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aweber-review

ECommerce and Email Marketing go in tandem. In running the online business, you’ll have the option of marketing the store however you would like to.

On paper, it could sound straightforward, but it’s actually not. Customers interact with you, go through social media reviewing blog posts and so on. There’s also the possibility of generating a sale in the wake of the advertisement. One way to advertise is via email marketing.

Today, even a static newsletter isn’t enough to attract attention. If you have a plan to implement, you can say hi to Aweber.

This review will discuss Aweber the way email marketing works, and what you need to do.

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Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of our article for a more comprehensive review of AWeber.

Pros and Cons of Aweber Zoom Webinar Zapier AWeber

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • User-interface may be challenging to navigate
  • Creating a newsletter may form errors when published
  • Some templates may look old-fashioned.
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber can be described as an email marketing service for businesses and individuals. It allows users to create campaigns and newsletters for any item or service based in HTML templates. As a platform uses automation to create a simple campaign. When the email is sent to the recipients, you can look at the data through their statistics.

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Responsive Email Templates

In comparison to its rivals, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated, they can be customized to give a modern style. You can alter the colors and fonts, or even the style. If you are able to code your own template which also works as well.

RSS for Email Templates

If you run a blog, you can convert the content of your RSS feed into newsletters via email. Aweber calls it the “Blog Broadcasts.” It also works on any type of content that has already an RSS feed. It provides instant updates to subscribers via emails instead of the site.

There’s a catch, though. Not all email templates can be used with RSS feed.

When you select the template, make sure to find one that can also work with them. If not, the template can still be used without them.

Landing Page Builder

Landing Pages are the latest feature that were added to Aweber. They collect data and do not have distracting elements blocking the registration form. All it does is allow subscribers to give their details.

You can design the heading, font, style, and color. Images can be utilized here to make the page look professional to potential subscribers.

This feature, however, cannot be evaluated using automatic A/B testing. If you’re also anticipating it could be used with Google Analytics, it is not currently possible. It’s a feature they need to work on as time goes by. Plus points for including a landing page for in an email-marketing platform at least.

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AMP for Email

Aweber offers the benefit of using new technologies like AMP for email. AMP lets users take things that were not previously done in conventional newsletters, such as making an appointment.

It includes the use of dynamic content in an email. Imagine live survey results, sports game scores, weather updates, and many more. In essence, the news comes to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It checks which part does the best job, and can be used as the one for any future newsletters.

There is a possibility of locating data such as CTA when you change an element of the design. You can test this by experimenting with three emails , mixing and match. Most email marketing tools follow three variants since it’s the industry standard.

There is no limit on how the tests would be conducted, allowing for freedom to choose the best approach. A huge thumbs up to Aweber!

Data Segmentation

Segmentation enables you to send a personalized and personal email to your intended audience. Aweber creates segments on any subject that is within your database. This can include emails opened, pages visited, link clicks, etc.

To divide the data, you’ll need to go to your “Manage Subscribers” section. However, Aweber cannot allow sending emails to multiple segments at once. The issue is when users choose the segments and then mix them.

The workaround they have at a minimum is to send emails to several lists. Lists can be excluded from a mailing, but you cannot exclude individual segments.

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Reporting and Analytics

Aweber’s reporting system is an excellent feature that deserves praise. It provides vital information such as open rate bounces, click-throughs, as well as bounces.

You can also look up useful information such as:

  • Email list growth over time
  • Methods for signing up
  • Information about geography
  • History of an individual’s activity

The information you gather here can be used for future campaigns. Based on the type of campaign they are, you can make use of Aweber to get better outcomes.

Marketing Automation

You can automate the marketing via email process by creating the sales funnels of your choice. These are sent in response to users’ actions like email openings, link clicks, site visits, purchases made, and so on. Zoom Webinar Zapier AWeber

When a subscriber clicks an email link, Aweber will set a tag to the subscriber. The tags will decide the emails that are sent to whom and when they are delivered. This particular feature is referred to as the “Aweber Campaigns.”

Making the Subscriber List

Aweber allows you to create an unlimited list of 10 contacts using the form. While you can manually input the details, it’s also easy to transfer them. It will speed up the process , so you won’t feel the anxiety. They will accept the following file types when they import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of making use of a pre-generated subject line or creating your own. In the event of creating one, you have to wait for confirmation from the Aweber team. It can take a day or two.

Customer Support & Knowledge Base

Aweber’s customer service sets it apart from the other. Whether you’re on the phone or live chat or by email, you’ll have their help. Every subscription plan can benefit from these services. Chat and emails support is available 24 hours a day, while phone support is available from 8am-8pm ET from Monday to Friday. Zoom Webinar Zapier AWeber

If you’re still new to the entire marketing via email, Aweber has a Knowledge Base. Tutorials, videos as well as webinars can be found on this page. This ensures that the users know what they can accomplish in their campaigns.

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Aweber Pricing Plans

Aweber has two plans to select from: Pro and Free. The difference here compared to the existing email marketing options is the number of subscribers you’ll cater to. Each plan comes with 24/7 customer service via phone, chat, or email.

Free Plan

With the Free Plan, you get to use Aweber without cost. But, you’re limited to 500 subscribers on your list. The company’s logo will appear every time you send an email. Features like A/B testing won’t be available, but you can begin your marketing from here.

Pro Plan

For those who subscribe to the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. These are as follows:

  • 1 – 500 contacts: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 – 5,000 contacts: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 – 25,000 contacts: $149.99/month
  • More than 250,000 contacts: Contact Aweber for a quote

In this plan, you will have access to A/B testing and other essential features such as marketing automation. You can also see the data from your campaign in action and the source of these data. In some way or other these features can assist you in your marketing strategy.

Conclusion

In short, Aweber is a solid platform for email marketing. It’s especially useful if you manage an online shop and you have access to essential vital features.

The major selling points are the numerous templates including data segmentation, A/B testing, and reporting system. It is still possible to use on the free plan even when you don’t have enough funds to purchase. The best part is that customer service is readily available. If you don’t have a experience in marketing the Knowledge Base can give you enough information to cover the basics.

If you’re enrolled in an paid plan it’s priced reasonably. Not too much and you will benefit from the campaign you’ll make.

Aweber can be the go-to email marketing for any beginning businessmen and marketers.

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Most Frequently Asked Questions (FAQs) Zoom Webinar Zapier AWeber

What is Aweber?

Aweber is an email marketing platform for entrepreneurs as well as digital marketing. If you’re a novice or experienced it is possible to make your campaign more visible to anyone who is interested. The company was established in 1998 and helped businesses regardless of size.

Is it possible to integrate Aweber be integrated with third-party applications?

Yes. Aweber can be integrated into different ECommerce sites like Shopify and CRMs such as Salesforce and web builders like Wix and WordPress and many more. Certain of them may require a dedicated widget or additional coding to ensure seamless integration.

Does Aweber offer support for customers?

They can. The customer service of Aweber is available during working hours by phone, chat, or email. It also offers an in-house Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance schedules for the platform. For those who are new to the platform, there’s a downloadable toolkit containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create up to 10 contacts with the form. If you’re able to, you could also input the information manually.

Can you delete a list on Aweber?

Yes. You must deactivate the list by going to the “Manage Lists” section. Once it is clicked “Deactivate,” it will be deleted from Aweber after 30 days. You are able to reactivate the list at anytime.

What are the campaigns that work within Aweber?

Campaigns on Aweber can work by a combination of subscribe or tag applied. If you subscribe, your campaign will begin when a subscriber signs up to the list. If it’s through Tag Applied, the campaign would begin with the application of tags to identify the subscriber’s information.

Do Landing Pages in Aweber integrated with Google Analytics?

No. Aweber just recently introduced Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They also have plans to work in conjunction with Facebook Analytics as well.

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