ECommerce and Email Marketing go hand-in-hand. If you own your own online shop, you’re given the option of marketing the store in the way you wish to.
In writing, this could seem easy, but it isn’t. Customers interact with you and go through social media and blog posts, and more. There is also the possibility of making a sale after the advertisement. Another method of advertising is through email marketing.
Nowadays, even a static newsletters aren’t enough to grab one’s interest. If you have a plan to implement, you can say hi to Aweber.
This review will talk about Aweber, how email marketing works, and what you should do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber Zoom Intergration With AWeber Api
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates may look out of date
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing platform that is available to both businesses and individuals. It lets users create newsletters and campaigns for any product or service based in HTML templates. As a platform that makes use of automation to make a streamlined campaign. After the email is delivered to subscribers, you are able to view the information through their stats.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated however, they are customizable to give a modern look. You can tweak the colors and fonts, or even the style. If you are able to code your own template this is also possible.
RSS feed to Email Templates
For those running blogs, you can convert the content of an RSS feed in newsletters via email. Aweber calls it the “Blog Broadcasts.” This can also work on any type of content that has an existing RSS feed. It provides instant updates to subscribers via email, instead of visiting the site.
There’s a catch, though. Not all email templates are compatible with an RSS feed.
So when you choose a template, be certain to select one that is compatible with them. If you don’t, the template could still be used without them.
Landing Page Builder
Landing Pages are among the latest features introduced in Aweber. They are designed to collect information, and do not have distracting elements blocking the sign-up form. It’s all it takes is to allow users to provide their information.
You can design the heading the font, style, and color. Photos can also be used to create a page that will look professional for potential subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you also expect it to work by Google Analytics, it is not yet possible. This is a feature that they will must work on as time goes by. Also, points for incorporating on a landing page an email marketing platform, at a minimum.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP to send emails. AMP allows users to take things that were not previously done in conventional newsletters, such as making an appointment.
It also combines using dynamic content within emails themselves. Consider live results from surveys, sports game scores as well as weather updates and many more. In essence, the news comes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes newsletters to a specific audience on your list. It determines which one performs best, and it is used to determine the best option for future newsletters.
There is a possibility of locating data such as CTA in the event that you change an element in the layout. You can test this by experimenting with three emails as you mix and match. Most email marketing tools adhere to three variants since it’s the industry standard.
There’s no limitation in how the tests could be conducted, allowing for freedom to choose the most effective strategy. A big thumbs up for Aweber!
Segmentation enables you to create a unique and personalized email to your target audience. Aweber creates segments for any subject within your database. This can include emails opened or viewed, pages visited, link clicks, etc.
To divide the data, you need to visit your “Manage Subscribers” section. Although Aweber won’t let you send emails to multiple segments at once. One issue that could arise is when users choose the segments and then mix them.
The workaround they have at the very least is to send emails to various lists. Lists can be excluded from mailings, but you can’t exclude specific segments.
Reporting and Analytics
The reporting system of Aweber is an excellent feature that deserves praise. It provides vital information like open rates bounces, click-throughs, as well as bounces.
There’s even the option to view helpful information like:
- Email list growth over time
- Sign-up methods
- Information about geography
- An individual’s history of activities
The information you get here can be used for future campaigns. Depending on what they do, you can use Aweber for more effective outcomes.
You can automate the marketing via email process by creating the sales funnels of your choice. They are sent out based on users’ actions like email openings or clicks on links, site visits, purchase made, and so on. Zoom Intergration With AWeber Api
If a subscriber clicks on the link, Aweber assigns tags for the subscriber. The tags can determine the emails that are sent to who and when they’re delivered. This particular feature is referred to as “Aweber Campaigns.”
Making an Subscriber List
Aweber allows you to build lists of up to 10 contacts with the form. While you can manually input the details, it’s also possible to import them. This speeds up the process so that you don’t experience the stress. It will accept these types of files for import:
You can choose between choosing an already-generated subject line or creating your own. Except when making one, you have to wait for confirmation by Aweber. Aweber team. It could take a day or two.
Customer Support & Knowledge Base
Aweber’s customer support is what sets it apart from the other. Whether you’re on the phone or live chat or by email, you’ll receive their advice. All subscription plans have the ability to use these services. Email and live chat support is available 24 hours a day, while phone support is available from 8am-8pm ET from Monday to Friday. Zoom Intergration With AWeber Api
If you’re new to the whole marketing via email, Aweber has a Knowledge Base. Tutorials, videos as well as webinars can be found on this page. This ensures that the users know what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Pro and Free. The distinction between this plan and the existing email marketing options is the amount of customers that you can cater to. All plans offer 24/7 customer service via chat, phone, or email.
If you’re on the Free Plan, you get access to Aweber without cost. However, you’re restricted up to 500 people on the list. The watermark of the company will be present every time you’ll send an email. Features like A/B testing won’t be usable, but you can start your marketing from here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the number of subscribers. These are as follows:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber for a price
With this plan, you get access to A/B testing as well as other essential features such as marketing automation. You will also be able to see the results of your campaign as it is being implemented and also where they came from. In one way or another these features can significantly help in your marketing strategy.
In the simplest terms, Aweber is a solid email marketing platform. It is particularly useful when you run an online store and you get access to the most essential features.
The major selling points are the numerous templates and data segmentation, as well as the A/B testing, and reporting system. It can still work well on the free version even when you don’t have enough budget to spend on. The best part is that service for customers is always available. For those with no experience in marketing Their Knowledge Base can give you enough details to help you understand this.
When subscribed to an paid plan, it’s reasonably priced too. It’s not too expensive and you will make the most of the campaign you create.
Aweber is a great choice for email marketing tool for all marketer or businessperson.
Most Frequently Asked Questions (FAQs) Zoom Intergration With AWeber Api
What is Aweber?
An email-based marketing service is a must designed for companies and digital marketers. Whether you are a beginner or experienced you can increase the visibility of your campaign to all potential customers. The company was founded in 1998, and it helped companies regardless of size.
Can Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with various ECommerce sites like Shopify as well as CRM systems like Salesforce and web builders such as Wix and WordPress and more. Some of them will need the use of a specific widget or code to ensure seamless integration.
Does Aweber provide customer service?
They do. The customer service of Aweber is available during business hours via phone, chat, or email. Aweber also has its own Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times for the platform. For new users you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create at least 10 contacts with an online form. If you are able, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You have to remove the list using the “Manage Lists” section. Once it is clicked “Deactivate,” it will be deleted on Aweber within 30 days. You are able to reactivate the list at anytime.
How do campaigns function within Aweber?
Campaigns in Aweber are able to be implemented in two ways: subscribe or tag applied. When you subscribe, the campaign will begin when a subscriber signs up to the list. If the subscriber is Tag Applied, the campaign will begin when the system uses an application tag on the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They also have plans to collaborate with Facebook Analytics as well.