ECommerce and Email Marketing go together. If you own your own online shop, you’ll have the power to market the store the way you want to.
In writing, this may appear simple, but it’s not. You engage with customers, go through social media reviewing blog posts and more. There’s also the possibility of making a sale following the advertisement. One method to promote is via email marketing.
These days, even the static newsletter isn’t enough to draw interest. If you have a plan in mind, say hello to Aweber.
This review will cover Aweber and how the email marketing process works, as well as what you should do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber Ymail And AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates could be old-fashioned.
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing service for businesses and individuals. It lets users create newsletters and campaigns for any item or service that are based in HTML templates. Being a platform, it makes use of automation to create a simple campaign. Once the email has been sent to subscribers, you are able to view the information through their stats.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated, they can be customized to give a modern style. You can tweak the colors as well as the font or style. When you can, coding your own template this is also possible.
RSS for Email Templates
For those running a blog, you are able to transform the contents of your RSS feed into email newsletters. Aweber refers to it as “Blog Broadcasts.” It can also be used with any other content that has already an RSS feed. This gives instant notifications to subscribers via email instead of going to the website.
There’s a caveat. Not all email templates work with an RSS feed.
When you select the template, make sure to find one that can also work with them. If it is not, the template will still work without them.
Builder of the Landing Page
Landing Pages are the newer features that were added to Aweber. They are designed to collect information, and no distracting elements are taking away from the sign-up form. It’s just a way to let subscribers to fill in their information.
You can create the heading and font, style and the color. Photos can also be used in this section to make the site appear professional to prospective subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you’re hoping that it to work with Google Analytics, it is not yet possible. This is a feature that they will need to work on as time passes. Plus points for including on a landing page an email marketing platform, at a minimum.
AMP for Email
Aweber has the advantage of using new technologies like AMP to send emails. AMP lets users take actions not done before in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content in emails themselves. Imagine live survey results, sports game scores or weather updates, and more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It determines which one is most effective, and is used as the one for future newsletters.
It is attainable to discover information such as CTA when you change one particular aspect in the layout. You can try this by testing three emails , mixing and mix and match. The majority of email marketing tools use 3 variants as it’s the industry standard.
There is no limit on how the tests would take place, which gives you the freedom to choose the best strategy. A big thumbs up for Aweber!
Segmentation enables you to send a personal and customized email to your targeted audience. Aweber creates segments on any subject within your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, and so on.
To segment the data, you need to visit the “Manage Subscribers” section. While Aweber won’t let you send emails to multiple segments at once. The issue is when users select to mix and match segments.
The workaround they have at a minimum is to send emails to several lists. It is possible to exclude lists from your mailing list, however, you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting feature is a feature worthy of praise. It provides vital information such as open rate and bounces. Click-throughs are also tracked.
There’s also the option to view helpful information like:
- Email list growth over time
- Methods to sign-up
- Information about geography
- The history of an individual’s activities
The information you get here can be used for future campaigns. Depending on what they do you could utilize Aweber for better results.
You can automate the marketing via email process by creating the sales funnels of your choice. They are sent out based on users’ actions like email openings, link clicks, site visits, purchase made, etc. Ymail And AWeber
When a subscriber clicks the link, Aweber assigns a tag to the subscriber. The tags can determine which emails are sent to who and when they’re sent. This feature is also known as the “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber lets you create an unlimited list of 10 contacts via the form. While you can manually input the information, it’s feasible to upload them. It will speed up the process , so you won’t feel the stress. They accept these file types for import:
You have the option of using a pre-generated subject line or making your own. Except when making one, you have to wait for confirmation from your Aweber team. It can take a full day or two days.
Customer Support & Knowledge Base
Aweber’s customer support is what sets it apart from the other. When you’re on the phone or live chat or via email, you’ll be able to get their input. Every subscription plan can benefit from them. Email and live chat support is available 24/7, and phone support is available from 8am-8pm ET, Monday through Friday. Ymail And AWeber
If you’re still new to the whole email marketing industry, Aweber has a Knowledge Base. Information, video tutorials, and webinars can be found on this page. This makes sure that users are aware of the things they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose between: Pro and Free. The distinction between this plan and existing email marketing services is the number of subscribers that you can cater to. All plans offer 24/7 customer support by phone, chat, or email.
In the Free Plan, you get to use Aweber without cost. However, you’re restricted by 500 users on your account. The watermark of the company will be present every time you’ll make an electronic mail. Features like A/B testing may not be available, however, you can begin your marketing from here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure for the amount of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts Contact Aweber to request a quote
In this plan, you get access to A/B testing and more essential features like marketing automation. You can also see the data of your own campaign as it is being implemented and also where they came from. In one way or another the additional features will assist you in your marketing plan.
In the simplest terms, Aweber is a solid platform for email marketing. It is particularly useful when you own an online store and you have access to essential vital features.
The most important selling point is the numerous templates and data segmentation, as well as the A/B testing, as well as a reporting system. It’s still possible to work on the free plan even when you don’t have enough budget to spend on. The best part is that customer service is readily available. For those with no experience in marketing Their Knowledge Base can give you sufficient information to answer the basics.
If you are enrolled in a paid plan it’s priced reasonably. Not too much and you will benefit from the campaign you will create.
Aweber could be the best choice for email marketing tool for all businessmen and marketers.
Frequently asked questions (FAQs) Ymail And AWeber
What is Aweber?
The Aweber platform for email marketing is designed for businesses and digital marketers. If you’re a novice or experienced, you can increase the visibility of your campaign to any potential audience. The company was founded in 1998 and has helped businesses regardless of size.
Does Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with various ECommerce sites like Shopify, CRM like Salesforce and web builders such as Wix and WordPress and more. Certain of them may require the use of a specific widget or coding to ensure seamless integration.
Does Aweber provide support for customers?
They do. Customer support on Aweber is available during working hours via phone, chat or via email. It also offers the company’s own Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times of the platform. For users who are brand new it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make at least 10 contacts using the form. If you’re able to enter the information manually.
Can you delete a list on Aweber?
Yes. You have to disable the list by going to the “Manage Lists” section. After you click “Deactivate,” it will be deleted on Aweber within 30 days. You can reactivate the list at any time.
How do campaigns work within Aweber?
Campaigns on Aweber can be executed in two ways: subscribe or tag that is applied. On Subscribe, the campaign begins when someone is added to your mailing list. If the subscriber is Tag Applied, the campaign will start with the application of a tag to the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also plan to collaborate in conjunction with Facebook Analytics as well.