ECommerce and Email Marketing go together. In running the online business, you’re given the option of marketing the store in the way you wish to.
In writing, this could seem easy, but it isn’t. Customers interact with you by using social media, interact with them reviewing blog posts and more. There’s also the possibility of making a sale following the advertisement. One method to promote is through email marketing.
Nowadays, even a static newsletter is not enough to draw interest. When you have a strategy in mind, say hello to Aweber.
This review will cover Aweber the way the email marketing process works, as well as what you need to do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber Zapier Disable Comfrimation AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- Creating a newsletter may form errors when published
- Some templates may look outdated
- It cannot be integrated with Google Analytics
Aweber is an email marketing platform for both individuals and businesses. It lets users create campaigns and newsletters for any service or product based on HTML templates. Being a platform, it makes use of automation to create a more efficient campaign. Once the email has been sent to the subscribers, you are able to view the details through their statistics.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. Although some templates are old but they can be modified to give a modern style. You can tweak the colors and fonts, or even the style. If you’re able, you can code your own template also works.
RSS for Email Templates
For bloggers who have blogs, you can transform the contents of an RSS feed in newsletters via email. Aweber refers to it as “Blog Broadcasts.” It can also be used with any content with already an RSS feed. It provides instant updates to subscribers through emails instead of the site.
There’s a caveat. Not all email templates work with RSS feed.
When you select a template, be sure you choose one that can also work with them. If it is not, the template will be used without them.
Builder of the Landing Page
Landing Pages are the latest feature added in Aweber. They are designed to collect information, and there are no distractions hindering the registration form. It’s all it takes is to allow users to provide their information.
You can create the heading, font, style, and the color. Photos can be also used to create a page that will appear professional to prospective subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you’re also anticipating it to work with Google Analytics, it is not yet possible. This is a feature that they will need to work on as time passes. Plus points for including a landing page for in an email-marketing platform, at a minimum.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP to send emails. AMP allows users to take actions not done before in conventional newsletters, such as making an appointment.
It includes the use of dynamic content within emails themselves. Consider live results from surveys and scores from sports games, weather updates, and more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It determines which one does the best job, and will be utilized as the basis for any future emails.
It is attainable to discover data like CTA when you alter an element in the layout. You can try this by testing three different emails while mixing and match. The majority of email marketing tools use three variations as the standard for industry.
There is no limit on how the tests would take place, which gives you the freedom to choose the best strategy. A large thumbs-up to Aweber!
Segmentation allows you to send a personal and customized email to your targeted audience. Aweber creates segments on any topic in your database. This can include emails opened, pages visited, link clicks, etc.
To segment the data, you have go to the “Manage Subscribers” section. While Aweber won’t let you send emails to multiple segments at once. One problem that can happen is when users choose and mix segments.
The solution they can use at the very least is to send emails to various lists. It is possible to exclude lists from mailings, but you can’t exclude specific segments.
Analytics and Reporting
The reporting system of Aweber is an excellent feature that deserves praise. You monitor vital statistics such as open rate and bounces. Click-throughs are also tracked.
You can also look up useful information such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- The history of an individual’s activities
The data you collect will be useful in future campaigns. Based on what they accomplish it is possible to utilize Aweber for better outcomes.
You can automate the email marketing process by designing yourself your personal sales flow charts. They are sent based on users’ actions like email openings and clicks on links, website visits, purchase made, etc. Zapier Disable Comfrimation AWeber
When a subscriber clicks an email link, Aweber will set a tag to the subscriber. The tags will determine which emails are sent out to whom and when they are delivered. This feature is also known as the “Aweber Campaigns.”
Making a Subscriber List
Aweber allows you to create lists of up to 10 contacts with an online form. While you can manually input the data, it is also feasible to upload them. It will speed up the process , so you don’t have to anxiety. They accept these file types for import:
You can choose between making use of a pre-generated subject line , or making your own. In the event of creating one, you have to wait for confirmation from your Aweber team. It could take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer service is different from other companies. If you’re calling or live chat, or email, you can receive their advice. All subscription plans have the ability to use them. Email and live chat are available 24/7, and phone support is available between 8am and 8pm ET Monday to Friday. Zapier Disable Comfrimation AWeber
If you’re still new to the whole marketing via email, Aweber has a Knowledge Base. Videos, information and webinars can be found here. This ensures that the users have an idea of what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Pro and Free. The distinction between this plan and existing email marketing services is the number of subscribers that you can cater to. Each plan comes with 24/7 customer service via chat, phone or via email.
In the Free Plan, you get access to Aweber without cost. However, you’re only limited to 500 subscribers on your list. The company’s logo will appear every time you mail an email. Features like A/B testing may not be available, but you can begin your marketing from here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure for the number of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber for a quote
With this plan, you will have access to A/B testing and more essential features like marketing automation. You can also see the results of your campaign as it is being implemented and also where they came from. In one way or another, these additional features will greatly aid your marketing plan.
In short, Aweber is a solid platform for email marketing. It’s especially useful if you run an online store and you get access to essential vital features.
The main selling points are the numerous templates, data segmentation, A/B testing, and a reporting system. It’s still possible to work on the free plan even when you don’t have enough budget to invest in. The best part is that service for customers is always available. For those with no marketing background the Knowledge Base can give you enough details to help you understand this.
When subscribed to an paid plan it’s priced reasonably. It’s not too expensive but you’ll get the best out of the campaign you make.
Aweber can be the go-to email marketing tool for all marketer or businessperson.
Most Frequently Asked Questions (FAQs) Zapier Disable Comfrimation AWeber
What exactly is Aweber?
Aweber is an email marketing platform that is suitable for businesses as well as digital marketing. If you’re a novice or seasoned professional, you can increase the visibility of your campaign to any potential audience. The company was established in 1998 and has helped businesses that were of any size.
Does Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into various ECommerce sites like Shopify and CRMs like Salesforce, web builders such as Wix and WordPress, etc. Some of them will need the use of a specific widget or coding to ensure seamless integration.
Does Aweber provide support for customers?
They do. Customer service on Aweber is available during business hours via chat, phone or email. It also offers its own Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times of the platform. For users who are brand new, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. You can make as many as 10 contacts with the form. If you’re able to, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list by going to the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be removed from Aweber after 30 days. You are able to reactivate the list at anytime.
How do campaigns function within Aweber?
Campaigns within Aweber are able to be implemented in two ways: on subscribe or tag applied. When you subscribe, the campaign will start when someone is added to your mailing list. If the subscriber is Tag Applied, the campaign will start when the system uses tags to identify the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber just recently introduced Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They also plan to work in conjunction with Facebook Analytics as well.