ECommerce and Email Marketing go hand-in-hand. If you own the online business, you’ll have the option of marketing the store the way you want to.
In writing, this might sound straightforward, but it’s actually not. Customers interact with you, go through social media and blog posts, and more. You also have the chance of generating a sale in the wake of the advertisement. Another method of advertising is via email marketing.
Today, even a static newsletter isn’t enough to draw interest. When you have a strategy to implement, you can say hi to Aweber.
This review will discuss Aweber and how it works with email marketing, and what you can do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber Zapier AWeber Facebook Lead Ads
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- The creation of a newsletter could result in mistakes when it is published
- Some templates may look out of date
- It is not compatible with Google Analytics
Aweber can be described as an email marketing solution for businesses and individuals. It allows users to create newsletters and campaigns for any item or service that are based upon HTML templates. Being a platform that makes use of automation to create a more efficient campaign. Once the email has been sent to subscribers, you can view the data through their statistics.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated, they can be customized for an updated appearance. You can tweak the colors, font, or style. If you’re able, you can code your own template which also works as well.
RSS feed to Email Templates
If you run a blog, you are able to transform the contents of the RSS feed to email newsletters. Aweber calls it the “Blog Broadcasts.” It also works with any other content that has already an RSS feed. This gives instant updates to subscribers through email, instead of visiting the site.
There’s a caveat, however. There aren’t all templates for email that work with an RSS feeds.
If you decide to use the template, make sure you choose one that can also work with them. If it is not, the template will be used without the templates.
Landing Page Builder
Landing Pages are the newer features that were added to Aweber. They collect data and do not have distracting elements taking away from the registration form. It’s just a way to let users to provide their information.
The heading can be designed by you. You can choose the font and font, style and color. Photos can be also used here to make the page look professional to potential subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you’re also anticipating it could be used with Google Analytics, it is not yet possible. This is a feature that they will must work on as time goes by. Also, points for incorporating the landing page of the email marketing system at least.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP for email. AMP lets users make things that were not previously done in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content within the email itself. Think live survey results as well as sports game scores, weather updates, and much more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It will determine which of your emails does the best job, and will be used as the one to send out future emails.
There is a possibility of locating information such as CTA when you alter a particular part in the layout. It is possible to test this by trying out three different emails while mixing and match. The majority of email marketing tools use 3 variants as it’s the industry standard.
There is no limit on how the tests would go, giving freedom on the best strategy. A huge thumbs up to Aweber!
Segmentation allows you to send a personalized and personal email to your intended audience. Aweber creates segments on any subject that is within your database. This can include emails opened, pages visited, link clicks, and so on.
To divide the data, you’ll need to visit your “Manage Subscribers” section. However, Aweber cannot allow sending emails to different segments at the same time. One problem that can happen is when users choose the segments and then mix them.
The method they use at a minimum is to send emails to various lists. You can exclude lists from a mailing, but you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting system is an excellent feature that deserves praise. It provides vital information like open rate and bounces. Click-throughs are also tracked.
There’s even the option to see useful information, such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- History of an individual’s activity
The information you gather here can be used in future campaigns. Based on the type of campaign they are you could use Aweber for more effective outcomes.
You can automate the marketing via email process by creating your own sales flowcharts. They are sent based on users’ actions like email openings or clicks on links, site visits, sales made, and so on. Zapier AWeber Facebook Lead Ads
If a subscriber clicks on a link, Aweber assigns an email address for the subscriber. The tags will decide which emails are sent to who and when they’re delivered. This particular feature is referred to as “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber allows you to build lists of up to 10 contacts using an online form. While you can manually input the details, it’s also easy to transfer them instead. It speeds up the process , so you won’t feel the anxiety. They will accept the following file types when importing:
You can choose between making use of a pre-generated subject line , or making your own. Except when making one, you must wait for confirmation from the Aweber team. It could take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer support is what sets it apart from the other. When you’re on the phone or live chat or email, you can receive their advice. Every subscription plan can benefit from them. Live chat and email are available 24/7, and phone support is available from 8am-8pm ET Monday to Friday. Zapier AWeber Facebook Lead Ads
If you’re still new to the email marketing world, Aweber has a Knowledge Base. Information, video tutorials, and webinars are available on this page. This ensures that the users are aware of the things they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Free and Pro. The main difference between these plans and other email marketing services is the amount of customers you’ll cater to. Each plan comes with 24/7 customer service via phone, chat, or email.
With the Free Plan, you get access to Aweber without cost. But, you’re limited up to 500 people on the list. The company’s logo will appear each time you’ll send an email. Features like A/B testing won’t be available, but you can start your marketing from here.
In the Pro Plan, there’s a pricing structure for the number of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber for a quote
With this plan, you get access to A/B testing as well as more essential features like marketing automation. You can also view the data from your campaign as it is being implemented and also the source of these data. One way or another the additional features will significantly help in your marketing plan.
In the simplest terms, Aweber is a solid email marketing platform. It’s especially useful if you own an online store and have access to essential vital features.
The major selling points are its numerous templates, data segmentation, A/B testing, as well as a reporting system. It is still possible to use with the free plan when you don’t have enough budget to invest in. The best part is that the customer support is available 24/7. For those with no prior experience in marketing the Knowledge Base can give you enough information to cover this.
If you are enrolled in a paid subscription it’s priced reasonably. The cost is not excessive but you’ll get the best out of the campaign you will create.
Aweber is a great choice for email marketing platform for beginning businessmen and marketers.
Most Frequently Asked Questions (FAQs) Zapier AWeber Facebook Lead Ads
What exactly is Aweber?
Aweber is an email marketing platform for entrepreneurs or digital marketers. If you’re a novice or veteran you can increase the visibility of your campaign to all potential customers. The company was established in 1998 and has helped companies that were of any size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into different ECommerce websites like Shopify and CRMs like Salesforce as well as web builders like Wix and WordPress and more. Some of them require an additional widget or programming to make the integration smooth.
Does Aweber offer customer support?
They can. Customer service on Aweber is available during business hours via phone, chat or via email. It also offers an in-house Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance schedules for the platform. For users who are brand new, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make up to 10 contacts through an online form. If you’re able to enter the information manually.
Can you delete a list on Aweber?
Yes. You have to remove the list by visiting the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be deleted on Aweber after 30 days. You can reactivate the list at any time.
How do campaigns function within Aweber?
Campaigns on Aweber are able to be implemented in two ways: subscribe or tag that is applied. On Subscribe, the campaign will begin when a subscriber is added to your mailing list. If through Tag Applied, the campaign will begin by applying tags to identify the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also plan to collaborate with Facebook Analytics as well.