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aweber-review

ECommerce and Email Marketing go together. When you manage your own online shop, you’re given the option of marketing the store the way you want to.

It may seem easy, but it isn’t. It’s about engaging with customers and go through social media and blog posts, and more. You also have the chance of making a sale following the advertisement. One method to promote is through email marketing.

These days, even the static newsletters aren’t enough to grab one’s interest. If you have a plan to implement, you can say hi to Aweber.

This review will talk about Aweber the way it works with email marketing, and what you can do.

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Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of the article for a more comprehensive review.

Pros and Cons of Aweber Zapier Rafflecopter To AWeber

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • User-interface may be challenging to navigate
  • A newsletter’s creation can result in errors when published
  • Some templates could be out of date
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber can be described as an email marketing service that is available to both businesses and individuals. It allows users to create campaigns and newsletters for any service or product built in HTML templates. As an online platform uses automation to make a streamlined campaign. Once the email has been sent to recipients, you can look at the data through their statistics.

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Responsive Email Templates

In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. Although some templates are old however, they are customizable for an updated style. You can change the color and fonts, or even the style. If you are able to code your own template which also works as well.

RSS feed to Email Templates

For bloggers who have a blog, you can change the content from an RSS feed in emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It can also be used on any type of content that has the existing RSS feed. This gives instant updates to subscribers through email, instead of visiting the website.

There’s a catch, though. Some email template templates work with RSS feeds.

If you decide to use the template, make sure you choose one that is compatible with them. If you don’t, the template could be used without the templates.

Builder of the Landing Page

Landing Pages are the latest feature introduced in Aweber. They are designed to collect information, and there are no distractions hindering the sign-up form. All it does is allow subscribers to give their details.

You can design the heading, font, style, and the color. Photos can be also used in this section to make the site appear professional to prospective subscribers.

However, this feature cannot be tested through automatic A/B testing. If you also expect it could be used by Google Analytics, it is not currently possible. It’s something they’ll need to work on as time goes by. Also, points for incorporating the landing page of the email marketing system, at a minimum.

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AMP for Email

Aweber offers the benefit of using new technologies like AMP to send emails. AMP allows users to take things that were not previously done in conventional newsletters, such as making an appointment.

It includes the use of dynamic content within the email itself. Consider live results from surveys and scores from sports games, weather updates, and much more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also referred to as Split Testing, Aweber optimizes emails to target a certain audience on your list. It will determine which of your emails does the best job, and can be used as the one to send out future emails.

It’s possible to find data like CTA when you change a particular part of the design. You can test this by experimenting with three different emails while mixing and mix and match. Most email marketing tools adhere to three variations as the industry standard.

There’s no restriction regarding how tests will go, giving freedom on the most effective strategy. A big thumbs up for Aweber!

Data Segmentation

Segmentation allows you to send a personal and customized email to your targeted audience. Aweber creates segments for any subject within your database. This includes emails that are opened, pages visited, link clicks, etc.

To separate the data, you’ll need go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber cannot allow sending emails to multiple segments at once. The issue is when users select and mix segments.

The method they use at least is sending emails to several lists. Lists can be excluded from mailings, but you cannot exclude individual segments.

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Reporting and Analytics

The reporting system of Aweber is an excellent feature that deserves praise. It lets you monitor important statistics such as open rate, click-throughs, and bounces.

There’s also the option to look up useful information such as:

  • Email list growth over time
  • Sign-up methods
  • Information about geography
  • History of an individual’s activity

The data you collect will be useful for future campaigns. Depending on what they do it is possible to use Aweber to get better outcomes.

Marketing Automation

You can automate the email marketing process by creating yourself your personal sales flow charts. They are sent out based on the actions of the user: emails opened and clicks on links, website visits, sales made, etc. Zapier Rafflecopter To AWeber

When a subscriber clicks a link, Aweber assigns a tag to the subscriber. The tags can determine which emails are sent to whom and when they are sent. This particular feature is referred to as the “Aweber Campaigns.”

Creating the Subscriber List

Aweber allows you to create lists of up to 10 contacts with an online form. While you can manually input the information, it’s feasible to upload them. It speeds up the process so that you don’t experience the stress. They accept these file types for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the decision of using an already-generated subject line or making your own. If you create one, you have to wait for verification by your Aweber team. It can take a day or two days.

Customer Support and Knowledge Base

Aweber’s customer service is different from other companies. Whether you’re on the phone or live chat, or by email, you’ll have their help. Every subscription plan can benefit from them. Chat and emails are accessible 24/7. Phone support is open from 8am to 8pm ET, Monday through Friday. Zapier Rafflecopter To AWeber

If you’re still a novice to the entire email marketing industry, Aweber has a Knowledge Base. Tutorials, videos and webinars are all available here. This makes sure that users have an idea of what they can do in their campaigns.

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Aweber Pricing Plans

Aweber has two plans you can select from: Free and Pro. The main difference between these plans and the existing email marketing options is the amount of subscribers that you can cater to. Each plan comes with 24/7 customer service via chat, phone, or via email.

Free Plan

With the Free Plan, you get to use Aweber without cost. However, you’re only limited to 500 subscribers on your list. The company’s logo will be present every time you’ll send an email. Features like A/B testing may not be available, however, you can begin your marketing from here.

Pro Plan

To purchase those who subscribe to the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. These are as follows:

  • Contacts between 0 and 500: $19.99/month
  • 501 – 2,500 contacts: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 250,000 contacts Contact Aweber for a price

With this plan, you will have access to A/B tests and other essential features such as marketing automation. You will also be able to see the data of your own campaign in action and where they come from. One way or another, these additional features will assist you in your marketing strategy.

Conclusion

In the simplest terms, Aweber is a solid platform for email marketing. It is particularly useful when you own an online store and you have access to the most essential features.

The most important selling point is the numerous templates including data segmentation, A/B testing, and a reporting system. It can still work well on the free version even when you don’t have the funds to purchase. The greatest part is that customer service is readily available. For those who have no marketing background Their Knowledge Base can give you sufficient information to answer this.

If you are enrolled in a paid plan it’s priced reasonably. The cost is not excessive, and you can get the best out of the campaign you create.

Aweber could be the best choice for email marketing for any beginning businessmen and marketers.

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Most Frequently asked questions (FAQs) Zapier Rafflecopter To AWeber

What is Aweber?

An email-based marketing service is a must for companies and digital marketers. Whether you are a beginner or experienced it is possible to help your campaign be more visible to anyone who is interested. The company was founded in 1998 and helped businesses regardless of size.

Is it possible to integrate Aweber be integrated into third-party apps?

Yes. Aweber is able to be integrated with different ECommerce websites like Shopify, CRM like Salesforce, web builders like Wix and WordPress, etc. Some of them require an additional widget or coding to ensure seamless integration.

Does Aweber have customer support?

They do. The customer service of Aweber is accessible during business hours by phone, chat, or email. It also offers its own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times of the platform. For those who are new to the platform it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. You can create as many as 10 contacts with an online form. If you’re able to, you could also input the information manually.

Can you delete a list on Aweber?

Yes. You have to deactivate the list by visiting the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be removed from Aweber within 30 days. The list can be reactivated at any time.

What are the campaigns that work in Aweber?

Campaigns within Aweber are able to be implemented by a combination of subscribe or tag that is applied. On Subscribe, the campaign will begin when a subscriber joins your list. If through Tag Applied, the campaign will start by applying an application tag on the subscriber’s details.

Is Landing Pages in Aweber integrated with Google Analytics?

There is none. Aweber has just announced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also have plans to collaborate with Facebook Analytics as well.

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