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aweber-review

ECommerce and Email Marketing go hand-in-hand. If you own an online store, you have the ability to promote your store however you would like to.

On paper, it might seem simple, but it’s not. Customers interact with you, go through social media, review blog posts, and much more. There is also the possibility of making a sale following the advertisement. Another method of advertising is through email marketing.

Nowadays, even a static newsletter is not enough to grab one’s attention. If you have a plan to implement, you can say hi to Aweber.

This review will talk about Aweber and how the email marketing process works, as well as what you can do.

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Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of our article for a more comprehensive review of AWeber.

Pros and Cons of Aweber Zoom To AWeber

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • The interface for users can be difficult to navigate
  • Creating a newsletter may form errors when published
  • Some templates might appear outdated
  • It is not compatible with Google Analytics

Aweber Features

Aweber can be described as an email marketing platform that is available to both businesses and individuals. It permits users to design newsletters and campaigns for any service or product based on HTML templates. Since it is a platform, it makes use of automation to create a simple campaign. When the email is delivered to subscribers, you can view the information through their stats.

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Templates for Responsive Emails

Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated however, they are customizable for an updated look. You can tweak the colors, font, or style. If you are able to code your own template this is also possible.

RSS feed to Email Templates

For those running a blog, you can transform the contents of your RSS feed into newsletters via email. Aweber calls it the “Blog Broadcasts.” It can also be used with any content with already an RSS feed. This provides immediate updates to subscribers through email, instead of visiting the site.

There’s a catch, though. There aren’t all templates for email that can be used with RSS feeds.

If you decide to use a template, be sure to find one that can also work with them. If you don’t, the template could be used without them.

Builder of the Landing Page

Landing Pages are the latest feature introduced in Aweber. They collect data and there are no distractions hindering the registration form. All it does is allow subscribers to give their details.

You can design the heading and font, style and the color. Photos can also be used here to make the page look professional for potential subscribers.

However, this feature cannot be evaluated using automatic A/B testing. If you’re also anticipating it could be used by Google Analytics, it is not yet possible. This is a feature that they will have to develop as time passes. Plus points for including on a landing page the email marketing system, at a minimum.

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AMP for Email

Aweber offers the benefit of utilizing new technology like AMP for email. AMP lets users take decisions that are not possible in traditional newsletters like making an appointment.

It also combines using dynamic content in emails themselves. Think live survey results, sports game scores or weather updates, and much more. In essence, the news comes to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It will determine which of your emails does the best job, and can be used as the one for future newsletters.

It is attainable to discover information such as CTA when you change one particular aspect or design. It is possible to try this by testing three different emails while mixing and mix and match. Most email marketing tools adhere to three variants since it’s the standard for industry.

There’s no restriction regarding how tests will be conducted, allowing for freedom to choose the best approach. A big thumbs up for Aweber!

Data Segmentation

Segmentation allows you to create a unique and personalized email to your intended audience. Aweber creates segments for any subject that is within your database. This includes emails opened by users, pages visited, clicks on links, clicks, and so on.

To segment the data, you have to go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber will not allow you to send emails to multiple segments at once. One problem that can happen is when users choose and mix segments.

The method they use at least is sending emails to various lists. Lists can be excluded from mailings, but you cannot exclude individual segments.

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Reporting and Analytics

The reporting system of Aweber is an excellent feature that deserves praise. It lets you monitor important statistics such as open rate bounces, click-throughs, as well as bounces.

There’s also the option to view helpful information like:

  • Email list growth over time
  • Methods to sign-up
  • Information about geography
  • An individual’s history of activities

The information you get here can be used in future campaigns. Depending on what they do, you can use Aweber for better results.

Marketing Automation

You can automatize the email marketing process by creating your own sales flowcharts. They are sent based on the actions of the user: emails opened, link clicks, site visits, purchases made, and so on. Zoom To AWeber

When a subscriber clicks the link, Aweber assigns tags for the subscriber. Tags can be used to decide which emails are sent out to whom and when they are sent. This feature is also known as “Aweber Campaigns.”

The process of creating the Subscriber List

Aweber allows you to build a list of up to 10 contacts with a form. While you can manually input the information, it’s possible to import them. This speeds the process and you won’t feel the tension. It will accept these types of files for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the decision of choosing an already-generated subject line or making your own. If you create one, you need to wait for verification from the Aweber team. It can take a day or two days.

Customer Support & Knowledge Base

Aweber’s customer support is what sets it apart from the other. Whether you’re on the phone or live chat, or via email, you’ll be able to have their help. All subscription plans can use them. Live chat and email are accessible 24/7. Phone support is available between 8am and 8pm ET from Monday to Friday. Zoom To AWeber

If you’re new to the email marketing industry, Aweber has a Knowledge Base. Tutorials, videos, and webinars are all available here. This ensures that the users are aware of the things they can accomplish in their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans you can select from: Free and Pro. The distinction between this plan and other email marketing services is the number of subscribers you’ll be catering to. Each plan comes with 24/7 customer service via chat, phone, or via email.

Free Plan

In the Free Plan, you get access to Aweber for free. But, you’re limited by 500 users on your account. The company’s watermark will be present every time you’ll send an email. Features like A/B testing may not be available, but you can begin your marketing from here.

Pro Plan

To purchase the Pro Plan, there’s a pricing structure based on the amount of subscribers. These are as follows:

  • Contacts between 0 and 500: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 Contacts – 25,000: $149.99/month
  • More than 25000 contacts Contact Aweber to request a quote

With this plan, you will have access to A/B testing as well as additional essential features, such as marketing automation. You can also view the data of your own campaign and see where they came from. One way or another these features can greatly aid your marketing plan.

Conclusion

In the simplest terms, Aweber is a solid platform for marketing via email. This is most helpful when you run an online store and have access to the most essential features.

The most important selling point is its many templates, data segmentation, A/B testing, and a reporting system. It is still possible to use with the free plan when you don’t have the budget to spend on. The best part is that service for customers is always available. For those who have no marketing background, their Knowledge Base can give you enough information to cover the basics.

If you’re enrolled in an paid plan It’s affordable too. The cost is not excessive and you will make the most of the campaign you develop.

Aweber can be the go-to email marketing for any beginning marketing or businessperson alike.

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Most Frequently Asked Questions (FAQs) Zoom To AWeber

What is Aweber?

An email-based marketing service is a must for entrepreneurs or digital marketers. Whether you are a beginner or experienced you can increase the visibility of your campaign to all potential customers. The company was founded in 1998 and helped companies regardless of size.

Is it possible to integrate Aweber be integrated into third-party apps?

Yes. Aweber can be integrated into many ECommerce sites like Shopify and CRMs such as Salesforce and web builders like Wix and WordPress and many more. Some of them will need the use of a specific widget or programming to ensure seamless integration.

Does Aweber have customer support?

They offer it. The customer service of Aweber is accessible during business hours via chat, phone or via email. Aweber also has its own Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance times of the platform. For users who are brand new, there’s a downloadable toolkit with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can create at least 10 contacts using an online form. If you’re able to enter the data manually.

Can you delete a list on Aweber?

Yes. You can disable the list by going to the “Manage Lists” section. When you click “Deactivate,” it will be deleted on Aweber after 30 days. You can reactivate the list at anytime.

What are the campaigns that work within Aweber?

Campaigns within Aweber are able to be implemented in two ways: subscribe or tag applied. If you subscribe, your campaign will begin when a subscriber joins your list. If it’s through Tag Applied, the campaign would begin by applying an application tag on the subscriber’s details.

Are Landing Pages in Aweber integrated with Google Analytics?

It’s not true. Aweber has recently launched Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They are also planning to integrate with Facebook Analytics as well.

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