Zoho Recruit AWeber

aweber-review

ECommerce and Email Marketing go in tandem. When you manage an online store, you have the ability to promote your store the way you want to.

On paper, it may seem straightforward, but it’s actually not. It’s about engaging with customers, go through social media and blog posts, and more. You also have the chance of generating a sale in the wake of the advertisement. Another method of advertising is via email marketing.

Today, even a static newsletter isn’t enough to draw attention. If you have a plan in mind, say hello to Aweber.

This review will talk about Aweber, how email marketing works, and what you need to do.

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Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of our article for a more comprehensive review of AWeber.

Pros and Cons of Aweber Zoho Recruit AWeber

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • The interface for users can be difficult to navigate
  • Creating a newsletter may form mistakes when it is published
  • Some templates may look out of date
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber provides an email-based marketing service that is available to both businesses and individuals. It allows users to create campaigns and newsletters for any item or service that are based in HTML templates. Since it is an online platform that makes use of automation to make a streamlined campaign. When the email is sent to the subscribers, you are able to view the information through their stats.

Zoho Recruit AWeber

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Templates for responsive email

Comparatively to other providers, Aweber has over 700 HTML email templates to select from. Although some templates are old however, they are customizable for an updated look. You can alter the colors and fonts, or even the style. If you are able to code your own template also works.

RSS to Email Templates

For those running blogs, you can change the content from an RSS feed in email newsletters. Aweber refers to it as “Blog Broadcasts.” It can also be used on any type of content that has the existing RSS feed. This gives instant notifications to subscribers via emails instead of the website.

There’s a caveat, however. There aren’t all templates for email that are compatible with RSS feeds.

If you decide to use the template, make sure you choose one that works with them. If you don’t, the template could still be used without the templates.

Builder of the Landing Page

Landing Pages are among the latest features introduced in Aweber. They collect data and do not have distracting elements taking away from the registration form. All it does is allow subscribers to fill in their information.

The heading can be designed by you. You can choose the font the font, style, and the color. Photos can be also used to create a page that will look professional for potential subscribers.

But, this feature can’t be tested using automated A/B testing. If you also expect it to be integrated by Google Analytics, it is not possible at the moment. This is a feature that they will must work on as time goes by. Bonus points for having a landing page for an email marketing platform at least.

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AMP for Email

Aweber offers the benefit of using new technologies like AMP to send emails. AMP lets users take things that were not previously done in conventional newsletters, such as making an appointment.

It also combines using dynamic content in the email itself. Imagine live survey results, sports game scores as well as weather updates and many more. In essence, the news comes to you. Sounds familiar?

A/B Testing

Also referred to as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It will determine which of your emails does the best job, and will be utilized as the basis to send out future newsletters.

There is a possibility of locating information like CTA in the event that you change an element or design. It is possible to test this by experimenting with three different emails while mixing and match. Most email marketing tools follow three variants since it’s the standard for industry.

There’s no restriction in how the tests could go, giving freedom on the best strategy. A huge thumbs up to Aweber!

Data Segmentation

Segmentation lets you send a personal and customized email to your targeted audience. Aweber creates segments on any topic within your database. This includes emails that are opened or viewed, pages visited, link clicks, etc.

To divide the data, you need go to your “Manage Subscribers” section. While Aweber will not allow you to send emails to different segments at the same time. One issue that could arise is when users select to mix and match segments.

The solution they can use at least is sending emails to several lists. Lists can be excluded from a mailing, but it is impossible to exclude segments of a list.

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Reporting and Analytics

Aweber’s reporting system is a feature worthy of praise. It provides vital information like open rate and bounces. Click-throughs are also tracked.

There’s also the option to view helpful information like:

  • Email list growth over time
  • Methods to sign-up
  • Geographical information
  • An individual’s history of activities

The information you gather this way can be utilized in future campaigns. Depending on what they do it is possible to utilize Aweber to get better results.

Marketing Automation

You can automatize the email marketing process by designing your own sales flowcharts. They are sent based on users’ actions like email openings, link clicks, site visits, purchase made, and so on. Zoho Recruit AWeber

When a subscriber clicks a link, Aweber assigns an email address for the subscriber. The tags will decide the emails that are sent to whom and when they are delivered. This feature is also known as the “Aweber Campaigns.”

The process of creating an Subscriber List

Aweber allows you to create an unlimited list of 10 contacts via the form. While you can manually input the data, it is also feasible to upload them. This speeds up the process , so that you don’t experience the tension. They will accept the following file types for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between making use of a pre-generated subject line or making your own. Except when making one, you need to wait for confirmation by Aweber. Aweber team. It can take a full day or two days.

Customer Support and Knowledge Base

The customer service of Aweber is what is different from other companies. Whether you’re on the phone or live chat or via email, you’ll be able to have their help. All subscription plans can use these services. Email and live chat are available 24/7, and phone support is available from 8am-8pm ET from Monday to Friday. Zoho Recruit AWeber

If you’re still new to the entire email marketing industry, Aweber has a Knowledge Base. Information, video tutorials as well as webinars are all available on this page. This ensures that the users are aware of the things they can incorporate into their campaigns.

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Aweber Pricing Plans

Aweber offers two plans to select between: Pro and Free. The difference here compared to the existing email marketing options is the amount of customers that you can cater to. All plans have access to 24/7 customer support via phone, chat, or via email.

Free Plan

If you’re on the Free Plan, you get access to Aweber for free. However, you’re only limited to 500 subscribers on your list. The company’s watermark will appear each time you’ll send an email. Features like A/B testing may not be available, but you can begin your marketing here.

Pro Plan

For Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the number of subscribers. The following are the prices for Pro Plan subscribers:

  • 1 – 500 contacts: $19.99/month
  • 501 – 2,500 contacts: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 25,000 contacts Contact Aweber for a quote

In this plan, you’ll get access to A/B testing and more essential features like marketing automation. You will also be able to see the data from your campaign as it is being implemented and also the source of these data. In some way or other these features can assist you in your marketing plan.

Conclusion

In the simplest terms, Aweber is a solid email marketing platform. This is most helpful when you own an online store and you have access to the most essential features.

The major selling points are the numerous templates and data segmentation, as well as the A/B testing, as well as a reporting system. It is still possible to use on the free plan even when you don’t have enough funds to purchase. The best part is that customer service is readily available. For those with no experience in marketing the Knowledge Base can give you sufficient information to answer this.

If you are enrolled in an paid plan It’s affordable too. The cost is not excessive but you’ll make the most of the campaign you make.

Aweber can be the go-to email marketing for any beginning businessmen and marketers.

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Frequently Asked Questions (FAQs) Zoho Recruit AWeber

What exactly is Aweber?

The Aweber platform for email marketing is designed for businesses as well as digital marketing. Whether you are a beginner or experienced, you can make your campaign more visible to any potential audience. The company was established in 1998 and has helped businesses that were of any size.

Can Aweber be integrated with third-party applications?

Yes. Aweber can be integrated into many ECommerce sites like Shopify and CRMs like Salesforce as well as web builders such as Wix and WordPress and more. Certain of them may require a dedicated widget or additional programming to ensure seamless integration.

Does Aweber have customer support?

They can. Customer support on Aweber is accessible during business hours via chat, phone or email. Aweber also provides its own Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance times of the platform. For users who are brand new you can download a toolkit with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can make as many as 10 contacts with a form. If you’re able to, you could also input the information manually.

Can you delete a list on Aweber?

Yes. You must disable the list by visiting the “Manage Lists” section. When you click “Deactivate,” it will be deleted on Aweber in 30 days. You can reactivate the list at anytime.

How do campaigns function within Aweber?

Campaigns within Aweber can be executed by a combination of subscribe or tag applied. When you subscribe, the campaign begins when someone signs up to the list. If the subscriber is Tag Applied, the campaign would begin when the system uses an application tag on the subscriber’s data.

Is Landing Pages in Aweber integrated with Google Analytics?

There is none. Aweber just recently introduced Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They also have plans to work with Facebook Analytics as well.

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