ECommerce and Email Marketing go together. In running your own online shop, you have the ability to promote your store in the way you wish to.
On paper, it could sound easy, but it isn’t. It’s about engaging with customers by using social media, interact with them reviewing blog posts and much more. There is also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is through email marketing.
Today, even a static newsletter is not enough to draw interest. If you have a plan in your mind, send a message to Aweber.
This review will cover Aweber the way email marketing works, and what you need to do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber Zapier AWeber And Clickfunnels
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- Creating a newsletter may form mistakes after publication
- Some templates might appear outdated
- It is not compatible with Google Analytics
Aweber is an email marketing platform for businesses and individuals. It lets users create newsletters and campaigns for any service or product built in HTML templates. As an online platform that makes use of automation to make a streamlined campaign. When the email is delivered to recipients, you can look at the details through their statistics.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated however, they are customizable to create a fresh style. You can change the color, font, or style. When you can, coding your own template which also works as well.
RSS to Email Templates
For bloggers who have a blog, you can convert the content of the RSS feed to email newsletters. Aweber calls it “Blog Broadcasts.” This can also work with any other content that has the existing RSS feed. This gives instant notifications to subscribers via email instead of going to the website.
There’s a caveat. Some email template templates are compatible with an RSS feeds.
If you decide to use a template, be sure you choose one that is compatible with them. If not, the template can still be used without them.
Landing Page Builder
Landing Pages are the latest feature introduced in Aweber. They capture data, and no distracting elements are hindering the sign-up form. All it does is allow subscribers to fill in their information.
The heading can be designed by you. You can choose the font and font, style and the color. Images can be utilized here to make the page look professional to potential subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you’re hoping that it could be used with Google Analytics, it is not yet possible. This is a feature that they will have to develop as time passes. Bonus points for having a landing page for in an email-marketing platform at least.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP to send emails. AMP lets users take things that were not previously done in traditional newsletters like making an appointment.
It also combines using dynamic content within emails themselves. Consider live results from surveys as well as sports game scores, weather updates, and much more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It checks which part is most effective, and is used to determine the best option to send out future email campaigns.
It is attainable to discover details such as CTA in the event that you change one particular aspect or design. You can test this by experimenting with three emails , mixing and mix and match. Most email marketing tools adhere to 3 variants as it’s the standard for industry.
There’s no restriction on how the tests would take place, which gives you the freedom to choose the best strategy. A big thumbs up for Aweber!
Segmentation allows you to send a personalized and personal email to your target audience. Aweber creates segments for any topic in your database. This includes emails that are opened or viewed, pages visited, link clicks, etc.
To divide the data, you’ll need to go to the “Manage Subscribers” section. Although Aweber will not allow you to send emails to multiple segments at once. The issue is when users select and mix segments.
The solution they can use at a minimum is to send emails to multiple lists. You can exclude lists from your mailing list, however, you can’t exclude specific segments.
Analytics and Reporting
The reporting system of Aweber is a feature worthy of praise. It lets you monitor important statistics such as open rate bounces, click-throughs, as well as bounces.
You can also look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- The history of an individual’s activities
The information you get this way can be utilized for future campaigns. Based on what they accomplish you could use Aweber to get better results.
You can automate the email marketing process by designing your own sales flowcharts. They are sent out based on user actions: email opens and clicks on links, website visits, purchase made, etc. Zapier AWeber And Clickfunnels
When a subscriber clicks a link, Aweber assigns an email address for the subscriber. The tags will determine the emails that are sent to who and when they’re delivered. This specific feature is known as the “Aweber Campaigns.”
Creating the Subscriber List
Aweber allows you to create a list of up to 10 contacts with an online form. While you can manually input the data, it is also possible to import them instead. This speeds up the process , so you don’t have to stress. It will accept these types of files when they import:
You have the decision of making use of a pre-generated subject line or making your own. In the event of creating one, you have to wait for verification from Aweber. Aweber team. It can take a day or two.
Customer Support and Knowledge Base
Aweber’s customer service stands out from the rest. If you’re calling, live chat, or via email, you’ll be able to get their input. Every subscription plan can benefit from them. Live chat and email are available 24/7, and phone support is available from 8am-8pm ET Monday to Friday. Zapier AWeber And Clickfunnels
If you’re still new to the email marketing world, Aweber has a Knowledge Base. Information, video tutorials, and webinars are available on this page. This will ensure that people know what they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose between: Pro and Free. The difference here compared to other email marketing services is the number of subscribers you’ll be catering to. Each plan comes with 24/7 customer service via chat, phone, or via email.
With the Free Plan, you get to use Aweber without cost. However, you’re restricted up to 500 people on the list. The company’s watermark will appear each time you send an email. Features like A/B testing may not be usable, but you can begin your marketing efforts here.
In those who subscribe to the Pro Plan, there’s a pricing structure based on the number of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber for a quote
In this plan, you will have access to A/B testing as well as more essential features like marketing automation. You will also be able to see the results of your campaign in action and the source of these data. In one way or another, these additional features will greatly aid your marketing strategy.
In the simplest terms, Aweber is a solid platform for email marketing. This is most helpful when you manage an online shop and you get access to vital features.
The main selling points are its numerous templates, data segmentation, A/B testing, as well as a reporting system. It is still possible to use on the free plan even when you don’t have the budget to invest in. The best part, service for customers is always available. For those with no experience in marketing Their Knowledge Base can give you enough information to cover that.
If you’re enrolled in an paid plan It’s affordable too. It’s not too expensive but you’ll benefit from the campaign you will make.
Aweber can be the go-to email marketing platform for beginning businessmen and marketers.
Commonly asked questions (FAQs) Zapier AWeber And Clickfunnels
What is Aweber?
Aweber is an email marketing platform that is suitable for entrepreneurs or digital marketers. If you’re a novice or seasoned professional it is possible to make your campaign more visible to all potential customers. The company was founded in 1998 and has helped companies regardless of size.
Can Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with many ECommerce sites such as Shopify as well as CRM systems such as Salesforce, web builders such as Wix and WordPress, etc. Certain of them may require a dedicated widget or additional code to make the integration smooth.
Does Aweber provide support for customers?
They do. Customer support on Aweber is available during business hours by phone, chat or via email. Aweber also has an in-house Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times for the platform. For users who are brand new you can download a toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create at least 10 contacts through a form. If you are able manually input the information manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list by going to the “Manage Lists” section. When you click “Deactivate,” it will be deleted on Aweber after 30 days. You are able to reactivate the list at anytime.
How do campaigns work in Aweber?
Campaigns within Aweber are able to be implemented in two ways: on subscribe or tag that is applied. If you subscribe, your campaign will start when someone is added to your mailing list. If it’s through Tag Applied, the campaign will start by applying tags to identify the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They also plan to collaborate in conjunction with Facebook Analytics as well.