ECommerce and Email Marketing go in tandem. If you own your own online shop, you’ll have the power to market the store however you would like to.
On paper, it could seem easy, but it isn’t. Customers interact with you, go through social media, review blog posts, and so on. There is also the possibility of making a sale after the advertisement. Another method of advertising is via email marketing.
Nowadays, even a static newsletter is not enough to attract attention. When you have a strategy in mind, say hello to Aweber.
This review will talk about Aweber and how email marketing works, and what you should do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber Zoho AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates might appear old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing solution that is available to both businesses and individuals. It allows users to create campaigns and newsletters for any service or product that are based on HTML templates. Since it is an online platform that makes use of automation to create a simple campaign. When the email is sent to the subscribers, you are able to view the information through their stats.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some designs are outdated however, they are customizable to create a fresh style. You can tweak the colors as well as the font or style. When you can, coding your own template which also works as well.
RSS feed to Email Templates
For those running blogs, you can change the content from the RSS feed to emails that you can send out. Aweber calls it “Blog Broadcasts.” It can also be used with any other content that has the existing RSS feed. This gives instant updates to subscribers via email instead of going to the site.
There’s a caveat. There aren’t all templates for email that can be used with an RSS feeds.
If you decide to use the template, make sure you choose one that can also work with them. If it is not, the template will be used without them.
Builder of the Landing Page
Landing Pages are among the latest features introduced in Aweber. They are designed to collect information, and there are no distractions hindering the registration form. All it does is allow users to provide their information.
You can design the heading, font, style, and color. Photos can be also used to create a page that will look professional to potential subscribers.
However, this feature cannot be tested using automated A/B testing. If you’re hoping that it to be integrated by Google Analytics, it is not currently possible. It’s a feature they must work on as time passes. Also, points for incorporating the landing page of in an email-marketing platform, at a minimum.
AMP for Email
Aweber is a great alternative to using new technologies like AMP to send emails. AMP lets users take actions not done before in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content within emails themselves. Think live survey results, sports game scores or weather updates, and many more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It checks which part is most effective, and can be utilized as the basis to send out future email campaigns.
It’s possible to find data such as CTA when you alter one particular aspect or design. It is possible to test this by experimenting with three emails as you mix and match. Most email marketing tools follow three variants since it’s the standard for industry.
There’s no restriction on how the tests would be conducted, allowing for freedom to choose the best approach. A large thumbs-up to Aweber!
Segmentation enables you to send a personalized and personal email to your targeted audience. Aweber creates segments for any subject that is in your database. This can include emails opened by users, pages visited, clicks on links, clicks, etc.
To divide the data, you need to visit your “Manage Subscribers” section. While Aweber cannot allow sending emails to different segments at the same time. One problem that can happen is when users choose to mix and match segments.
The method they use at the very least is to send emails to various lists. You can exclude lists from mailings, but it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting feature is a feature worthy of praise. It provides vital information like open rate and bounces. Click-throughs are also tracked.
There’s also the option to see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- The history of an individual’s activities
The information you gather will be useful for future campaigns. Based on what they accomplish, you can make use of Aweber to get better outcomes.
You can automate the marketing via email process by creating your own sales flowcharts. They are sent out based on user actions: email opens and clicks on links, website visits, purchases made, etc. Zoho AWeber
If a subscriber clicks on the link, Aweber assigns a tag to the subscriber. The tags will determine which emails are sent to whom and when they are delivered. This feature is also known as the “Aweber Campaigns.”
Making an Subscriber List
Aweber allows you to create lists of up to 10 contacts via an online form. Although you can manually enter the information, it’s easy to transfer them. It will speed the process and you don’t have to tension. They will accept the following file types when they import:
You have the option of making use of a pre-generated subject line or making your own. If you create one, you must wait for confirmation from Aweber. Aweber team. It can take a day or two.
Customer Support & Knowledge Base
Aweber’s customer service stands out from the rest. Whether you’re on the phone, live chat, or via email, you’ll be able to receive their advice. Every subscription plan can benefit from these services. Chat and emails are accessible 24/7. Phone support is available between 8am and 8pm ET Monday to Friday. Zoho AWeber
If you’re still a novice to the email marketing industry, Aweber has a Knowledge Base. Information, video tutorials and webinars can be found on this page. This will ensure that people have an idea of what they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Pro and Free. The distinction between this plan and the existing email marketing options is the amount of customers that you can cater to. Each plan comes with 24/7 customer service via phone, chat or via email.
In the Free Plan, you get access to Aweber at no cost. However, you’re only limited up to 500 people on the list. The company’s watermark will appear every time you mail an email. Features such as A/B testing will not be available, however, you can begin your marketing here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the amount of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber for a quote
In this plan, you will have access to A/B testing as well as other essential features such as marketing automation. You can also see the data of your own campaign and see the source of these data. One way or another, these additional features will greatly aid your marketing plan.
In the simplest terms, Aweber is a solid platform for email marketing. It’s especially useful if you own an online store and you have access to vital features.
The most important selling point is the numerous templates including data segmentation, A/B testing, and reporting system. It’s still possible to work with the free plan when you don’t have the budget to invest in. The best part, customer service is readily available. For those who have no prior experience in marketing Their Knowledge Base can give you enough details to help you understand this.
If you’re enrolled in a paid plan It’s affordable too. The cost is not excessive and you will make the most of the campaign you will make.
Aweber is a great choice for email marketing tool for all businessmen and marketers.
Most Frequently asked questions (FAQs) Zoho AWeber
What exactly is Aweber?
The Aweber platform for email marketing is designed that is suitable for entrepreneurs or digital marketers. Whether you are a beginner or veteran you can help your campaign be more visible to any potential audience. The company was founded in 1998, and it helped companies regardless of size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with many ECommerce websites like Shopify as well as CRM systems like Salesforce, web builders like Wix and WordPress and more. Certain of them may require the use of a specific widget or code to facilitate the integration.
Does Aweber provide customer service?
They do. The customer service of Aweber is available during working hours via chat, phone or email. Aweber also has its own Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance times for the platform. For users who are brand new it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make at least 10 contacts through a form. If you’re able to enter the information manually.
Can you delete a list on Aweber?
Yes. You must disable the list using the “Manage Lists” section. When it is clicked “Deactivate,” it will be removed from Aweber after 30 days. You are able to reactivate the list at any time.
How do campaigns work in Aweber?
Campaigns on Aweber are able to be implemented in two ways: on subscribe or tag applied. If you subscribe, your campaign begins when someone is added to your mailing list. If through Tag Applied, the campaign will begin by applying an application tag on the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They also plan to work with Facebook Analytics as well.