Zapier And AWeber

aweber-review

ECommerce and Email Marketing go hand-in-hand. In running an online store, you have the option of marketing the store however you would like to.

On paper, it might appear straightforward, but it’s actually not. You engage with customers and go through social media and blog posts, and more. There’s also the possibility of making a sale after the advertisement. Another method of advertising is to use email marketing.

Nowadays, even a static newsletter isn’t enough to attract interest. When you have a strategy in your mind, send a message to Aweber.

This review will cover Aweber and how it works with email marketing, and what you should do.

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Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of our article for a more comprehensive review.

Pros and Cons of Aweber Zapier And AWeber

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • It can be difficult for users to navigate
  • A newsletter’s creation can result in mistakes after publication
  • Some templates may look old-fashioned.
  • It is not compatible with Google Analytics

Aweber Features

Aweber provides an email-based marketing service for businesses and individuals. It permits users to design newsletters and campaigns for any product or service that are based upon HTML templates. Since it is a platform uses automation to create a more efficient campaign. Once the email has been delivered to subscribers, you are able to view the details through their statistics.

Zapier And AWeber

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Templates for responsive email

Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated however, they are customizable to give a modern appearance. You can change the color, font, or style. If you are able to code your own template also works.

RSS to Email Templates

For those running a blog, you can change the content from an RSS feed in newsletters via email. Aweber refers to it as “Blog Broadcasts.” It also works on any type of content that has already an RSS feed. This gives instant notifications to subscribers via email instead of going to the site.

There’s a caveat. Not all email templates are compatible with an RSS feed.

When you select a template, be certain to select one that is compatible with them. If not, the template can still be used without the templates.

Builder of the Landing Page

Landing Pages are among the latest features added in Aweber. They capture data, and do not have distracting elements hindering the sign-up form. All it does is allow users to provide their information.

You can design the heading the font, style, and the color. Photos can also be used here to make the page appear professional to prospective subscribers.

This feature, however, cannot be evaluated using automatic A/B testing. If you’re hoping that it to work by Google Analytics, it is not currently possible. This is a feature that they will must work on in the future. Plus points for including on a landing page the email marketing system, at a minimum.

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AMP for Email

Aweber is a great alternative to making use of new technology such as AMP to send emails. AMP allows users to take decisions that are not possible in conventional newsletters, such as making an appointment.

It also combines using dynamic content within the email itself. Consider live results from surveys and scores from sports games as well as weather updates and many more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It determines which one is most effective, and will be utilized as the basis to send out future emails.

There is a possibility of locating details such as CTA in the event that you change one particular aspect in the layout. You can try this by testing three emails , mixing and mix and match. Most email marketing tools adhere to 3 variants as it’s the standard for industry.

There’s no restriction in how the tests could be conducted, allowing for freedom to choose the most effective strategy. A huge thumbs up to Aweber!

Data Segmentation

Segmentation enables you to send a personal and customized email to your intended audience. Aweber creates segments for any subject that is in your database. This can include emails opened or viewed, pages visited, link clicks, etc.

To divide the data, you need to go to the “Manage Subscribers” section. While Aweber won’t let you send emails to multiple segments at once. One problem that can happen is when users choose to mix and match segments.

The workaround they have at a minimum is to send emails to multiple lists. Lists can be excluded from a mailing, but you can’t exclude specific segments.

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Reporting and Analytics

The reporting system of Aweber is a feature worthy of praise. It lets you monitor important statistics like open rate bounces, click-throughs, as well as bounces.

You can also view helpful information like:

  • Email list growth over time
  • Methods for signing up
  • Geographical information
  • The history of an individual’s activities

The information you gather here can be used in future campaigns. Depending on what they do it is possible to make use of Aweber for better results.

Marketing Automation

You can automate the email marketing process by creating the sales funnels of your choice. They are sent out based on users’ actions like email openings or clicks on links, site visits, sales made, etc. Zapier And AWeber

If a subscriber clicks on an email link, Aweber will set tags for the subscriber. Tags can be used to decide which emails are sent to who and when they’re sent. This specific feature is known as “Aweber Campaigns.”

The process of creating the Subscriber List

Aweber lets you create a list of up to 10 contacts via a form. While you can manually input the information, it’s feasible to upload them instead. It speeds the process and that you don’t experience the tension. They accept these file types for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the decision of using a pre-generated subject line or making your own. If you create one, you have to wait for confirmation from the Aweber team. It can take a full day or two.

Customer Support and Knowledge Base

Aweber’s customer support is what sets it apart from the other. Whether you’re on the phone or live chat, or via email, you’ll be able to receive their advice. All subscription plans can use them. Live chat and email support is accessible 24/7. Phone support is available between 8am and 8pm ET from Monday to Friday. Zapier And AWeber

If you’re still new to the whole email marketing world, Aweber has a Knowledge Base. Tutorials, videos, and webinars are all available here. This makes sure that users have an idea of what they can do in their marketing campaigns.

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Aweber Pricing Plans

Aweber offers two plans to select from: Free and Pro. The main difference between these plans and the existing email marketing options is the amount of subscribers you’ll cater to. All plans offer 24/7 customer support via chat, phone or email.

Free Plan

In the Free Plan, you get access to Aweber for free. However, you’re only limited up to 500 people on the list. The company’s logo will appear every time you make an electronic mail. Features like A/B testing may not be usable, but you can start your marketing from here.

Pro Plan

For Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the amount of subscribers. These are as follows:

  • 0 – 500 contacts: $19.99/month
  • 501 – 2,500 contacts: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 Contacts – 25,000: $149.99/month
  • More than 25,000 contacts: Contact Aweber to request a quote

In this plan, you get access to A/B testing and additional essential features, such as marketing automation. You can also view the results of your campaign as it is being implemented and also where they came from. In some way or other, these additional features will significantly help in your marketing plan.

Conclusion

In the simplest terms, Aweber is a solid platform for marketing via email. It’s especially useful if you run an online store and you have access to vital features.

The main selling points are its many templates and data segmentation, as well as the A/B testing, and a reporting system. It can still work well on the free version even when you don’t have enough budget to invest in. The greatest part is that service for customers is always available. For those who have no prior experience in marketing Their Knowledge Base can give you sufficient information to answer this.

When subscribed to a paid plan It’s affordable too. Not too much, and you can benefit from the campaign you will develop.

Aweber is a great choice for email marketing for any beginning marketing or businessperson alike.

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Commonly asked questions (FAQs) Zapier And AWeber

What exactly is Aweber?

An email-based marketing service is a must designed for businesses or digital marketers. If you’re a novice or veteran you can help your campaign be more visible to all potential customers. The company was established in 1998 and helped companies regardless of size.

Is it possible to integrate Aweber be integrated into third-party apps?

Yes. Aweber can be integrated into various ECommerce sites like Shopify and CRMs such as Salesforce and web builders such as Wix and WordPress, etc. Some of them require a dedicated widget or additional programming to ensure seamless integration.

Does Aweber provide customer service?

They offer it. The customer service of Aweber is available during working hours via phone, chat, or email. It also offers the company’s own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance times of the platform. For users who are brand new you can download a toolkit that includes strategies and documentation for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create at least 10 contacts through an online form. If you are able, you could also input the information manually.

Can you delete a list on Aweber?

Yes. You have to disable the list by visiting the “Manage Lists” section. When you click “Deactivate,” it will be removed from Aweber in 30 days. You are able to reactivate the list at any time.

What are the campaigns that work in Aweber?

Campaigns in Aweber can work in two ways: on subscribe or tag that is applied. When you subscribe, the campaign will start when someone joins your list. If the subscriber is Tag Applied, the campaign will start by applying a tag to the subscriber’s details.

Is Landing Pages in Aweber integrated with Google Analytics?

It’s not true. Aweber has recently launched Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They also have plans to integrate in conjunction with Facebook Analytics as well.

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