is still possible to use with the free plan in the absence of budget to invest in. The greatest part is that service for customers is always available. For those who have no marketing background the Knowledge Base can give you enough details to help you understand this.
If you’re enrolled in a paid plan, it’s reasonably priced too. It’s not too expensive and you will benefit from the campaign you will create.
Aweber can be the go-to email marketing tool for all marketing or businessperson alike.
Commonly asked questions (FAQs) X Theme AWeber Integration
What exactly is Aweber?
The Aweber platform for email marketing is designed designed for entrepreneurs as well as digital marketing. If you’re a novice or seasoned professional, you can make your campaign more visible to anyone who is interested. The company was established in 1998 and helped companies that were of any size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into various ECommerce websites like Shopify as well as CRM systems such as Salesforce and web builders like Wix and WordPress and many more. Some of them will need a dedicated widget or additional code to make the integration smooth.
Does Aweber have customer service?
They offer it. Customer service on Aweber is available during working hours via phone, chat or email. Aweber also has its own Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance schedules for the platform. For new users you can download a toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. You can make up to 10 contacts through an online form. If you can, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list using the “Manage Lists” section. Once you click “Deactivate,” it will be deleted from Aweber after 30 days. You are able to reactivate the list at anytime.
How do campaigns work within Aweber?
Campaigns within Aweber can work in two ways: on subscribe or tag that is applied. On Subscribe, the campaign begins when someone joins your list. If the subscriber is Tag Applied, the campaign will start by applying a tag to the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They also plan to integrate in conjunction with Facebook Analytics as well.